allopurinol available in india low cost overnight phenergan metoclopramide how long to get out of system aricept mg tablet is generic topamax as effective buy generic myambutol online cipla pharma indore coupon for cialis 10mg what is chlamydia uk es legal usar cytotec viagra over the counter uk 2010 canadian pyridium over the counter dosage us pharmacy online finax how to import viagra sublingual can you really buy antibiotics online can you still get gout taking allopurinol ampicillin without a script can you take zenegra daily where can i get digoxin without a prescription how to purchase suhagra strong acne medication besides accutane how to get off celexa safely book review buy carafate on line what does confido do best place to buy rhinocort benicar online in usa extendaquin canada online no prescription prilosec uk over counter suprax online ordering venda alli internet compare prescription proscar without insurance ventolin buy uk best foundation for dry mature skin 2012 national shortage of levaquin buy malegra fxt patch admiral insurance morning after pill cost asda amazon.co.uk propecia tablets rocaltrol for sale prednisone without prescription, canada risperdal generic drug doxycycline dosage for anti malaria cardura to buy in australia beipackzettel atacand 16 mg tabletten free coupon for viagra jelly how to get hard without pills where can i order bupron sr levitra professional usa sale buy genuine colospa uk can i take two claritin pills imitrex rx where to purchase bystolic spironolactone hirsutism reviews tomoxetin no script minomycin tablets from buy over the counter erythromycin gel mexican pharmacy no prescription minocycline best drugstore foundation 2012 for oily skin buy amantadine discount original oxytrol online lantus side effects joint pain can you buy clonidine catapres online delivery aceon online allie finkle rules for girls books in order meg cabot can you buy valtrex over the counter in the uk pharmacy can you order zovirax flagyl for cats generic from effexor xr propranolol hydrochloride tablets uses cialis 20 mg price canada what does ginseng look like in the woods vpxl noprescrition needed usa online pharmacy forzest sale prescription cialis brand colchicine for sale acheter asacol pas cher generic for allegra d 24 generic drug name lipitor pletal canada head office dosage of doxycycline for dogs plavix generic us release date capoten pharmacy blood pressure baclofen 100mg cheep lexapro 10 mg best price flagyl er discount buy betoptic online no prescription us canada fluoxetine tablets online online viagra fast delivery cipro lasix drug interactions frequent side effects of compazine how long does it take flovent inhaler to work zovirax over counter medication diflucan pills rayh health care pvt ltd contact cordarone from europe lisinopril australia pharmacy best place buy elocon pct atarax on line in the india pletal tablets for sale discount canadian pharmacy methotrexate levitra coupons 20 mg is famvir available over the counter cytoxan tablets on line to buy buy cheap advair diskus generic online legal to buy risperdal trileptal lawsuit tetracycline online usa no prescription tricor without a prescription from canada rabeprazole sodium uk cheap atacand plus prescriptions cheap ceftin online order buy viagra usa online cheap plavix clopidogrel buy nitroglycerin 40 buy atacand without a script purchase risperdal online no prescription inderal la for migraines side effects of zofran in toddlers how many celexa to get high what drug category is tamoxifen acheter femara pas cher prevacid purchase in canada no prescription zixen trimix gmt lariam prix en pharmacie en france wockhardt usa lisinopril generic methotrexate india zoloft cost australia cheapest altace in the uk furosemide max daily dose lasix pills online in the australia buy pilex online at canada pharmacy cheap finax no prescription risperdal quicklet cmi pyridium in usa buy dulcolax in ireland cheap atorlip-20 buy online gia thuoc ciprobay 500mg order lopressor medication by mail best non prescription back pain medicine doxycycline dosage for acne rosacea seroflo ordering online pharmacy where to buy coumadin drugs online colchicine next day robaxin canada best drugs for genital herpes cheap amantadine buy imitrex online pharmacy uk cozaar dosage administration pharmacies ampicillin online doxycycline tab 100mg for dogs nitroglycerin ointment cost buying cialis sublingual from canada no prescription cephalexin birth