köpa Eurax nätet lägsta pris på Moduretic var köper man billig Tricor köpa Cabgolin på gatan vilka länder kan man köpa Rogaine 2 receptfritt köpa Ophthacare i riga vill du köpa Dipyridamole Florinef hur stor dos köpa Pristiq i filippinerna var kan man köpa Azulfidine receptfritt hur kan jag köpa Erexin-V köpa Voveran rhodos köpa blå Yougara köp generisk Anacin Casodex köpa på nätet kan man köpa Nasonex receptfritt i spanien Ponstel billig pris Shuddha turkiet köp billig Inderal köpa riktig Estrace Exelon flashback köpa köpa Xalatan i filippinerna måste man ha recept på Beconase AQ köpa Tegretol amsterdam Digoxin var köpa kan man köpa Astelin i italien beställa Procardia på nätet 2014 köpa Xenical original köpa Sumycin på postförskott Septilin att köpa är det olagligt att beställa Maxalt köpa Deltasone på rhodos bästa sidan att köpa Apcalis köpa Slim Tea snabbt köpa Doxycycline butik beställa Dipyridamole pulver köpa Ayurslim bangkok Hoodia säker leverans pris på Eulexin med recept köpa Viramune tallinn bästa stället att köpa Tamoxifen Noroxin oral lösning pris köpa Triamterene på postförskott köp generisk Prometrium pris hyra container Furosemide dödlig dos av Carbozyne Neurontin köpa jord köp billig Nitrofurantoin kan man köpa Aricept i sverige köpa Lamisil i butik Elimite lägre pris köpa Prometrium för tjejer pris Lasuna sverige hur kan jag köpa Femcare Cleocin dosering migrän köpa Prograf göteborg köpa Hydrochlorothiazide i london köpa Phenergan danmark köpa Metoclopramide prag Prinivil till katt dosering köpa Olanzapine i phuket Slimex pris apotek sverige Stromectol pris apotek sverige lagligt att beställa Abana på nätet vart kan man köpa Prednisone köpa generisk Diarex i sverige är generisk Fosamax farligt kan man köpa Oxytrol receptfritt på apoteket köpa Norvasc i norge beställa Pariet online köpa Minomycin säkert online köpa Tricor online 2012 vill du köpa Biaxin pris på Prinivil med recept kan man köpa Vasodilan i thailand Viramune dos nervositet var kan man beställa Desyrel är det farligt att köpa Protonix på nätet köpa Apcalis prag var köper man Aciclovir utan recept köpa Eldepryl usa beställa Pyridium på nätet lagligt köpa billigaste Claritin Furosemide nervositet dos Viramune gel receptprecio del provera pediatrico köpa Keppra i england köpa Allegra i england köpa Trandate grekland pris Baclofen apotek hjärtat köpa Hoodia på teneriffa köpa billigaste Zestril Dramamine k dosering Benfotiamine dosering vuxna Trazodone migrän dosering var köper man billig Omnicef var köpa äkta Periactin Tofranil bästa pris köpa Atorlip-20 10mg köpa Zyloprim inom eu eljo Renagel pris billig Dapoxetine på nätet beställa Remeron lagligt köpa Pristiq thailand var köpa äkta Aleve Risperdal köpa på nätet köpa Triamcinolone danmark kan man köpa Neurontin spanien Danazol dos nervositet beställa billig Levitra var köper man Duetact utan recept köpa Lukol 100mg Pamelor rekommenderad dos köpa Colchicine duo köpa Azulfidine phuket lagligt beställa Cymbalta köpa Dramamine på nätet lagligt Micronase op recept sänkt pris Septilin köpa Voltaren på nätet sverige sänkt pris på Atarax kan man köpa Celexa i sverige Meclizine dosering vuxna köpa generisk Zanaflex online var kan jag köpa Isoniazid bästa stället att köpa Differin på köpa Ayurslim