pure viagra online celebrex dosage 200 mg generic surplus cialis cipro tablets 500 mg buy levitra 90 pills 20mg strattera overdose pastile cialis 20mg prednisone 5mg tabs cialis preis 20 mg remedio cipro 500mg synthroid generic ok 2 25mg of viagra cialis 5mg kokemuksia doxycycline 100mg cmd cialis 10 mg wirkungsdauer reviews generic viagra clomid online price buying viagra cvs propecia coupon online combine 2 cialis 5 mg lexapro 10 mg abbott buy viagra florida viagra online sample erfahrungen online viagra canada cheap propecia 10mg of prednisone buy viagra burnaby lexapro 5 mg anxiety 100 mg cialis tadalafil generic cialis dubai cialis generico comprar buy cheap nolvadex splitting 20mg cialis cost cialis 5mg buy liquid kamagra zithromax 200 mg 5ml generika viagra 100mg zoloft generic sertraline cialis 5.0 mg 50mg viagra stud 100 strattera 80 mg recreational buying clomid injection glucophage 1000 mg compresse zithromax buy generic viagra 50 mg forum synthroid online buy lexapro lundbeck cialis preis 5 mg 28x 5mg cialis generic valtrex pill viagra buy brand 5mg cialis urinate online kamagra review esidrex 25 mg hydrochlorothiazide lasix online canada Levitra 180 pills Buy priligy 30 mg buy cialis korea cheap cialis phillipines prednisone 10 mg online propranolol 40 mg cena cialis 5 mg miami tetracycline online kaufen valtrex 500 mg daily buy viagra brazil using cipro 500mg zithromax online canadian generic lasix 40 mg pastillas levitra 10 mg cialis ordering online drug nexium 40mg priligy cheap tadacip 20 mg tadalafil dividere cialis 20 mg generic valtrex manufacturer thuoc cialis 20mg lisinopril 40 mg white zoloft 50 mg wiki buy zithromax individual buy prednisone internet nexium vs generics taking 5 mg cialis cialis 5 mg prijs kamagra 100 online bestellen viagra 100 mgs cost comprar kamagra online viagra mg chart prednisone streuli 50 mg clomid online generic viagra generic dangers doxycycline hyclate buy zovirax cheap prices clomid 100mg progesterone purchase cialis 50 mg amoxil 500 mg tabletas 60 mg prednisone daily levitra 15 mg glucophage xr 750 mg buspar 10mg information buy generic zoloft buy viagra belgium pregnant 500mg metformin buy wellbutrin canada zovirax dosage mg nexium 4omg viagra 50 mg etkisi order cheap diflucan lexapro 10mg sleep teva hydrochlorothiazide 25 mg viagra nederland online amoxil 500 mg capsulas fungsi doxycycline 50 mg viagra generico farmacia erythromycin 500 mg tablet generic zovirax available strattera bipolar 2 disorder lexapro 10 mg opinie viagra online bluff generic cialis bombay viagra paypal 100mg dosage clomid 50mg cialis daily 10mg lisinopril 40 mg drug buy 60 mg nolvadex nolvadex 20 mg eod nexium 20 mg sobres generic cialis mexican buy cialis kamagra buy priligy buy clomid 25mg levitra for order diflucan 150 mg indications wellbutrin generic cheap generic viagra mycoxafloppin metformin 500 mg glucophage generic cipro 600mg viagra buyers canada cialis 5 mg tab 200 mg viagra online cialis 20 mg. dosage two 10mg lexapro prednisone mood disorder 30 mg lexapro breastfeeding prednisone 50 mg used 60 mgs of levitra cheap cialis 10mg levitra brand generic nexium 20 mg compensat generic lexapro better cialis 5 mg din india cheap viagra erythromycin gel online order propecia overnight generic cialis cheapest buy nexium buspar hcl 10mg iv lasix 500 mg zoloft and 25mg 300 mg zoloft buy nolvadex safely propecia online apotheke bactrim generic online amoxil 500 mg toothache cialis 50mg malaysia cialis dosage 800mg nexium 10 mg precio cialis online shopping viagra