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Victoria's Secret Partners with Major League Baseball on Clothing Line PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Monday, 15 March 2010 11:20

Victoria Secret MLB Shirts
UPDATE FOR 2011: SEE THE EXPANDED CLOTHING LINE WITH MORE TEAMS
Wth Spring Training underway, Major League Baseball Properties and Victoria ’s Secret (VS) PINK are introducing a new way for female fans to display their team pride and celebrate the upcoming season in style.

The MLB and VS PINK co-branded collection will fashionably feature names and logos of 11 MLB teams including the Angels, Cardinals, Cubs, Dodgers, Mets, Padres, Phillies, Red Sox, Twins, White Sox and Yankees.

The collection showcases VS PINK’s highly recognizable brand iconography with fun sayings like “I only kiss Padres fans” or “Love Love Love Twins”, and boasts cute zip-pocket tees, crystallized caps, baseball jerseys, as well as stylish and comfortable hoodies, tanks, sweats, shorts and more.

The collection will launch on March 16 in more than 100 Victoria ’s Secret stores spanning each of these teams’ markets, as well as on www.victoriassecret.com. Victoria ’s Secret PINK is a fully articulated and internationally recognized lifestyle collection specifically for young women.

This new product line is the latest effort by Major League Baseball to provide its extensive female fan base with new and fashionable ways to support their favorite team.

According to ESPN Sports Poll, Major League Baseball has had the largest percentage of female fans (45% of its total fan base in ’09) among the major sports leagues since 2006. This collaboration marks the first professional sports relationship for VS PINK

Source: Major League Baseball


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