Home Television Viewership for Game 2 of World Series Up 48% From 2008

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Viewership for Game 2 of World Series Up 48% From 2008 PDF Print E-mail
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Written by Maury Brown   
Friday, 30 October 2009 14:38

World Series on FOXThe 2009 WORLD SERIES is dominating prime time and posting significant gains over last year. Game 2 between the Phillies and Yankees averaged 11.7/19 household rating/share and 18.9 million viewers last night on FOX according to “fast national” ratings issued by Nielsen Media Research. The 11.7 rating represents a huge +44% gain over last year’s 8.1/13 for Game 2 of Phillies-Rays, while the 18.9 million viewers is a +48% increase over Game 2 ’08. Both percentage increases are the biggest year-to-year gains for any World Series game in 19 years (Game 4 of the 1990 Reds-A’s World Series -- +46% rating, +52% audience -- over Game 4 ‘89).

Last night’s contest is the highest-rated and most-watched Game 2 since 2004 (15.9/24, 25.5 mill.).

The Primetime portion of the game also averaged an 11.7/19 (19.0 mill.) from 8:00-11:00 PM ET, making last night the highest-rated and most-watched Thursday night on any network since the BCS Championship Game in January. The game earned a 5.7 in prime time among Adults 18-49, FOX’s best Thursday night in over seven months. Game 2 easily controlled a night of tough competition. The prime-time 5.7 (the entire game drew a 5.8 adults 18-49) beat second-place ABC by +50% for the night (3.8).

PHILADELPHIA again topped all markets with a 42.5/57, a +38% gain over last year's 30.7/44 for Game 2 of the Phillies-Rays WS. NEW YORK tallied a 29.8/44, the second-best Yankee Game Two of the last ten years, beating 2003, 2001, and 1999 (the 2000 Subway Series was of course stronger, 42.1/56). A solid outing from former Red Sox superstar Pedro Martinez juiced ratings in Boston (15.7/26) and Providence (15.6/25), and those markets were up +15% and +24% respectively over their Game 1 ratings.

Game 1 of the 2009 World Series that aired at 8:07 p.m. ET on Weds. drew 19.5 million viewers and 13.8 overnight rating.

2009 World Series Summary

The first two games of the 2009 World Series earned 11.8/19 household rating/share, and has averaged 19.2 million viewers, a +37% gain over last year in rating (vs. 8.6/14) and a +40% increase in viewership (vs. 13.8 mill.). By both measures this is the best start to a World Series since 2004, when the Red Sox were looking to snap an 86-year World Championship drought. Among Adults 18-49, the Series is up +39% (6.1 vs. 4.4) and is also pacing at a five-year high. If we compare the World Series to top-rated season-to-date prime-time shows, the Fall Classic would rank No. 2 in households (behind NCIS) and No. 4 in A18-49.

Source: FOX Sports, Nielsen Media Research


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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