cheap express viagra online pharmacy xenical oral buy kegunaan zithromax 500mg 100mg viagra vierteln inderal propranolol buy generic black cialis lisinopril 10 mg safe xenical online pharmacy glucophage 1000 mg sr cialis 20mg philippines lasix online pharmacy viagra 100mg uk viagra árak 25 mg prednisone 50 mg infection tablett viagra 100mg generic zoloft better viagra online jakarta zovirax tabletter 800 mg nolvadex buy canada best generic buspar kamagra 50mg pills valtrex generic 1000mg viagra generic issues generika clomid 50mg tesco viagra 100mg effetti cialis generico cialis prix 10mg hydrochlorothiazide 12.5mg tab taking 150 mg clomid different wellbutrin generics mylan generic viagra pfizer viagra online doxycycline 75 mg 30 days cipro 30mg Levitra 90 pills Buy strattera 100mg cost prednisone 5mg use buy phenergan suppositories levitra 20 mg orodispersible tabletki cialis 5mg mg of zoloft viagra generic yet 0.5mg of propecia levitra pret online diflucan 100 mg generic viagra 100 mg precio thuoc lasix 40 mg 25 mg zoloft pregnant ordering generic viagra augmentin duo 125 mg propranolol 10 mg dawkowanie generic viagra 25 jual nexium 20mg lexapro 40 mg ocd zoloft 25 mg nausea viagra price 25 mg diflucan 100mg pret nexium 40 mg generic 2011 valtrex 500mg dosage bestil viagra online zoloft 50 mg ocd buy viagra kerala lexapro generic diahra tetracycline kapsul 500 mg 10mg lexapro heart prednisone 7.5 mg daily dapoxetine 90 mg viagra 25 mg ceny cialis 5mg discount buy online zithromax 1000 mg viagra cialis 20 mg instructions buy levitra online 7 erection lisinopril 10mg synthroid 0.150mg medicamento cialis generico china cialis 100mg remedio nexium 40mg cialis price 20 mg viagra generica online pzn viagra 100mg prednisone ratiopharm 5 mg nexium order canada buying clomid online levitra 20mg alberta cipro xl 500 buy 2 fois 5 mg cialis glipizide metformin 5 500mg generic cialis tabs kamagra 100mg chewable pet doxycycline 100mg alli 60mg orlistat xenical 120mg costs levitra generico prezzo hydrochlorothiazide 25 mg tabs to buy clomid 300 100 mg strattera high 2.5mg cialis without wirkungsdauer viagra 100 mg buy lasix prescription hydrochlorothiazide purchase online metformin hexal 500 mg 3 generic meltabs viagra levitra 20 mg confezioni zoloft 175mg valtrex order acyclovir nexium generic 30 pills augmentin 500 mg posologie amoxil bd 400 generico buy quality viagra nu doxycycline 100mg cialis 100mg kaufen lisinopril 10 mg w 929 strattera online kaufen clomid borderline fsh 10 mg cialis online online viagra paypall order levitra uk propranolol 40 mg dosage buy prednisone arthritis cvs generic valtrex kamagra gel buy wellbutrin sr100mg walmart doxycycline 50 mg viagra buy generic cialis shop online lexapro 30 mg dose viagra mexico generic 25 mg topiramate wellbutrin zoloft 50 mg high canada buy levitra lasix 40mg thuoc nolvadex 10 mg immagine viagra generico efeito synthroid levothyroxine buy apo propranolol 40mg bactrim 160 800 mg forum levitra buy viagra 100mg 4 erfahrungen viagra 100mg cialis 20mg valor lasix 500mg price online viagra experment cheapest 150 mg viagra vanzari viagra 50mg wellbutrin xr 150mg viagra generico melhor nexium 20 mg haitat celebrex 2oo mg levitra vardenafil generico propranolol 80 mg sr buy viagra chemist cialis 12 20 mg cheap generic strattera propranolol anxiety 80mg viagra sildenafil 25mg pfizer buy celebrex levitra two 10 mg generic zithromax 250mg viagra generic professional forum levitra 5 mg iene viagra online cheap kamagra uk zovirax 400 mg bula kamagra 100mg cenik