why is there a methotrexate shortage wellbutrin drug wiki medicine called evista indocin in labor and delivery buy calan online craigslist belfast maine plavix tablets purchase on line is cleocin legal in uk ranitidine dosage calculator effexor xr cost canadian where to find children;s benadryl frye boots online promo code buy avodart online in usa med cab brand amoxil what are the side effects of bactrim forte cheap cymbalta generic low cost zestril buy generic diclofenac gel online ampicillin without a script needed cod elavil reviews sleep iui and clomid success rates abilify dosage for bipolar how to import buspar phenergan online pharmacies with out prescription buy z pak online where can i get deltasone pills plendil 5 mg tablet toradol uses medrol without prescriptions buy cheap diamox aricept sales 2008 mobic in the uk now can you buy lexapro over the counter how much does asacol hd cost generic zyvox 600 mg antibiotics can i order endep no prescription in the usa buy zaditor in ireland what does compazine do buy diflucan tablets us promethazine supplier in uk med cab casodex cheap genuine tadalis sx online rhinocort reviews where can i get zyloprim pills order actos online without rx meclizine western australia ciprobay wiki trental overnight delivery order pravachol 80 mg what is nexium generic avapro canadian pharmacy order wellbutrin sr online no prescription legal buy clozaril online canada over counter mentax free coupon for requip decadron canada abana no prescription canada generic for lipitor side effects aldactone mg tablet cialis jelly bonus pills famvir buy uk which uk site to buy lamisil arimidex overnight buy silagra online reviews gonorrhea treatment in pregnancy emedicine isoptin online bestellen nizagara brand positioning anxiety in children signs order fincar uk vasodilan max dose safe buy zithromax online buy terramycin for dogs how to use keftab is it safe to order kamagra gold buy erection packs 2 tablets canada there lexapro generic available what does carafate look like tretinoin cream reviews acne orlistat usage uses of tadalafil tablets nizoral brand positioning buying kamagra in london what can fucidin h cream be used for viagra billed and shipped from u.s. trental coupons canada otc buy lamisil pfizer pharmaceuticals stock can you take mirapex daily generic tofranil usa pharmacy buy brand levitra super active cost of viagra plus without insurance buyers of viagra sublingual canada clarithromycin dose for tonsillitis speman tablets himalaya how to buy nymphomax in london buy mentats megaton slimming tablets uk adios i want to pay some elavil buy alesse canada pharmacy online trusted canadian online pharmacies what is minocycline hcl prednisone 20mg dosage instructions what are natural water pills sinemet drugs online purchases buy nizoral uk florida haldol buy zebeta online canada what is prinivil 20 mg dapoxetine tablet sale rumalaya prescription coupon sales cheap kamagra pills generic penegra uk paypal buy rhinocort visa what does a zithromax pill look like cost of generic valtrex at walmart percentage of people who gain weight on depakote cheap viagra uk org lady era coupon code where to buy ralista in canada safely lipitor sales 2008 liquid provera review cipro antibiotic sinus infection avodart dose for hair loss periactin tablets on line to buy alavert forum online cheap prescription online pharmacy reviews viagra floxin rxlist nymphomax paypal prednisone treatment dosage where can i purchase crestor cheap endep sale uk mobic tablets meloxicam bupron sr uses medication colospa no rx viagra super active medicine children aciphex without prescription canada canada pill store colchicine tablets 40mg buy lariam singapore betnovate scalp application price cephalexin buy mexico medrol steroid side effects himalaya lukol tablets review will propecia generic available us glycomet coupons apo doxycycline 100mg side effects furosemide lasix drug class dose of ivermectin for chickens mobic in croatia cheap voveran sr 100 mg midamor online usa no prescription fungsi obat voltaren sr 75 mg how to use penegra 50 order hytrin medication by mail pariet otc australia paxil now does baclofen cause weight gain can you get kamagra oral jelly over the counter buy brahmi online no prescription us buy diabecon without rx reliable online pharmacy india adderall and ambien erowid generic viramune in usa clavamox 500 pilula biaxin to buy in england doxycycline online forum cozaar pills side effects does antabuse come as generic order robaxin usa fucidin 20 mg g cream tretinoin 0,025 shop net what is the best blood pressure medication ortho tri-cyclen generic recall flats to buy liverpool street hoodia side effects long term use mexican pharmacy online hcg fast coreg delivery buy anafranil overseas buy hydrea online india duetact australia pharmacy buy generic norvasc protonix shopping buy prazosin boots pharmacy buy us abilify online prescription drugs mexico where frumil eldepryl where can i buy it where to lotensin buy zofran 40 sildenafil citrate 100mg price cabana drugs atrial fibrillation unisom sleep tablets pregnancy ponstel tablets price buy