You could have figured this was coming with an egg timer: the Dodgers have ended Mannywood, a leftfield section comprised of 5,000 seats at Dodger Stadium that the club has historically had trouble selling seats in. The special deal was launched in late April where a pair of tickets and special â€śMannywoodâ€ť tee-shirts were offered.
Now, in the wake of Manny Ramirez being suspended 50 games for PEDs, the club really had no choice but to shut the section down. As reported by CNBCâ€™s sports business reporter, Darren Rovell:
Since the Mannywood section came into being, a Dodgers official told CNBC that about 2,500 people had bought the two-seat packages, which cost $99 (Ramirez' jersey number) and came with two Mannywood T-shirts.
Those who purchased future Mannywood seats and no longer want to attend the game can get refunds or a credit. They also will be able to exchange their Mannywood T-shirt vouchers for two shirts in the Dodgers team store valued at $28 each or less.
Luckily for the Dodgers, the Mannywood section didn't have any permanent signage. The only signage was above the section on the LED ribbon in the stadium.
So, what will the section now be called? The club has decided to change it to the 90090 section, named after the zip code where the stadium is located (the USPS recently designated the new zip code just for Dodger Stadium and the surrounding property). As for tee-shirts, the club will now offer them branded with the zip code, as opposed to Mannywood.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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