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MLB.com Seeing Record Traffic, Up 136% in First 3 Weeks PDF Print E-mail
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Written by Maury Brown   
Monday, 27 April 2009 12:05

MLB.comAfter three weeks of the 2009 baseball season, it is evident that fans are interacting with MLB.com in record numbers.

Below are highlights at MLB.com since Opening Day:

  • MLB.com has delivered 127.2 million video streams, representing an increase of 136 percent over the 53.8 million video streams delivered over the season’s first three weeks in 2008.
  • Over 400,000 subscribers have signed up for MLB.com’s premier live game products, MLB.TV and Gameday Audio, through April 26, a 45.7 percent increase of sales over the comparable time period in 2008.
  • MLB.com has totaled 2.2 billion page views, an increase of 73 percent over the 1.3 billion page views accumulated over the first three weeks of the 2008 season.
  • MLB.com has averaged 9.4 million visitors per day, representing an increase of 30 percent from the comparable daily average over last year’s first three weeks.
  • The MLB.com network of mobile sites recorded 31.1 million page views on April 25, 2009, setting a new record for a single day. It marks the seventh day this year that it has surpassed the 20 million page view mark, including the previous record of 26.2 million established on April 25, 2009.
  • MLB.com's mobile sites have totaled 381.7 million page views across all internet-enabled devices, a 254 percent increase from the 2008 comparable time period.
  • MLB.com has delivered more than 4.1 million video streams to mobile devices over the first three weeks, including real-time highlights to team alert subscribers.  Compared to 2008, team alert subscribers are up 35.5 percent.
  • Fans have downloaded more than 1.1 million MLB.com and Club icons to their BlackBerry smartphones for easy one-click access to the MLB.com network of mobile sites.
  • MLB.com At Bat 2009, an application built exclusively for iPhone and iPod touch, remains the top-selling sports application in the Apple app store. It also has retained its ranking among the top 20 overall paid applications nearly a month after becoming available.

Source: MLB.com


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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