utomlands köpa Malegra för män kan man köpa Famvir receptfritt i danmark flytande Augmentin dosering dosering Mycelex-g k köpa Dipyridamole i eu skillnad mellan generisk Medrol var kan man köpa Yougara Hyzaar beställa container Effexor hög dos köpa Cleocin mot faktura Flonase dos migrän vad är generisk Precose köpa Bonnispaz i spanien var köpa Acivir billigt Mircette snabbast leverans Amaryl dosering halsfluss köpa Silagra 2013 Buspar gel recept köpa Lariam spanien köpa Rumalaya i sverige forum köp Ralista utan recept köpa Xenical apoteket Top Avana usa köpa flytande Rizact dos köpa Cystone i phuket köpa Finpecia på kanarieöarna köpa Fincar säkert online Noroxin på apoteket pris var köpa Celebrex Exelon dödlig dos vad kan man köpa Tenormin beställa Etodolac billigt köpa Lioresal postförskott köpa Actonel postförskott Serpina vilken dos Abana dos första gången snabb leverans på Cipro Rumalaya dosering till hund för hög dos Robaxin köpa Top Avana på apoteket dödlig dos Fluoxetine måste man ha recept för att köpa Lotrisone hur stor dos Nootropil ska man ta Norvasc köpa online köpa Cardura 50mg köpa Ciplox tyskland köpa Abana internet pris Xeloda på apoteket olagligt att beställa Premarin Mircette 10 mg köpa Voltaren pris sverige kan man köpa Silvitra på apoteket köpa Proventil amsterdam var kan man köpa Accutane recept för Silvitra pris Celadrin turkiet Evecare dosering lunginflammation var ska man köpa Suhagra hyra container Diarex pris Lasix pris apotek sverige köpa Atrovent på postförskott beställa Nasonex på faktura vart ska man köpa Rosuvastatin viagra Augmentin köpa köpa Trileptal i stockholm köpa Diltiazem över disk beställa hem Viramune Lamictal dosering vuxen farligt köpa Mircette på nätet svårt att få recept på Minocin pris på Zyrtec i turkiet Suprax k dosering köpa Tadapox i sverige forum beställa Benzac på nätet 2014 beställa blå Betapace generisk Acivir biverkningar beställa Femcare pris på Charboleps i sverige vad kan man köpa Promethazine kan man köpa Benfotiamine på nätet kan man köpa Ampicillin i italien fungerar generisk Hydrochlorothiazide pris på Pariet apoteket köpa jord Benemid Toprol k dosering Plaquenil dos nervositet Pristiq rekommenderad dos beställa container Aciphex göteborg Differin att köpa köpa Lady era inrikes köpa Elavil på nätet lagligt köpa Minomycin i frankrike bästa stället att köpa Penegra på köpa Zaditor på apoteket bästa pris Diltiazem apoteket Flagyl ER gel pris lagligt att beställa Temovate Shatavari på recept Flagyl ER vet dosering sänkt pris Altace Abana låg dos köpa Amoxil 50mg Finax snabb leverans sverige Dapoxetine pris apoteket hjärtat köpa Clarina i vietnam försäljning Erexor köpa Carbozyne 50mg köpa Propecia på nätet eljo Desyrel uttag pris viagra Finast köpa kan man köpa Erythromycin på gran canaria beställa blå Benicar Sarafem flashback köpa köpa Medrol på apoteket Diflucan online snabb leverans beställa Oxytrol utomlands köpa Renagel från england köpa Claritin på faktura pris på Tinidazole apoteket beställa Accutane för kvinnor pris Unisom på apoteket kan man köpa Zenegra i usa Tricor dosering föredrag hur få recept på Ethionamide köpa Lexapro snabb leverans köpa Sarafem i egypten Altace online snabb leverans kan man köpa Atorlip-5 i grekland beställa Casodex på internet köpa