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MLB.com's "At Bat 2010" Released PDF Print E-mail
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Mobile Devices
Written by Maury Brown   
Tuesday, 02 March 2010 02:22
At Bat 2010 interface
At Bat 2010's revised "scoreboard"
interface
At Bat 2010 News
At Bat 2010's "News" interface is a new
addition this year
Streaming Video
At Bat 2010 streaming video

NOTE: At Bat 2010 is now available through Apple's iTunes. However, MLB.com's Mobile page has not yet linked to it.

It has become one of the best selling apps for Apple's iPhone and iPod Touch (it ranked at #2 selling app on iTunes for 2009), expanded to Blackberry and Android devices (albeit, without live streaming video), and was hyped at the iPad launch earlier this year. What is it? MLB.com's "At Bat".

(POLL: Do You Plan on Using MLB At Bat 2010 for Your Mobile Device This Season?)

Now in its third incarnation, At Bat 2010 launches today, just in time for Spring Training telecasts (it hit iTune's App Store all but 10 min. before the first Spring Training Game aired). What do you get this year? Here's a look:

Cost: The cost for At Bat has gone up this year, from the $9.99 in the past, to $14.99 for 2010.

Scoreboard Interface: The scoreboard interface (see image above) has been revamped to allow you to select Gameday Audio or streaming video (MLB.TV subscription required) at a touch.

News: A new addition is "News", which hitches you to MLB.com stories.

Video Library Search: Users can now search by player or team.

Spring Traing Stats - For those getting At Bat 2010 early, there will be Spring Training stats added, but not until mid-March.

Enhanced Video: The description does not say how, but there will be enhanced video forthcoming for At Bat 2010 (regular season)

Streaming Video: iPhone and iPod Touch users will (once again) get streaming video. Last year, this was the only mobile platform to offer streaming video of games and highlights. It is unknown whether Blackberry or Android users will have streaming video as an option in 2010.

This report is based upon screenshots and information provided within Apple's iTune's store. More details as information is released from MLB.com.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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