control online india metformin mexico doxycycline from canadian pharmacy arimidex tablets side effects side effects of children;s motrin flagyl pills used liquid zerit review is there a drug comparative to torsemide robaxin phone orders viagra plus tablets on line to buy where can i get cialis in canada elocon to buy in england how to order himplasia online minomycin over the counter where to buy fucidin cream buy renagel with no rx mista" viagraa netista" is spironolactone a controlled substance where to buy trental buy eulexin visa to buy ashwagandha cialis soft order by phone law and order svu liv buy dostinex in singapore ou acheter ginseng a montreal buying effexor xr without a prescription best generic valtrex review fastest trandate uk delivery lady era shopping cost of tulasi cheapest lipitor to buy prednisolone from plasma nizoral dandruff shampoo cvs order kamagra on line india can you buy myambutol buy alligator meat new orleans online himplasia for sale australia nymphomax buy online ireland legal to buy buspar best place buy propecia how to by wellbutrin sr online azithromycin side effects fatigue buy generic elocon order mentat tablets can i get stromectol generic carafate buy canada there generic tegretol buy aldactone paypal buy levitra super active online from usa ciprofloxacina prospect pret an aspirin a day i pill colospa website lipitor drugstore comprar aspirin portugal what is protonix dr used for can you get high from metoclopramide meclizine direct pharmacy dostinex tablets 40mg genuine kamagra oral jelly common side effects of atenolol canadian pharmacy sumycin pharmacy mexico finax can you take depakote to get high how to get levlen in australia fucidin uk sale zyprexa generic reviews buy phenergan online in usa generic zyprexa available what kind of medicine is pyridium where coumadin initial therapeutic estrace side effects rash what is testosterone replacement therapy generic for lopressor fast motrin deleviery tenormin prescriptions family guy canadian high school get flagyl without a prescription generic name for plavix authentic viagra on line triamcinolone acetonide cream usp 0.5 side effects best sex enhancement drugs in india mexico pharmacies online that sell viagra toradol over counter buy zyrtec 15mg online can i make zocor indocin sold over counter where is imitrex made buy kamagra gold greece eldepryl online store lexapro buy on line viagra purchase online in india bentyl ordering kamagra jelly 100mg betapace tablets from buy digoxin suppliers overseas buy serm pct online buy cipro mexican pharmacies buy levlen 21 where to inject depo provera shot buy robaxin best price for voltaren gel indinavir over counter online lasuna india uk version of eulexin purchase buspar in australia where to buy viagra in united states fda generic wellbutrin xl does kamagra jelly work for women ginseng online overnight +ordering cialis online accutane before and after photo buy diamox overseas is purinethol legal in uk buy viagra blue pill finast on line zovirax suppliers overseas no prescription online pharmacy reviews dapoxetine cost comparison cholestoplex pharmacies in generic oxytrol safe priligy generic dapoxetine levlen uk boots zyrtec gel capsules topamax 100mg lisinopril oral tablet 10 mg toradol online forum alli reviews side effects effective what is skelaxin prescribed for chances of having twins on 100mg of clomid lyme disease amoxicillin vs. doxycycline reviews on aciclovir comprar medrol online zyrtec woldwide shipping fertomid price india coumadin medicine children decadron tablets supplied prednisone overnight no prescription buy cheap order actos without methotrexate side effects cancer pariet pharmacy online zyvox medication side effects identify counterfeit cialis free or low cost benzac free coupon for flagyl er remeron recommended dosage nike air max 1 cheap is there a drug comparative to levitra super active can u get high on mobic 7.5 much does viagra cost canada quailty generics order acivir pills overnight rx what is furosemide 20 mg used for prednisone 5mg dose pack dosing buy nexium without presciption trimix analyser cheap doxycycline 100 mg capsule yagara review how long does florinef take to work affordable abortion pill reviews generic topamax weight gain what is dostinex pills used for cardace altace tritace generic ramipril compazine without rx provera on line for sale no script lotrisone overnight online pariet with prescription canadian trazodone tablet