CORRECTION: We initially reported that live games would begin streaming today. That is incorrect. Games will begin streaming Thurs., June 18
When MLB.com announced in March of this year that Gameday Audio would be available via their At Bat 2009 product, I went out on a limb and predicted that by 2010, an MLB Extra Innings type package for mobile devices would be available.
It seems I was off by a few months.
With today’s release of version 3.0 of Apple’s operating system fo iPhone and iPod Touch, MLB.com will release its latest version of At Bat that will allow live video streaming of games to the devices. But, unlike Gameday Audio for At Bat, this time blackout restrictions do apply. How will MLB.com know where you are? As reported in May, MLB.com has technology to track you (see MLBAM Issued Patent for Geolocation. Could MLB Extra Innings for Mobile Be Far Behind?).
Not every game that is available via league's out-of-market online package MLB.TV will be streamed for the mobile devices when the new version is launched. Thursday's interleague tilt between the White Sox and Cubs from Wrigley Field will be the first game streamed live (2:20 ET), followed by the night game between the Tigers and Cardinals (8:15 ET). Shortly thereafter, it is expected that the same package of games that are normally available through MLB.TV Premium will be rolled out.
Cost will continue to be $9.99 through the rest of the season, including the playoffs, and will be available via the App Store on iTunes.
Look for a review as soon as OS and latest version of At Bat is released, baring upgrade issues that were seen for iPhone OS 2.0
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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