about viagra 800mg buy lisinopril 40 kamagra 100mg brausetabs celebrex cheapest prednisone 50 mg bid xenical comprar generico doxycycline 40 mg capsules cialis y sordera buy cipla propecia color celebrex 200mg phenergan tabs 25mg buy wholesale viagra celebrex 200mg cheap levitra 40mg zithromax 1000mg wik generic viagra egypt doxycycline hyc100mg levitra tablets buy acheter cialis 10mg prednisone tabs 20mg levitra cheap cialis generic version cheap cialis paypal buy synthroid online doxycycline 500 mg india buy clomid legal levitra 40 mg online generic viagra austrlia levitra generico nome phenergan 10mg pregnancy buying propecia 20 mg cialis hard prednisone merck 20mg buy erythromycin acne lexapro order online tlilly cialis 100 mg where viagra online erythromycin generic name order Cialis 120 cialis 200 mg tadalafil 25mg viagra price buy nexium iv cialis 10mg us viagra order line lexapro 20mg reviews merck generics propecia wellbutrin online kaufen wellbutrin 150 mg precio propranolol hctz 40 25 mg nexium coupon 20 mg buy 1 diflucan pill levitra 5 mg opinioni cialis 40 mg deutsch kosten viagra 50 mg cheap cialis 50mg doxycycline 500 mg. viagra 100 vs 150 mg buy prednisone 1 mg generic synthroid cost amoxil 500mg alcohol buy xenical 84 capsules diflucan pill 150mg took 150 mg viagra metformin 500mg bristol xenical generic lexapro cost 20mg generic viagra instructions kamagra online europe celebrex 200 mg kapseln lisinopril 2.5 mg used generic viagra florida buy celebrex china prednisone 5mg ear cialis paypal online cialis online help generic medication propecia 20 mg lexapro vibramycin doxycycline 20mg xenical to buy viagra online indian best generic metformin mailorder 200 mg cialis levitra 10 mg pill buy 5 pcs cialis nexium cheap online viagra for buy buspar 7.5mg buy viagra moscow viagra online 150mg cheap viagra store viagra generico legale cheapest propecia us buy american viagra cheep generic viagra prednisone tablet 20 mg celebrex 200 mg kosten cialis online reviews lisinopril tabletas 40 mg cheap synthroid 20 mg of buspar natural viagra online metformin bipolar disorder doxycycline 100mg sunlight generico do lisinopril strattera generic alternatives zovirax 400 mg dosis levitra marke 20mg viagra online affidabile lexapro 5 mgs viagra vegeta 200mgl celebrex 200 mg precio viagra buying limit buspirone generic wellbutrin 2.5mg lisinopril online generic periactin buy viagra 100mg pfizer 12 20mg generic levitra viagra online paris 40 mg dosage cialis strattera mg available metformin abz 500 mg glucophage 500 mg clomid 200 mg daily nexium 10mg kaina lexapro 10 mg tablets discount levitra generic cost doxycycline 100mg tadalafil cialis 80mg cialis 20mg preise price lexapro 5 mg doxycycline mg acne 40 mg prednisone dog viagra 50 mg use cialis 100mg order diflucan 150 mg kaufen buy viagra now cialis 20mg online viagra online gefahr reichen 5 mg levitra augmentin generico bustine cheap online kamagra diflucan 150 mg tablet prednisone buy online generic viagra pdf cialis dosage 10mg viagra doctors online amoxil tm 500 mg cialis 5 mg cheapest Levitra 10 mg Buy doxycycline myy 100 mg black cialis 3000mg ic propranolol 40mg india viagra 100mg online cialis 20mg propecia generic substitute cialis 25 mg precio propecia 5mg break online order viagra prednisone dose mg kegunaan nexium 40 mg wirkt cialis 5mg order lasix drug buying kamagra bangkok order prednisone canada cialis order paypal really cheap cytotec metformin hcl 5mg
Home Biz of Baseball - Interviews Interview - Todd Radom - Sports Logo Design

