Written by Maury Brown
Friday, 24 April 2009 11:50
It was announced yesterday that Ford has become the New York Yankees official Truck and Sports Utility Vehicle. The announcement was by the Tri-State Ford Dealers, expands Ford’s relationship with the Yankees and gives the company new ways to reach fans at Yankee Stadium.
Financial terms were not released. “The New York Yankees and Ford are an integral part of American heritage,” said Mark Paladino, Chairman of Tri-State Ford Dealer Association. “The New York Yankees are one of the most successful franchises in the history of sports. As the Official Truck and SUV of the New York Yankees, we are building on that legacy of success through an all-encompassing sponsorship at Yankee Stadium.”
When the Yankees opened its regular season at home on April 16, 2009, Yankee Stadium included Ford fixed and rotating signage and the designation as the Official Truck of the New York Yankees. Details of the sponsorship include:
- Fixed, Static Left Field Billboard Advertisement
- Home Plate Rotating Signage
- HD Scoreboard Commercial Advertisement
- Terrace Level LED Board Advertisements
- Concourse Diorama Signs
- Plaza Vehicle Displays
- Promotional Day with Home Plate Recognition Ceremony
- Promotional Day Exposure in the Yankees Magazine and Yankees Yearbook
- Consumer Sweepstakes and Sponsor Branding Programs
Source: Tri-State Ford Dealers
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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