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The Top Promotions in MLB for 2010 PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Monday, 08 March 2010 13:24
Italian Sausage Bobblehead
Mamma Mia! The Klement's Italian
Sausage Bobblehead that the Brewers
are giving away this season is but
one of the unique promotion items
in MLB for 2010

If there’s one thing that MLB has figured out in a down economy, it’s that fans will come to the game in droves if there’s a good promotion involved. Maybe they’re not on the level Bill Veeck would have had, but there are still some good ones out there.

As clubs prepare for the start of the 2010 season, here’s some of the promotions that we’ve come across that rank at the top.

Lawyers Appreciation Night with the Marlins – We can’t help ourselves… Was this promo concocted as part of the Marlins being forced to raise payroll due to misuse of revenue-sharing funds? Bill your clients at the ballpark on May 13th and find out.

Autism Awareness Night with the Marlins – OK, the comment on the promo before wasn’t nice, but this promo night from the Marlins is on April 30th against the Nationals. Help promote Autism awareness on the last day of International Autism Awareness month.

Garden GnomeD-backs Garden Gnome Figurine on 70s Night – Baseball? Garden Gnome? Diamondbacks? This we’ve gotta see. Attend the Saturday, May 22nd interleague game with the Blue Jays to pick one up in your bellbottoms or hip-huggers.

Sausage Bobble? – As part of this year's 40th Anniversary season, the Brewers will celebrate four Retro Weekends to honor each decade in franchise history. With it, there will be bobblehead giveaways highlighting the likes of Hank Aaron, Robin Yount, and even though he played for a short period, C.C. Sabathia. Our suggestion? Go to the Sunday, August 8 against the Astros and get the Klement's Italian Sausage Bobble. Insert your Beavis and Butthead comments on your own.

Dodgers Star WarsEmpire Strikes Back Night at Dodger Stadium – Last year, it was simply “Star Wars Night”. Why stop there? The Dodgers will ask you to go to the Dark Side with a commemorative poster celebrating the 30th Anniversary of the movie’s release on May 21st.

When You’ve Been Losing… (Orioles Version) – Let’s face it, the Orioles haven’t had much of anything to crow about for some time. But, you can relive the glory days on Saturday, June 27 against the Nationals when they celebrate the 40th anniversary of the 1970 World Champions Orioles by having numerous members of the '70 World Series Champs. The following day, the first 20,000 fans 15 and over will receive a 1970 O's 40th Anniversary Cap. Finally, a Hall of Fame Oriole and member of the 1970 Orioles' World Championship team, Brooks Robinson, will be featured in a giveaway on Saturday, July 17. The first 25,000 fans 21 and over will receive a Robinson replica jersey.

Verlander K-CounterBut Will He Keep Longo From Going "Longo"? - This is a late add in. Justin Verlander landed the biggest salary arbitration contract in early 2010, and with that, you can bank on something different from the Tigers. How about at Justin Verlander "K-Counter" Bobblehead, a one-of-a-kind interactive bobblehead that includes a three-digit counter which will allow fans to keep tally of Verlander's yearly strikeout total.?  The first 10,000 can land one on Friday, April 30.

When You’ve Been Losing… (Royals Version) – Same drill as the Orioles: no winning, so let’s relive the past by celebrating the 25th Anniversary of the 1985 World Series throughout the entire month of May. On Saturday, May 22, the Willie Wilson Classic takes place and will feature the 1985 World Series Royals Alumni in a softball game against members of the 1985 St. Louis Cardinals prior to the Royals-Rockies 3:10 p.m. matchup. Other promos that month include Promotions will also include a 1985 25th Anniversary T-Shirt, a Bret Saberhagen bobblehead, a Build-A-(Polar) Bear (whatever that is) and a Salute to the 1985 World Series poster.

Pena promo
Promo of the Year: The Carlos
Peña toothbrush holder, still in
development. Toothbrush goes
in the end of bat.
(Click to see larger view)

The Best Series of Promos Goes to.... - The Tampa Bay Rays. On pure originality, they have the best promo nights of the year. Check these out.

  • April 25 vs. Blue Jays: Zorilla Gorilla Webkinz, a collectible stuffed animal bearing Rays Manager Joe Maddon's nickname for Ben Zobrist.
  • May 2 vs. Royals: Flying Carl Crawford action figure equipped with a parachute.
  • August 1 vs. Yankees: Growth chart featuring the tallest Ray, 6-foot, 9-inch Jeff Niemann.
  • Wednesday, April 7 the first 10,000 fans will receive a pair of Joe Maddon glasses.

The one Rays promo we could probably do without? On Thursday, April 8, the first 10,000 fans will receive a Rays Super Cowbell, an oversized version of the Rays signature noisemaker equipped with a special hand grip. “More cowbell! Don’t fear the reaper!”

And the Promo of the Year goes to.... - The Rays get this one, as well. On May 30 vs. the White Sox it’s Carlos Peña action figure toothbrush holder giveaway night. The item is the first produced by a major league team.  Remember kids, brush your teeth and you too can avoid cavities and one day, with hard work, win a Gold Glove.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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