nitrofurantoin hong kong reviews on finast united healthcare prescription solutions prior authorization form cheapest precose where can you buy acai berry optimum glucotrol xl overnight delivery buy levothroid uk tofranil order on web generic pulmicort respules discontinued cheapest elimite tablets uk clomid false negative ovulation predictor how to properly use benzaclin phenergan delivery fedex pravachol usual dosage nootropil online meds e 401 adderall effects legal to buy evista cialis sublingual prices usa buy tretinoin in canada tulasi in the uk too much synthroid side effects lisinopril overdose side effects missed lexapro dose dizzy buy grifulvin v with no rx non prescription buy aciphex where to buy xenical in singapore generic for plavix 2011 generic flagyl er switzerland clavamox for cats without rx list of tesco stores selling bystolic abilify in usa robaxin and alcohol side effects mifepristone and misoprostol medical termination of pregnancy buying prescription drugs in cancun mexico levitra super active results forum pharmacy rx 1 coupon can buy viagra over counter canadian pharmacy rip off wellbutrin anxiety ocd colchicine over counter singapore we heart it is a medrol dose pack safe in pregnancy most reliable place to buy atarax online online cefadroxil india dilantin drugs for sale order amitriptyline online pharmacy tretinoin cream 0.05 buy online lipothin without prescription miami colchicine discount coupon arthritis where to buy cozaar with amex zyban drug oversea buy generic abana drugs what are the side effects of methotrexate non generic buy atorlip online listaflex carisoprodol 350 mg para que sirve buy brand lotrisone metformin best place to buy strattera in india actoplus met online without prescription order actos 1 diabetes pharmacy buy actos online usa propecia satan eczaneler testosterone replacement therapy for men uk generic cialis soft uk paypal cheap inderal india haldol decanoate package insert buy antivert lowest price como comprar female viagra monthly cost of propecia buy hong kong benadryl allergy what is finast drugs where to buy penicillin g benzathine low price diltiazem uk pyridium online australia lisinopril overnight shipping cheap discount code for omnicef what is albuterol sulfate used for in children daruharidra online pharmacy viagra uk prescription diarex drugstore himalaya rx betnovate free shipping what is tetracycline drugs the chepest arimidex tadacip buy australia alli slimming pills reviews buy viagra same day delivery discount canadian pharmacy cytoxan best generic zyban review companies that sell viagra without a prescription amitriptyline 100 mg for dogs celexa and alcohol best over the counter anxiety medication uk caverta online cheap online pharmacy india phentermine best drugstore liquid makeup for oily skin order trazodone from uk without prescription bystolic without prescription canada propranolol hcl manufacturer india average pharmacy salary ireland free vigraga samples from canadian phramcy canada pharmacies online that sell finpecia buy carafate discount generic lasix pill inderal la 120 mg side effects non generic pyridium lisinopril dose for renal protection how long does it take for doxycycline to kill chlamydia zoloft uk online buy cefadroxil us how to taper prednisone in asthma get zyban las vegas buying acai in bulk cheap no rx diflucan online is evista a prescription drug furosemide online canada where to buy levothyroxine discount best way to get high on pain pills helena indian alliance montana generic form of tamoxifen buy ciprofloxacin hydrochloride online legitimate online pharmacies in india what is ibuprofen 400 mg used for provera 10mg side effects how to take medrol mg methotrexate injection discontinued clomid from canada pharmacy buy aldactone perth australia buy female cialis online with no prescription diclofenac gel drugs for sale ordering professional sildenafil viagra soft propranolol prices cvs dosis aciclovir para varicela reminyl prix en pharmacie en france snovitra super power new zealand ciprobay 500 tablete common side effects of hytrin can you order deltasone my canadian drug store zestoretic woldwide shipping what is imuran for rumalaya price india how to buy malegra dxt buy cheap vpxl buy levothroid 20 owerseas viraga sustiva next day research grade prandin nolvadex pills no prescription diflucan online from usa buying albendazole from canada no prescription canada prescriptions cheap how long does it take for revia to work acheter colchicine maximum daily dose of luvox methotrexate tablets usp non prescription viagra women bystolic 5 mg weight gain 12v lithium ion car battery for sale torsemide australia pharmacy non persciption colchicine buy tricor from canada eurax online cheap benfotiamine medicine online kamagra gold 100mg dosage can youtube buy cialis jelly in ireland online pill store nizoral ships from india rogaine 5 italiano valtrex dosage herpes zoster ks pharmacy online thailand where can i buy keppra in canada best price kamagra uk feldene discount no prescription vytorin sales 2012 malegra dxt pas cher buy online bentyl generic dutas discount medications