india aciphex glucotrol xl from india buy orlistat xenical alli my alli coupons free printable alli coupons arava order by phone fucidin h cream 30g directions cheap genuine yagara online cialis nz cheap how to import singulair where to buy allegra d over the counter allergy paxil cr prices medrol lawsuit canada praziquantel bilharzia dosage mupirocin bactroban uses antivert tablets purchase on line remeron now cheap cialis next day delivery pyridium legal us 150 mg clomid success rate kann viagra ohne rezept apotheke kaufen buy zerit online usa combivent online usa no prescription metformin online purchase online finpecia purchase can you buy cheap zestril buy dramamine in singapore buy premarin paypal where do i buy dilantin health canada micronase fastest mentax uk delivery buy cialis canadian no prescription rogaine 2 lanoxin shipping overseas getting zofran in australia lexus rx 350 canada dilantin discount medications order alligator gar approved eurax needed order how to buy antidepressants online generic for micardis renagel reviews for men current price dostinex elimite buy uk uk version of cialis soft fucidin h ointment uses ou acheter misoprostol cytotec atarax medication anxiety order atarax online no presctiption home chlamydia test avodart generic for aristocort generic name yasmin coupons voveran sr suppositories buy best online pharmacy without rx strattera medication for add depo provera price wellbutrin xl for adhd reviews is soma better than robaxin metoclopramide 5 mg what is it for side effects of trazodone 100 mg buy amaryl pills in the uk prednisolone dose croup dapoxetine pharmacy coupons mobic women buy safe buy danazol online what is bupron sr bupron sr max dose estrofem can your buy cialis jelly in ireland tadalafil ciproxin tablets used malegra fxt in canada can order l-tryptophan canada aciclovir without rx lithium pills high cheap abana order view topic tadacip 20 wiki mentax on line no script cialis and arginine and viagra 18 gbp to eur can you get addicted to trazodone buy advair diskus inhaler fluticasone what class of drugs is singulair dramamine now co uk mebendazole order online slimming tablets available boots get styplon toronto can you order fertomid comprar synthroid portugal late ovulation on clomid 150mg levaquin women buy ordering buy amantadine free consult accutane side effects for women can you buy furosemide pharmacy order lasix skelaxin online no prescription singulair over the counter date prazosin over counter good viagra tablets in india canada pharmacy exam for indian pharmacist can you get baclofen nexium 40 mg prices coming off cipralex side effects depakote ordering no prescription order strattera rx my motilium coupons testosterone therapy side effects hair loss can i get clozaril prednisone 10mg tablets indian generics online olanzapine online pharmacy no prescription needed uk buy tinidazole tablets buy brand advair diskus without rx comprar cialis espan~a contrareembolso zoloft online usa no prescription exelon sublingual dosage beat way to order prandin original crestor online buy pravachol canada requip for men in usa buy elocon tablets india cheap kamagra supplier reviews sildenafil where is the posterior parietal lobe florinef to buy sominex no prescription compare prices us based overnight viagra western drug mestinon buy generic celexa online metoclopramide prescription overnight shipping generic tofranil for sale on line buy indocin hong kong buy revia patch citalopram overdose long term effects online sale of arimidex tegretol shopping order generic tegretol buy bactroban cheap atorvastatin dose range cytoxan without a script what does prometrium do in pregnancy cialis prescription canada actonel tablets from buy what kind of medication is atacand trental retard draje 400 mg 20 dr back clinics of canada reviews atorlip-20 spain buy inderal no prescription atorlip-10 shop net ingredients in viagra pro indian albendazole light blue oval pill watson 540 duetact prix en pharmacie en france how to purchase prednisone online finasteride 1mg price myambutol without a prescription levoxyl 50 mcg ingredients furosemide buy online india amaryl canada lanoxin prices himplasia from usa buy estrace no prescription fast delivery maximum recommended dosage of cialis buy didronel next day chloramphenicol online usa no prescription side effects of tamoxifen in men valtrex retailer discount canadian pharmacy sarafem is zebeta a prescription drug viagra cialis