Emsam danmark köpa Betnovate på nätet olagligt köpa riktig Doxazosin Buspar var köpa är det farligt att köpa Zyloprim på nätet köpa generic Proscar kan man köpa Xenical på apoteket vad är generisk Dilantin funkar generisk Accutane köpa Zyban online sverige Acivir köpa på nätet köpa Trental tjeckien Avana migrän dos köpa Zithromax köpa Dramamine på cypern Viramune dosering rampfeber köpa Robaxin stockholm lagligt att köpa NPXL kan man köpa Amoxil i italien köpa Strattera 50mg Singulair pris gatan Atorlip-5 att köpa var ska man köpa Toradol skaffa recept till Prednisone köpa Erythromycin polen köpa Shatavari i vietnam köpa Tenormin mot faktura Promethazine mot nervositet dos köpa Fosamax barcelona är det lagligt köpa Serevent på nätet köpa Tetracycline i estland köpa Dramamine var köpa Florinef kina köpa Liv 52 i prag köpa Amantadine i frankrike försäljning Betapace pris hyra container Liv 52 Lopid nervositet dos köpa Mestinon i spanien beställa Entocort inrikes köpa Torsemide malmö snabb leverans av Triamcinolone skaffa recept Clindamycin kan man köpa Venlor på nätet köpa Diclofenac säkert på nätet vad kostar Tadacip med recept köpa Zanaflex tjeckien Luvox snabbast leverans Emsam dosering sömn Reminyl pfizer köpa apoteket hjärtat Sumycin pris köpa Lexapro online billigt vågar man köpa Prazosin på nätet Periactin säker leverans Suprax dosering vuxna är det recept på Levlen köpa Toradol sverige flashback pris på Tadalis på apoteket köpa Shatavari egypten Serevent strömställare pris Compazine i sverige utan recept vart kan man köpa Dipyridamole online Astelin bra pris köpa jord Elavil lagligt att beställa Desyrel lagligt att beställa Claritin köpa Finpecia tabletter var köpa Chloromycetin på nätet köpa Toradol i riga bästa stället att köpa Clonidine på var köpa Pyridium flashback köpa Motilium för tjejer köpa Confido i sverige flashback köpa Calan flashback 2015 beställa Nizoral för kvinnor köpa Gasex på teneriffa Flexisyn strömställare pris köpa Toradol online 2012 köpa Famvir internet köpa Cephalexin i turkiet är det recept på Naltrexone köpa Hydrochlorothiazide orifarm köpa Combivent snabb leverans köpa Arava i lettland beställa Rumalaya till sverige pasteta od Liv 52 recept Cefixime pris i sverige generisk Cafergot sverige beställa Diabecon till sverige pris på Abilify sverige köpa Trazodone i spanien beställa Proscar på internet Flomax köpa apoteket Advair 100 billig kan man köpa Proscar på apoteket i sverige kan man köpa Lotrisone på apoteket köpa Saw Palmetto kan man köpa Carbozyne i turkiet köpa generic Celexa köpa Diltiazem på nätet lagligt köpa Mircette på nätet flashback köpa Bactroban i ungern att köpa Topamax i sverige kan man köpa Ponstel på apoteket köpa Vasotec från turkiet köpa Rumalaya kräm lagligt beställa Himplasia köpa Glucophage utomlands köpa Prazosin i norge Evecare köpa på nätet Naprosyn säker leverans Purim dödlig dos köpa Toradol lagligt på nätet köpa äkta Trileptal pris på Lasuna i turkiet vad kostar Avapro på recept behöver man recept för Cefixime bra sida att köpa Lady era kan man köpa Mentat i thailand kan man beställa Depakote vad är generisk Lamictal köpa eljo Clozaril Probalan dos första gången beställa Naltrexone på nätet flashback jag vill köpa Actos kan man köpa Dramamine utan recept kan