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 868 guests online

Atom RSS

Interview - Todd Radom - Sports Logo Design PDF Print E-mail
User Rating: / 17
PoorBest 
Written by Maury Brown   
Thursday, 02 November 2006 12:00

Todd RadomUnless you've been under a rock, you've seen Todd Radom's work. It's either on a hat or jersey you own, you've seen one of his designs on television, in print or online media, or possibly on a product at the grocery store. And yet, you're asking, "Todd who?"

Todd Radom has designed logos ranging from the Washington Nationals to the latest incarnation of the LA of Anaheim Angels. He's created the logo for Fenway's 90th Anniversary, the Brooklyn Cyclones, the Naismith Memorial Basketball Hall of Fame, as well as Super Bowl XXXVIII, the 100th Anniversary World Series logo from 2003, the logo for the 50th Anniversary of Jackie Robinson breaking the color barrier, and the World Baseball Classic.

With these designs, however, comes the fact that Todd can't really talk about them in great detail. As he mentions in this interview, those that use his services guard the design process closely. That means that as part of his service agreement, he's forbidden from getting into the details of exactly how the process on a given design has come about. Still, talking with Radom reveals much in how the sports industry goes about designing what can become iconic designs.

Todd designed the logo for The Biz of Baseball , as well as the logo for The Biz of Football and the logo for The Biz of Basketball, and with that he gets into the design process on that project within the interview. He also covers how he got started in the sports logo design field, his first design that he was awarded, the challenges of designing artwork that can be scaled in a vast number of ways, the use of color for designs, some of the classic logos that he admires, how market research applies to design work, and much more.

Maury Brown for The Biz of Baseball: For those that are unaware of your work, what sports logos have you designed?Nationals Logo

Todd Radom: I have designed the current identities for the Angels and Washington Nationals, about two dozen commemorative sleeve patches for MLB clubs, the logo for Super Bowl XXXVIII, and the identity for the Basketball Hall of Fame. (Editors note: To see all of Todd's logo designs, go to Todd Radom.com)

BizBall: How did you first get involved in sports related art, and specifically, logo design ?

Radom: First and foremost, I have been a huge baseball fan (and specifically a Red Sox diehard) forever. The visual culture of baseball has intrigued me all along, in fact, I doodled club logos in scorecards while keeping score at ballgames as a 10 year-old.

I come from a long line of commercial artists; I am a fourth generation artist on my father’s side. I attended the School of Visual Arts in New York, which is one of the America’s top independent undergraduate colleges of art and design, for four years. 

After graduation in 1986 I worked in the field of book publishing, where my knowledge and enthusiasm for baseball led to my being assigned designs for books on sports, particularly baseball.

I always knew that I would work for myself at some point, and went freelance in 1990. 

I accrued a pretty hefty portfolio of sports titles, which I leveraged, via a cold call, into an appointment with the publishing and design people at MLB—this was in the summer of 1992. I pitched myself as a guy who could execute and conceptualize the work, as well as someone with a passion for the game, a reverence for the history of the sport, and a consumer of their product.

BizBall: What was your first sports logo, and your reaction to winning the bid?

Radom: The Knoxville Smokies, AA Affiliate of the Toronto Blue Jays, in 1992. This was a dream come true to say the least. FYI, most (but not all) sports identity jobs are assigned rather than bid out.

BizBall: Many people will want to know the specifics on the process of how a certain logo is designed, be it the Nationals, the Angels, World Series logos, what have you. Can you explain why clients don’t allow for that discussion?

Radom QuoteRadom: Ultimately I think that logos and ID packages are commodities, managed, implemented and wholly owned by the league that assigned it. There have been instances where a league has embraced the demystification of the process, but that’s pretty unusual. The highly collaborative nature of bringing a logo or identity package into the world probably has a lot to do with this, too.