xenical availability uk list of tesco stores selling colchicine should i buy viagra over the counter canada mps viagra lawsuit buy malegra fxt pills over the counter flagyl tablets atorlip-20 canadian pharmacy where can i buy non drowsy benadryl alesse prix en pharmacie en france cheap alli weight loss uk can you buy acivir pills pharmacy plendil 10 mg cost side effects of drinking alcohol while on flagyl kamagra gold medicine online glucotrol xl in the uk insulin resistance diet plan ampicillin side effects alcohol order generic calan pilex for sale australia sominex over counter adalat generic for antabuse maxaman in croatia omnicef pharmacy coupons xeloda doctors online legal buy toprol xl online canada retin-a cream boots januvia tablets diabetes comprar mevacor en argentina cialis online pricing in canada how to buy diakof order cheapest viagra full form rx doctor;s prescription imuran over counter torsemide tablets 10 mg non prescription rumalaya gel pharmacy is there a generic for bactroban ointment does finpecia really work doxycycline hyclate- antibiotic side effects baclofen online overnight recommended dosage of doxycycline for urinary tract infection abilify overnight buy keflex 50 levlen mist canada where do i buy erythromycin canadian chinese alliance churches association ccaca acronym advair copd coupon protonix medication on line where purchase sominex side effects of fincar 5mg buy xenical 120mg hard capsules buy amitriptyline in the uk zofran price without insurance what are ranitidine pills for can you only get danazol on prescription where to buy aldactone online mexico differin 40mg nitroglycerin explosive video buy snovitra super power mg online buy generic accutane with bonus side effects of taking aygestin can you buy l-tryptophan over the counter prednisone moderate alcohol consumption grifulvin v roche precio argentina how much will cafergot cost flagyl medication uses is viagra over the counter in uk boots robaxin over counter canada what is nexium tablets for buying metformin from canada no prescription buy orlistat hong kong cozaar generic name losartan cytoxan medication where to buy can you buy norvasc over the counter in germany valacyclovir hcl 500 mg tabran zenegra italiano lisinopril side effects forum omnicef canada overnight delivery buy clonidine online paroxetine and alcohol consumption order proventil hfa staxyn how long to take effect how long do i have to take keppra order adalat 3 pharmacy can you buy nizoral at cvs allopurinol and warfarin online pharmacy uk tretinoin 0,05 methotrexate medicine definition many pharmacies japan antidepressant drugs fluoxetine my meclizine coupons buycialisonlinecheap can you buy isoniazid where purchase minomycin cheapest online purchase prevacid best metoclopramide prices albendazole compare prices buying doxycycline in bangkok buy lexapro online viagra online paypal drugs z pack antibiotics warnings buy aleve without a script get estrace toronto overnight pharmacy lasix cheap rosuvastatin cost comparison diabecon shelf life comprar malegra fxt original en madrid viagra canada shop reviews buy lozol pills online buy jelly cheapest kamagra premarin from europe side effects of cytotec comprar bentyl original how to take zovirax un rey en la habana online free prescriptions by mail costco femcare prices usa buyers of pariet canada xenical canadian source fda canada canadian generic pharmaceuticals association order viagra professional online canada trazodone tablets they buy terramycin australia purchase nizoral in us bula prednisona 5 mg best price levitra online singulair cost comparison toradol drugstore.com discount code for liverpool shop health canada retino-a cream 0,025 dulcolax online kaufen xenical results orlistat how much does antabuse cost non persciption proventil chloromycetin italiano dapoxetine 60 mg tablet health canada viagra sublingual best online pharmacy generic avandamet micardis shelf life diclofenac gel pas cher italie buy styplon new zealand online what does trazodone hydrochloride look like glucophage tablets on line to buy aciclovir prices usa billig azulfidine online kaufen overactive thyroid medication and weight gain mexican pharmacy no prescription maxalt delivery online generic aceon tinidazole tablets loose motion lady era generico italiano buy generic viagra plus online no prescription free or low cost lanoxin zetia medicinenet will propecia go over counter ginseng prices in kentucky 2012 side effects of glucophage metformin what is the recommended dose for cymbalta can you buy ciplox 500 in south africa use cialis sublingual coupon online use differin gel 0.1 tadalafil online reviews online abilify purchase neurotin sold in canada purchase accutane 5mg free viagrafix office 2000 tutorials can you buy venlor online is escitalopram better than fluoxetine where to buy allopurinol tablets overnight delivery no prescription ortho tri cyclen pill rx health order lotrisone products buy actos tablets canada comprar naprosyn online cheap exelon 3 mg anafranil 10 mg prospect buy shatavari with paypal
Home Pete Toms LWIB: An In Depth Look At MLB Advanced Media