man köpa Arcoxia i turkiet köpa Uroxatral orifarm Mobic dosering till katt Yasmin migrän dos köpa Gasex usa kan man köpa Kemadrin på ica köpa Methotrexate phuket beställa Styplon på nätet flashback köpa Nizagara butik köpa Lanoxin snabbt kan man köpa Pilex i sverige Lopressor generisk Lopressor skillnad köpa Eulexin i egypten pris Naprosyn sverige köpa Coumadin online lagligt Zantac på recept kan man köpa Atrovent på apoteket i spanien Inderal strömställare pris köpa Prevacid på faktura Hydrea i sverige utan recept kan man köpa Kamagra i prag pris för Estrace kan man köpa Septilin receptfritt på apoteket apoteket Cytotec pris kan man köpa Terramycin i sverige Zestril eljo pris köpa Lamictal i usa var köpa Evecare Propecia beställa container köpa Strattera i italien Alesse beställa container är det recept på Aleve köpa Atorlip-10 i tallin recept för Desyrel köpa Omnicef var köpa Buspar i vietnam köpa Trazodone flashback 2014 köpa billigaste Zoloft Actos dosering första gången köpa Benzac i eu var kan man köpa Augmentin receptfritt Bystolic på recept Actos gel recept var kan man köpa Nitrofurantoin receptfritt Celebrex vilken dos köpa Xeloda lagligt på nätet lagligt att köpa Toradol pris Probalan på apoteket köpa Viramune orifarm lagligt att beställa Cialis är det lagligt att köpa Zyvox på nätet sänkt pris Toradol var kan jag köpa Benzac köpa Bestina spanien apoteket Risperdal gel pris köpa Xenical tallinn var köper man Promethazine utan recept hyra container Metformin pris Plaquenil jelly snabb leverans beställa Hyzaar inrikes Meclizine gel recept köpa Avodart på faktura köpa äkta Top Avana beställa Toprol online Finax dosering vuxen hur stor dos Tamoxifen ska man ta kan man köpa Seroflo på teneriffa beställa Elavil från thailand apoteket hjärtat Pletal pris köpa Levothroid Omnicef köpa flashback köpa Benfotiamine på gran canaria kan man köpa Hyzaar i spanien beställa Isoptin köpa Cholestoplex billigt köpa Panmycin online lagligt vad kostar Keftab med recept köpa Renagel i vietnam Voltaren första dos köpa Biaxin rhodos att köpa Aristocort var kan man köpa äkta Singulair köpa Kytril för tjejer köpa Danazol säkert på nätet köpa blå Rumalaya kan man köpa Tinidazole på apoteket köpa Metoclopramide receptfritt beställa billig Cleocin bra sida att köpa Lotensin bästa pris på Shallaki Confido pris apotek sverige köpa Trial Erection packs duo Noroxin hög dos var kan man köpa Yougara duo köpa Aygestin i usa pris på Amoxil i sverige Clarina hur stor dos Elavil dosering ångest kan man köpa Tamoxifen i thailand köpa jord Accutane köpa Lanoxin online sverige dödlig dos Micronase beställa hem Glucovance säkert att köpa Compazine på nätet Synthroid dosering första gången Actoplus köpa apoteket Zithromax duo leverans hur beställa Astelin köpa Cefadroxil i filippinerna köpa Antivert postförskott Prilosec duo leverans köpa Anacin i ryssland köpa Fluoxetine i frankrike Femara dos migrän kan man köpa Ciplox på apoteket i spanien hur beställa Aceon Etodolac köpa flashback köpa äkta Viagra på nätet
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The Battle Over Content Fair Use Places "Aggregators" in the Crosshairs PDF Print E-mail
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Written by Maury Brown   
Tuesday, 04 August 2009 03:27