BizBall: How do you approach a logo for an event as opposed to a franchise identity, or a commemorative logo?

Radom: Simply put-an event logo has a limited shelf life, a franchise identity needs to have staying power, and a commemorative logo is generally designed with a specific local market in mind. There’s certainly more to it, but this sums it up pretty well.

BizBall: Creatively, and philosophically, what kind of challenges are there in designing logos that can be used in a variety of ways, whether it’s a Super Bowl logo design or baseball related design?

Radom: Sports logos are utilized in a staggering variety of ways, and need to be constructed in such a way that they can translate seamlessly across every conceivable platform.Radom Quote

I have seen my work painted on the field of play, embroidered, carved into wood and even ice, and printed in sizes ranging from the dimensions of the smallest fingernail to the side of a stadium. In monotone and full color, on the web, and on television, you name it.

BizBall: Do find that there are different palettes of colors for the different leagues? Is there traditional color selections that baseball gravitates to?

Radom: Color is inherently a trendy thing, but the traditional hues of blue and red hold sway in baseball and probably always will. If you asked me this question in 1963 I would have commented on the Kansas City Athletics’ spiffy new palette of green and gold, in 1971 I would have mentioned Astros orange. The Marlins gave us teal in 1993.

As baseball moves forward it can’t help but embrace it’s visual past, this holds true color—wise as well.

BizBall: What historical sports logo designs do you admire?

St. Louis Brownie LogoRadom: I gravitate toward the traditional logos and uniforms of clubs such as the St. Louis Cardinals, the Chicago Blackhawks, the Montreal Canadiens and the like. I always say that the sensibilities behind these old-school identities are different from today’s generation of logos; the mandate to create something that appeals to a broad swath of people is relatively new. And I love Bill Veeck’s 1952 St. Louis Brownie.

BizBall: Without getting into specifics, as a whole, are logo designs for sports looked at by focus groups? Is market research applied to designs?

Radom: Good question—focus groups are often utilized, but not always. Market research is always employed, either passively or aggressively .  It’s clear that the larger branding and marketing firms incorporate these things into the process, smoke and mirrors in my opinion, in order to make up for the lack of passion that emerges in this homogenized process. Huge marketing behemoths treat sports work like any other consumer brand—which is incredibly wrong. The depth of passion on the part of a sports consumer cannot be compared to anything else. As far as I can tell, nobody ever painted a UPS logo on their face and went out in public.

BizBall: Baseball has a long and rich history. With that, there are traditional logo designs that have been part of its continued history. Do you feel that these historical designs are something that will always influence designs into the future, or are we seeing that some of the newer club designs, such as the new Blue Jays logo, etc. will set a trend for the future?

Radom: As an old-school guy I am hopeful that the rich visual tradition will continue to influence future generations. Again, trends come and go, and evolution is inevitable.The Biz of Baseball logo

BizBall:  Lastly, you designed the logo for The Biz of Baseball. Since I’m not MLB, we can talk about this design in detail. How did you approach the design in terms of the conceptuals, the colors, and any other aspects.

Radom: A great project! Successful visual identities begin with an engaged client who hires the right designer for the project, and I think that this happened here.

My criteria included the fact that the logo would need to live online, and that every other usage would be secondary. We needed to appeal to the traditionalist, but not appear to be old-fashioned, and the ID had to be centered around the concept of business.

The colors work well with the above constituencies in mind, and the structure of the logo can be extended elsewhere.

And it’s always a bonus to work with a client who understands the specific strengths a designer brings to the table, and lets him play to those strengths.


  • Interview conducted by Maury Brown on 10/25/06

To read other interviews on The Biz of Baseball with the likes of Jayson Stark, Ken Rosenthal, Stan Kasten, Marvin Miller, Bowie Kuhn, Bob Costas, and others, select the Interviews navigation element to the left on any page.  

This interview is copyrighted. For republication information, please contact The Biz of Baseball.

 

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?