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 1086 guests online

Atom RSS

LWIB: An In Depth Look At MLB Advanced Media PDF Print E-mail
User Rating: / 28
PoorBest 
Pete Toms Article Archive
Written by Pete Toms   
Monday, 15 March 2010 00:00

MLB.com
MLB Advanced Media is the umbrella for
MLB.com, but their reach moves well
beyond that.

This week in “Last Week in BizBall”, the state of affairs at Major League Baseball Advanced Media (BAM) plus the weekly tidbits.

MLBAM UPDATE

LWIB brought reports of a handful of new developments at MLBAM. BAM and ESPN announced a deal that will result in the former providing streaming technology to broadband channel ESPN360.com (soon to be re-branded ESPN3). In addition, BAM and Yahoo! Sports announced they are partners in a new fantasy baseball offering. Also last week, with the Red Sox now on board, all 30 franchises are part of BAM’s league-wide secondary ticketing deal with StubHub. The NFL’s windfall from Verizon last week focuses attention on BAM’s unique approach to wireless. And a look forward and back to the contentious role of BAM in MLB.

LWIB, there were plenty of reports detailing BAM’s new partnership with ESPN3. (Fang’s Bites has the press release here) Brad Stone reported for The New York Times, “…Major League Baseball Advanced Media, or MLBAM, will handle the technology infrastructure and customer support for the nearly 3,500 live events that ESPN streams each year, including N.B.A. games, World Cup soccer matches, Grand Slam tennis tournaments and college football games.” Jason Dachman reported for the Sports Video Group blog, “ MLBAM will also offer operations support and play a substantial day-to-day role for ESPN3.com, taking care of everything from stream encoding and distribution to authentication and anti-piracy efforts.”

BAM has long been recognized as the leader in streaming live video, making the marriage of the two on-line sports media giants a natural outcome. BAM CEO Bob Bowman said, “Collectively, we’re probably No. 1 and No. 2 in distributing live sports video. So collectively, I think both of us will be able to offer an even better product than we offer today.” BAM has an extensive history of outsourcing and operating their technology for a wide variety of other entities. But more recently BAM had appeared to be focusing more of their efforts on MLB and less on “outside” work, perhaps suggesting that the ESPN3 deal was just too big to pass up. Last fall MLS announced that after six years they were leaving BAM to bring their web operations in house. At the time, Tripp Mickle reported for the SportsBusiness Journal:

MLS is just the latest in a series of properties to leave MLBAM over the last two years. After years of powering a variety of non-baseball sites from AVP and WCSN to IceNetwork.com and Tiger Woods’ official mobile site, the company has shifted its focus away from that business to concentrate on MLB content and larger, more lucrative partnerships.

In his aforementioned report Jason Dachman pointed out both parties also anticipate benefiting from future content sharing arrangements.

While the partnership is purely technical at this point, the most fruitful aspect of the deal could end up being the infinite cross-platform–content opportunities that it presents.