The Biz of Baseball - ExclusiveCORRECTION: Within the article, Bart Hubbuch of the New York Post referenced ESPN's Buster Olney as someone that he believes links "properly." The article then went on to reference an article/video piece with Olney that has references to the Washington Post without linking back.

Olney contacted me to say that he only was involved in the video piece, and the cooresponding article is an ESPN news service piece, based largely on what Pedro Gomez reported and augmented by the info from the Washington Post.

The article has been corrected to reflect this.


If you follow sports on the web, you most likely read ESPN, or SI, or The New York Times. And just as likely as you are to read those traditional media outlets, you might be just as likely to make Baseball Think Factory, MLB Trade Rumors, or MetsBlog your daily stop.

 

Both types of sites are exceptionally popular.

Both, for the most part, are very different.

The new media sites mentioned have been called by some as "aggregators", sites that sweep the web, find the best stories for their given audience, and either copy and paste a paragraph or two of article with a link back, or describe the gist of the article in total and link back.

The value of these sites is that they make it easy to go to a single location and get information from a broad range of sites and then engage in commentary with others in a blog format.

For some that write for the larger traditional sites that get linked to – at least for some of the writers – aggregators are stealing content.

What is Fair Use?

At the heart of the debate is what is deemed as fair use of content. At its extreme, if you copy>paste an entire article in a blog, and don’t link back, it’s a clear sign of copyright infringement. But, from there, it becomes a case of interpretation.

For example, if an article is three paragraphs long, and a blog lifts two paragraphs, you can make a solid case that it does not fall within the “fair use” boundaries. But, what if the article is 5 or 6 paragraphs, the blogger lifts two paragraphs, and then writes a lengthy commentary around what was pulled and links back? What then? At that point, you have what has been considered traditional blogging since, well… blogging pretty much began.

But, there are a writers that see that method as over-stepping the boundaries. The argument goes, if the entire gist of the article is republished, why would anyone feel the need to actually click to the originating content?

This past Sunday, Ian Shapira of the Washington Post bemoaned the aggregating of content in an article entitled, The Death of Journalism (Gawker Edition). That caught the eye of Bart Hubbuch, the Mets beat writer of the New York Post, who said on Twitter that if you replaced “Gawker” with “metsblog.com” you’ll know exactly how Mets beat writers feel. As Hubbuch continued, “Beat writers object when aggregators cut and paste large sections and quotes from stories.”

Aggregators as Bloggers and Traditional Media Outlets

Hubbuch made a clear point that he views aggregators as different from bloggers, saying, “I have no objections whatsoever to bloggers who do their own work.”

The problem is, the lines can get particularly gray in this regard.

A good example is the SportsBusiness Daily, an extension of the SportsBusiness Journal, who is owned by American City Business Journals. The site is considered an electronic trade magazine, and is rarely, if ever, called a blog or aggregator. The SBD, is a subscription based site, that not only reports on news from other outlets, it provides an extensive amount of information researched and reported from the SportsBusiness Journal staff. They are considered the premiere sports business media outlet. As mentioned, they are a subscription based outlet. As an example, a single user, six month (26 weeks) rate is $700. (see an example of a page from the SportsBusiness Daily – PDF).

Yet, when I asked Hubbuch if he sees the SportsBusiness Daily as being guilty of aggregating content, he said, “Yes it is, in my opinion. Especially with how much the [SportsBusiness Journal] charges for that. I wonder how many publications are aware of SBD…” adding, “…and how freely they cut and paste. I see SBD, and there isn't even that many links in there.”

What About Referencing Without Linking In Mainstream Articles?

Pressed for what Hubbuch sees as the proper method for linking back to content, he cited Buster Olney’s blogging technique of a “one-sentence tease” with a link as being “spot on” – fair use.

However, a search of ESPN brought up this video/article on the Nationals and efforts to sign Stephen Strasburg.

Olney is only within the video, and did not contribute to the corresponding article. It is published as an ESPN News Service piece by Pedro Gomez. The total length of the article is six paragraphs tied to a video clip. Of the six paragraphs, three contain details with the reference, “according to the Washington Post.” There is no link to the Washington Post, simply the citation. Is this fair use? It is unknown whether ESPN has any agreements with the Washington Post, but if not, it points to another instance of how content is republished across media outlets.

That aside, referencing other news sources does occur in mainstream media, through lucrative content agreements. An example of this can be seen in this The Associated Press article from Monday in regards to The Boston Globe story on two security staffers with the Red Sox being fired after being linked to steroid use. The AP agreements allow not only licensed outlets to publish AP stories, but The AP has the right to reference the content of those that license content of The AP.

Fair Use Will Move Beyond Just Opinion

The issue of fair use of content is moving out of the sphere of personal opinion between those that provide original content, and those that aggregate that news. In June of 2008, a blogger was sued by The AP over six disputed blog entries, one of which had “18 words from the story and a 32-word quote by Hillary Clinton.”

The Associated Press Board of Directors voted this past March that “it would launch an industry initiative to protect news content from misappropriation online.”

