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For Second Year, MLB Conducts "Welcome Back Veterans" on Memorial Day PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Wednesday, 20 May 2009 15:51
 
 Patriots

Major League Baseball will begin its second year of national fundraising and awareness initiatives for Welcome Back Veterans, a program which addresses the mental health and job needs of returning American Veterans.

At three key points of national reflection during the baseball season -- Memorial Day (May 25), Independence Day weekend (July 4) and Patriot Day (September 11) -- all clubs will participate in a number of initiatives to support Welcome Back Veterans.

For games on Memorial Day, all Major League Baseball Clubs will wear special “Stars & Stripes” caps. The caps will have the American flag etched into the team’s logo and for the first time, will be red in color (the Toronto Blue Jays hat will incorporate a Maple Leaf design instead of the “Stars & Stripes”). These MLB Authentic Collection caps, produced by New Era, are available for sale to the public at www.mlb.com. Major League Baseball Properties, Inc will donate all of the proceeds it receives from the sale of the caps to Welcome Back Veterans. In addition, MLB.com will donate an additional $1 to Welcome Back Veterans for each cap purchased through www.mlb.com.

Pictured are the caps to be worn by the 2008 World Champion Philadelphia Phillies and American League Champion Tampa Bay Rays.

Source: Major League Baseball


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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