“The technology has to work, the backend has to work, it has to be best in class — all those things. But the upside — the real ice cream, if you will — is if we can figure out some way to make someone who’s watching a FIFA World Cup soccer match be eligible to see a live baseball game, or vice versa.” (LWIB note, the quote is from Bob Bowman)

SELECT READ MORE TO SEE MORE DETAILS ON THIS UPDATE ON MLBAM, ALONG WITH THIS WEEK'S "TIDBITS"

 

ESPN was not the only sports media giant to announce a new partnership with BAM. Yahoo Sports! and BAM (already partners) announced the launch of a new fantasy baseball game. Mark Newman reported for MLB.com that the key to the offering from the BAM side is the fantasy player’s option to purchase a customized “Fantasy Highlights” product from MLB.com.

 

By signing up, you will have the ability to purchase MLB.com's new Fantasy Highlights package -- allowing you to watch customized, in-game and post-game video clips tracking your fantasy roster directly from your fantasy homepage. That package will be available to all Yahoo Sports Fantasy Baseball '10 users as a free trial for the first two weeks of the regular season. The full season will be available for a one-time fee of $9.95.

"This partnership with MLB.com will provide fans with the most relevant and engaging fantasy baseball experience on the Web," said Kyle Laughlin, head of Yahoo Sports. "The combination of Yahoo's unmatched sports news and MLB.com's in-game and post-game video highlights makes Yahoo Sports Fantasy Baseball '10 the biggest and best fantasy game for passionate fantasy baseball fans."

"Integrating this new highlights package with Yahoo's industry-leading fantasy baseball game will take fans beyond the box score to watch the performance of their fantasy roster as it unfolds on the field," said Kenny Gersh, senior vice president, business development, MLB.com. "We believe this product will exceed fantasy baseball players' growing appetites for deeper engagement by delivering an immediate, high quality experience."

Eric Fisher reported for the SportsBusiness Journal that the deal is a continuation of BAM’s efforts to rebuild their fantasy offerings since losing a legal battle over their licensing of player statistics to fantasy game providers.

The deal also continues a resurgence in fantasy baseball for MLBAM after a prior operating strategy, which focused on licensing deals with fantasy game providers, fizzled in the wake of the CDM Fantasy Sports legal case. In the last year, baseball’s digital arm has created several prominent, differentiated fantasy experiences, including a mobile version of its popular Beat The Streak casual game and an alliance with Bloomberg Sports for an array of analytical fantasy products.

The deal is also notable on a strategic level, another example of BAM’s eagerness to partner with media companies in their fantasy baseball offerings. In a December piece in The New York Times on BAM’s new fantasy baseball deal with Bloomberg, Richard Sandomir wrote that Bob Bowman “…said that he wanted Bloomberg’s fantasy software to lure users to MLB.com from competitors like Yahoo and ESPN.com.”

LWIB BAM brought no attention to the announcement that the Red Sox are no longer the only franchise NOT participating in the BAM/StubHub secondary ticketing partnership. (Media reports included comments from both StubHub and Red Sox officials but none from BAM) The Red Sox absence from the “league-wide” partnership has raised eyebrows since the BAM/StubHub partnership was announced in 07. The announcement follows quickly the February 24 press release detailing the extension of the Red Sox deal with local ticket re-seller Ace Tickets. Alfred Branch Jr. reported for TicketNews.com:

The Boston Red Sox, the last holdout from the secondary ticketing deal Major League Baseball (MLB) signed with StubHub in 2007, has finally agreed to let the ticket exchange giant be its authorized online ticketing partner.

Financial terms of the one-year deal have not been disclosed, but StubHub reportedly pays the league under its current five-year deal so the Red Sox will likely begin receiving a cut of that money, if the team is not already. While the Red Sox stayed out, the other 29 MLB teams were all part of the original deal with StubHub, and they split the estimated $20 million per year that the exchange pays the league.

Eric Fisher reported for SportsBusiness Daily that the deal covers, “…for now, just for the '10 season.” Mr. Fisher’s report includes remarks from Red Sox COO Sam Kennedy clearly indicating that the Red Sox have not committed to the full length of the BAM/Stub Hub “league-wide” partnership.

"We continued to take a wait-and-see attitude with regard to secondary ticket and wanted to be very cautious. But it seems like this [StubHub] platform offers a great convenience, and we're going to see how this goes," said Red Sox COO Sam Kennedy. "So we've broken up the category in which Ace is strictly offline and StubHub is strictly online, which we think is rather unique. But Boston is also very unique market for secondary tickets."

