MLB.com announced today that its live coverage of the 2009 First-Year Player Draft drew 332.5 million page views and 29.8 million visitors over the three-day event, shattering traffic records for the comparable draft time period. The total page views represents a 75 percent increase over the 2008 mark of 189.5 million, while visitors were up more than 30 percent year-to-year.
In addition to the live broadcast of the first round on MLB Network and MLB.com, this year’s round-the-clock coverage on MLB.com included the integration of Twitter into the live interactive media application, Draft Caster, and the real-time searchable database of every draft-eligible player, Draft Tracker. Fans embraced being part of a Draft-related online conversation while following the Draft live on MLB.com as the designated hashtag “#mlbdraft” consistently ranked among the most popular ‘Trending Topics’ on Twitter.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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