In a statement at the time, AP Chairman Dean Singleton said the news cooperative would work with portals and other partners who properly license content – and would pursue legal and legislative actions against those who don‘t.
“We can no longer stand by and watch others walk off with our work under misguided legal theories,“ Singleton said at the AP annual meeting, in San Diego. As part of the initiative, AP will develop a system to track content distributed online to determine if it is being legally used.

Standards For Fair Use Sets Up a Likely Court Challenge

While The AP seems to be drawing a clear line in the sand, other media outlets have yet to follow suit, although it may be simply a matter of time. Legal challenges seem a near certainty as the statements give way to practice.

As mentioned, one of the aggregators Hubbuch takes issue with is Matthew Cerrone’s MetsBlog.com, one of, if not the most popular Mets outlets on the web. As Cerrone was pulled into the Twitter conversation on fair use, he said in one Tweet, “WFAN just cited a newspaper report on air. I tried to click the link, but it was radio, so I guess I can't read the original report.”

While comedic, it begs the question: What news can be re-reported without crossing the “copyright infringement line?” It’s an extreme example but will Re-Tweets on Twitter become simply aggregating? If content is going to be policed, then there will need to be standards by which all will be held, a difficult legal matter that is bound to touch on copyright use.

Finally, One Might Consider the Following...

The newspaper industry has seen collapse after collapse due to waning revenues as news becomes readily available across multiple platforms. With newspaper website ad revenues becoming critical to their bottom line, playing hardball with aggregators could present a case of the aggregators finding less stringent sources to follow, which in turn lowers page views to stories once linked to, which, in turn lowers critical revenues, which, in the end, could lead to more layoffs and shutdowns in the print industry. While aggregating content may rub some writers raw, they are, in many ways, supplementing their paychecks. There needs to be a proper line between fair use, and cutting the flow of revenues off at the spigot by cutting aggregators off entirely. I'm reminded of the old saying... Don’t bite the hand that feeds.

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If you follow sports on the web, you most likely read ESPN, or SI, or The New York Times. And just as likely as you read those traditional media outlets, you might be just as likely to make Baseball Think Factory, MLB Trade Rumors, or MetsBlog your daily stop.

Both types of sites are exceptionally. Both, for the most part, are very different.

The new media sites mentioned have been called by some as aggregators, sites that sweep the web, find the best stories for their given audience, and either copy and paste a paragraph or two of article with a link back, or describe the gist of the article in total and link back.

The value of these sites, is that they make it easy to go to a single location and get information from a broad range of sites and then engage in commentary with others in a blog format.

For some that write for the larger traditional sites that get linked to – at least for some of the writers – is that they view aggregators as stealing content.

What is Fair Use?

At the heart of the debate is what is deemed as fair use of content. At its extreme, if you copy>paste an entire article in a blog, and don’t link back, it’s a clear sign of copyright infringement. But, from there, it becomes a case of interpretation.

For example, if an article is three paragraphs long, and a blog lifts two paragraphs, you can make a solid case that it does not fall within the “fair use” boundaries. But, what if the article is 5 or 6 paragraphs, the blogger lifts two paragraphs, and then writes a lengthy commentary around what was pulled? What then? At that point, you have what has been considered traditional blogging since, well… blogging pretty much began.

But, there are a writers that see that method as over-stepping the boundaries. If the entire gist of the article is republished, why would anyone feel the need to actually click to the originating content?

This past Sunday, Ian Shapira of the Washington Post bemoaned the aggregating of content in an article entitled, The Death of Journalism (Gawker Edition). That caught the eye of Bart Hubbuch, the Mets beat writer of the New York Post, who said on Twitter that if you replaced “Gawker” with “metsblog.com” you’ll know exactly how Mets beat writers feel. As Hubbuch continued,Beat writers object when aggregators cut and paste large sections and quotes from stories.”

Aggregators as Bloggers and Traditional Media Outlets

Hubbuch made a clear point that he views aggregators as different from bloggers, saying, “I have no objections whatsoever to bloggers who do their own work.”

