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Reebok's Viral MLB All-Star Marketing Campaign Has Fans Searching for "Lost" Balls PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Monday, 13 July 2009 13:04
Jonathan Papelbon - Reebok Lost Ball campaign
Jonathan Papelbon is part of Reebok's "Lost" ball
viral campaign that starts today in St. Louis during
the All-Star Game festivities.

They've been popping up all over St. Louis. Tapped signs asking for help finding a lost loved one.

No, not a lost dog or cat, but a lost... baseball?

Encouraging baseball fans to get off the couch and get outdoors, Reebok is hosting its first-ever “Hidden Ball Trick” Scavenger Hunt, a viral marketing campaign by the athletic footwear, apparel, and equipment company. Reebok’s interactive event takes fans on a hunt throughout the city to find 101 special hidden baseballs. The hidden balls are all worth prizes including Reebok’s advanced technology O-Bat baseball bats, Reebok baseball gloves, Reebok footwear, and the grand prizes of two autographed baseballs – one signed by American League Reebok players Jonathan Papelbon, Justin Morneau, Josh Beckett, Justin Verlander, Joe Nathan and Tim Wakefiled, and one signed by National League Reebok players Tim Lincecum, Raul Ibanez, Francisco Rodriguez, Prince Fielder, Francisco Cordero, Hunter Pence, and Heath Bell. Fans will also be encouraged to follow Reebok’s Twitter feed at www.twitter.com/reebok for clues.

The campaign began today and will run until all 101 balls are found.

Source: Reebok


Maury   BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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