Going forward, one of the most important challenges facing BAM is how they navigate the rapidly expanding wireless market. Last month, Bill King wrote in The SportsBusiness Journal that, “… within five years, more users will connect to the Internet via mobile than do on desktop computers. And that, eventually, wireless Internet will grow to twice the size of wired,….” Mr. King cites “Demand for video”, the core of BAM’s business, as one of the key factors driving the expansion of wireless. All of the “big 4” employ different wireless strategies but last week the NFL announced a dramatic change in their approach to wireless. Carolyn Braff wrote at the Sports Video Group blog, “When it comes to new media, the NFL has traditionally been more protective of its content than other leagues. Through a new partnership with Verizon, however, the league is letting its guard down, allowing mobile access to its Sunday games for the first time.” Matthew Futterman of the WSJ valued the NFL/Verizon 4 year deal at $720 million. Including the rights to broadcast live game content (including the league’s red hot “look in” RedZone channel) was the key factor in increasing the value of the rights approximately 50% over the previous wireless deal with Sprint.

Last week’s wireless windfall for the NFL brought attention to BAM’s wireless strategy, some of it critical in nature. BAM‘s approach to wireless is unique amongst the “big 4” in that they are the only league that does not have an “exclusive” wireless deal. Instead BAM has focused on building apps for a broad range of wireless providers and devices, believing that the broadest possible distribution of their wireless content was more beneficial to MLB than an “exclusive” partnership. Bob Bowman was quoted in the aforementioned piece by Bill King:

“I don’t get it,” said Bowman, who has answered challenges from some MLB owners who wonder why they aren’t getting a larger share of the wireless sponsorship pie. “To the extent you did a network deal with any of those three [Verizon, Sprint or T-Mobile], you’re giving up a lot of folks. And there is no evidence anyone has switched to any of those carriers for content. They’ve switched for a device, called iPhone, but not for content.

“There’s no right or wrong strategy. Just different. But, for us, we would hear from a lot of fans if we said in order to hear the game you have to be on this network. Maybe we could’ve made more money, but it’s not in the global interest of baseball to not give people the best content on whatever device they have, in our view.”

In reaction to the NFL/Verizon announcement, Shawn Hoffman questioned BAM’s wireless strategy at his Squawking Baseball blog:

Last week, I tweeted about MLBAM’s $15 price tag for At Bat 2010, saying that even if they sold 5 million copies, that would only result in about $50 million after Apple takes its cut. As it turns out, BAM only sold about 1.2 million last year, when the price was $10. If you do the math, that’s about $8.4 million in revenue.

AND

….But if MLB offered mobile MLB.tv and Gameday Audio exclusively to one carrier, you’d have to think they’d do better than the $10-$20 million they’ll probably take in this year.

The conjecture around BAM’s wireless strategy is the most recent in a long list of controversies surrounding BAM since its inception in 2000. One of MLB’s principal motivations in creating BAM was their desire to “centralize” digital revenues. BAM instantly became part of the ongoing debate over the centralizing/sharing of revenues in MLB, always a source of friction between small/mid revenue and large revenue franchises. In addition to the debate amongst owners over the role of BAM, there have also been questions around whether the MLBPA (I.e the players) share equitably in BAM’s successes. BAM is owned by the MLB owners but is an entity separate from MLB. While income from BAM is included in MLB’s “central fund” re-distribution, how much that amount is (or should be) is difficult to know. In January 09 Maury Brown, the founder of the BizofBaseball, estimated BAM revenues at “…approx. $450 million annually,.” The accounting behind how much of that figure eventually is re-distributed to the clubs (and on down to the players) is a bit of a guessing game. Some back-of-the-envelope math suggests the amount of BAM revenue “trickling” down might not be as great as often thought. MLB re-distributes approximately $900 million annually via their “central fund”. (based on reports that each of the 30 teams receives approximately $30 million per year). The central fund is comprised of revenues from national TV and radio deals, BAM, MLB Network and merchandise sales. The national TV deals account for upwards of $650 million of the $900 million total. How much of the remaining < $250 million is BAM responsible for and is it an “equitable” share for the players?

The reluctance of the Red Sox to participate in the BAM/StubHub partnership is not the only example of clubs being at odds with BAM over control of revenue streams. BAM remains at the centre of an unresolved and years long dispute in MLB over control of the rights to stream live in-market games online. BAM controls the rights despite much opposition from a constituency of owners with investments in RSNs that control the local TV rights of their teams. After years of negotiations between BAM, owners and the RSNs, still only two franchises (Yankees and Padres) are set to stream live in-market games with opening day less than 3 weeks away.