The problem is, the lines can get particularly gray in this regard.

A good example is the SportsBusiness Daily, an extension of the SportsBusiness Journal, who is owned by American City Business Journals. The site is considered an electronic trade magazine, and is rarely, if ever, called a blog or aggregator. The SBD, is a subscription based site. As an example, a single user, six month (26 weeks) rate is $700. (see an example of a page from the SportsBusiness Daily – PDF).

Yet, when I asked Hubbuch if he sees the SportsBusiness Daily as being guilty of aggregator of content, he said, “Yes it is, in my opinion. Especially with how much the [SportsBusiness Journal] charges for that. I wonder how many publications are aware of SBD…” adding, “…and how freely they cut and paste. I see SBD, and there isn't even that many links in there.”

What About Referencing Without Linking In Mainstream Articles?

Pressed for what Hubbuch sees as the proper method for linking back to content, he cited Buster Olney’s blogging technique of a “one-sentence tease” with a link as being “spot on.” – fair use.

However, a search of ESPN brought up this article by Olney on the Nationals and efforts to sign Stephen Strasburg.

The total length of the article is six paragraphs tied to a video clip. Of the six paragraphs, three contain details with the reference, “according to the Washington Post.” There is no link to the Washington Post, simply the citation. Is this fair use? Without placing words in Hubbuch’s mouth, the difference may be that Olney’s referencing of the Washington Post story is a rare exception, not the rule. Olney is considered one of the best in the baseball business for breaking news. He’s hardly an “aggregator”.

But, the point being made here is it’s difficult to say that it’s unacceptable for a new media outlet to aggregate news, when traditional news sources do it almost daily. A quick search finds that gold standard news organizations such as The Associated Press did so on Monday in regards to The Boston Globe story on two security staffers with the Red Sox being fired after being linked to steroid use.

Fair Use Will Move Beyond Just Opinion

The issue of fair use of content is moving out of the sphere of personal opinion between those that provide original content, and those that aggregate that news. In June of 2008, a blogger was sued by The AP over six disputed blog entries, one of which had “18 words from the story and a 32-word quote by Hillary Clinton.”

The Associated Press Board of Directors voted this past March that “it would launch an industry initiative to protect news content from misappropriation online.”

In a statement at the time, AP Chairman Dean Singleton said the news cooperative would work with portals and other partners who properly license content – and would pursue legal and legislative actions against those who don‘t.
“We can no longer stand by and watch others walk off with our work under misguided legal theories,“ Singleton said at the AP annual meeting, in San Diego.
As part of the initiative, AP will develop a system to track content distributed online to determine if it is being legally used.

Standards For Fair Use Make a Likely Court Challenge

While The AP seems to be drawing a clear line in the sand, other media outlets have yet to follow suit, although it may be simply a matter of time. Legal challenges seem a near certainty.

As mentioned, one of the aggregators mentioned Hubbuch takes issue with is Matthew Cerrone’s MetsBlog.com, one of, if not the most popular Mets outlets on the web. As Cerrone was pulled into the Twitter conversation on fair use, he said in one Tweet, “WFAN just cited a newspaper report on air. I tried to click the link, but it was radio, so I guess I can't read the original report.”

While comedic, it begs the question: What news can be re-reported without crossing the “copyright infringement line?” It’s an extreme example but will Re-Tweets on Twitter become simply aggregating? If content is going to be policed, then there will need to be standards by which all will be held, a difficult legal matter that is bound to touch on copyright use.

Finally, One Might Consider the Following…

The newspaper industry has seen collapse after collapse due to waning revenues as news becomes readily available across multiple platforms. With newspaper website ad revenues becoming critical to their bottom line, playing hardball with aggregators could present a case of the aggregators finding less stringent sources to follow, which in turn lowers page views to stories once linked to, which, in turn lowers critical revenues, which, in the end, could lead to more layoffs and shutdowns in the print industry. While aggregating content may rub some writers raw, they are, in many ways, supplementing their paychecks. There needs to be a proper line between fair use, and cutting the flow of revenues off at the spigot. As they say, don’t bite the hand that feeds.


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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