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From Japan to Panama and Beyond, World Series a Ratings Hit PDF Print E-mail
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Written by Maury Brown   
Friday, 20 November 2009 19:48

World SeriesAnd you thought talk of the 2009 World Series was over with? Broadcast news continues to arrive, this time on the international front.

The World Series between the Phillies and Yankees wound up being a ratings hit in the U.S.; the highest since the Red Sox won the Fall Classic in 2004 (see historical data for the last 10 years), when they broke their 86 year futility mark.

But, how did the Series rank outside of the U.S.? Data released today shows it resonated exceptionally well, thanks in large part to the Yankees connection. Here’s the highlights:

  • In Japan, where watching Hideki Matsui do his handwork on the way to the World Series MVP title, saw an average live ratings growth of 101 percent on NHK BS.
  • In Panama, where Mariano Rivera hales from, there was an average ratings growth of 101 percent on RPC , as well as an average ratings growth of 40 percent on TV Max.
  • In Korea, where the Phillies’ Chan Ho Park still brings interest, there was an average ratings growth of 73 percent on OBS.

Other noteworthy international 2009 World Series rating news:

  • Let’s not forget, the U.S. figures, reported by Nielsen Media Research, does not count Canada. How did ratings do there? They were up 65 percent on Rogers SportsNet.
  • The Dominican Republic saw an average growth of 46 percent on CDN
  • In Mexico, average ratings were up 22 percent on Televisa.

The numbers come after last year’s World Series between the Phillies and Rays ranked as the lowest ever since Nielsen Media Research began publishing data.


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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