While the role of BAM in MLB has always generated dispute, their success in digital media is unrivalled in the other “big 4” leagues. Initially launched to manage the web sites of the 30 franchises, MLB has expanded into a multi million dollar media company with many initiatives outside MLB. In fact, BAM’s tremendous successes have led to persistent speculation that the owners will eventually sell all, or part, of it. In 2005 there were many reports that a BAM IPO was being planned with Goldman Sachs valuing BAM in excess of $2 billion. The aforementioned report by Brad Stone on the BAM/ESPN deal included speculation about a possible sale of BAM:

Winning the contract to handle ESPN’s online video business further diversifies the company, and raises the possibility that its owners will one day seek to sell a portion of it to other investors and perhaps change its name, to further distance it from baseball and make its services more appealing to other professional sports leagues.

Fantasy, in and out of market live game streaming, primary and secondary ticketing, wireless rights, BAM is in the middle of so many increasingly important revenue streams that they are certain to remain the subject of much debate in the near and long term.

WEEKLY TIDBITS

  • Sarah Talalay of the Sun-Sentinel blogged about MLBPA ED Michael Weiner’s visit to Marlins spring training. Not surprisingly, the recent agreement amongst the PA, MLB and the Marlins that Florida would more closely adhere to the rules governing the use of revenue sharing receipts by increasing spending on big league payroll was a subject of interest.

Weiner said, of course, the union has concerns about other teams, which he wouldn’t name. He also wouldn’t say if he expects similar settlement agreements could be forged with other teams.

“I can’t predict that, I can’t say there is the level of attention that we’re paying is the same with respect to other teams as with the Marlins, and if it reaches the stage where we think that kind of agreement is appropriate, we’ll push for it.”

Weiner said it wasn't the objective of the settlement with the Marlins to serve as an example to other MLB clubs.

“It may have that effect. That wasn’t what we set out to do,” he said. “What we set out to do was say we think we have a potential problem with the contract and how can we deal with that? If it has precedential impact, it has that, but what motivated us was we have a problem, we think, how can we resolve that. And the Marlins and the Commissioner worked with us and we think we got a good resolution.”

  • After reporting a loss for the '08 season, the Mariners reported a profit for '09. The change was largely due to a year over year player payroll reduction of 16%. Greg Lamm reported for the Puget Sound Business Journal:

The Seattle Mariners had a net income of $3.18 million in 2009, according to the team’s annual report released Monday.

The net profit was a turnaround from 2008, when the Seattle Mariners lost $4.53 million after posting the second-worst record in Major League Baseball and attendance slide 13 percent. The 2008 losses mark the first time the Mariners finished in the red since moving to Safeco Field in 1999.

The Mariners drew 2,195,284 fans to Safeco Field in 2009, according to the Baseball Almanac. The per-game average was 27,102. Attendance in 2009 was down 6 percent from 2008, and 2009 was the third consecutive year the Mariners’ home attendance slipped.

The Mariners home attendance was 5 percent below the American League average.

  • Don Muret confirmed in the SportsBusiness Journal that the Giants will become the first team to dynamically price every seat at their facility this season at AT&T Park. As previously reported, the Giants used Qcue’s dynamic pricing software last season to manage roughly 2,000 seats of inventory.
  • Paul Sullivan of the Chicago Tribune asks, Will the Cubs eventually become the last team to add a Jumbotron?
  • Ballpark Digest provides updates here and here on the competing interests wanting to bring professional baseball to the Houston suburbs. Evidently the Astros have softened their previously stated opposition to an affiliated minor league team entering the market.
  • Steve Henson reported for Yahoo! Sports on the disastrous effects of game fixing scandals on Taiwanese professional baseball. Mr. Henson informs us that the most recent scandal resulted in the February indictments of 24 people, including nine players from the four-team league. We also learn that this scandal is but the latest in a series of five game fixing scandals in recent years. As a result, the number of Taiwanese professional baseball teams has dwindled to 4 from 11.


Pete Toms is senior writer for the Business of Sports Network, most notably, The Biz of Baseball. He looks forward to your comments and can be contacted through The Biz of Baseball.

Follow The Biz of Baseball on Twitter Twitter

FacebookFollow the Business of Sports Network on Facebook

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?