levitra cost comparison how to take care of a calandiva plant fastest gasex uk delivery generic lotrisone switzerland diabecon online in usa nolvadex for sale order lasix 120 mg coumadin alcohol dangers increasing returns to scale definition ordering viagra sublingual on line flovent cost without insurance bactrim ds dosage for uti nolvadex mg price alli by mail via send buy brand luvox where can i buy minoxidil hair lotion alli out of stock uk buy genuine seroquel uk clomid brand versus generic discount lexapro of canada buy nitroglycerin online from usa bayer healthcare 2011 revenue how much is fucidin tablets comprar viagra em portugal difference prednisone prednisolone buy drugs online using tor original abilify online american school aravaca madrid ethionamide online legally mometasone cream side effects metronidazole flagyl otc buy fml forte greece erection pills available in india abilify on the internet buy famvir without a script para que sirve el glucofage de 850 mg what are some over the counter pills to help get pregnant aciclovir tablets 400mg cold sores hydrea dosage too high how to take minipress adapalene differin side effects risperdal side effects generic benzac in usa indocin to buy in england silagra discounted non prescription bupron sr cheap rumalaya gel buy online buy coreg visa buy cardizem 200 buy bactroban cream uk can hoodia get you high fertility drugs nhs online pharmacy moduretic methotrexate sodium 2.5 mg tablet acheter cardura hyzaar plus purchase tinidazole cheap pharmacy trichomoniasis order cheap viagra online uk overnight carafate for dogs liquid rimonabant prec,o 2012 long term side effects of emsam can you get aleve retin-a ge drug class sinemet without prescription canada cheap generic finasteride 5mg online sale of viagra sublingual buy generic epivir-hbv online hoodia liquid extract reviews suhagra 500 where to buy ponstel drugs online indian generics online serpina penegra prices in india shatavari indian asparagus order erexin-v cheap xenical comprar por internet prometrium 200 mg. discount blopress canada companies only generic skelaxin no prescription buy canada no prescription for torsemide overnight pharmacy lasix cod buy minocin online dosage of triamterene nizagara reviews and dosage buy generic motilium tricor delivery uk what is aricept medication voltaren over the counter in uk pills that say m365 buy flagyl er from india best time take 36 hour cialis over the counter benemid actoplus met online in usa suppliers of calcium carbonate in us retino ac 0.025 uses buy gyne-lotrimin paypal no prescription online pharmacy review all types roxithromycin pills keftab for sale philippines what dosage of prednisone causes side effects diclofenac composition what is the prescription drug requip sinequan medicine children list of tesco stores selling rosuvastatin best price for real albendazole canadian alliance of physiotherapy regulators capra cheap abilify 5mg drug is medicine from canada legal tesco pharmacy ventolin brand name estrace online toradol tablets headaches indocin generic cheap costs omeprazole over the counter uk prazosin italiano buy maxalt from canada cheap generic finast buy retin-a ge online overnight viagra deaths blindness buy albendazole new zealand online aristocort echeck levaquin uses women is there a drug comparative to glycomet the drugstore club montreal how to take malegra fxt cost comparison generic plendil online florida dutas getting moduretic in australia where kamagra floxin where can i buy it can you get brahmi is citalopram prescription only glimepiride amaryl generic cheapest cleocin gel to buy tetracycline buy online no prescription compazine 40 mg dose side effects long term use endep cheapest geriforte syrup what is singulair drugs buy avalide without a script planned parenthood order birth control online loratadine 10 mg vs benadryl what is calan sr used for doxocycline in canada over the counter fastest ventolin uk delivery avapro generic equivalent coumadin pharmacy atarax medication uk version of cialis buy combivent us med cab allopurinol what does a prednisolone tablet look like elimite from mexico libido edge testosterone cream men reviews
Home MLB News Organizational Reports The Biz of Baseball Organizational Report - The Boston Red Sox

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 532 guests online

Atom RSS

The Biz of Baseball Organizational Report - The Boston Red Sox PDF Print E-mail
User Rating: / 29
PoorBest 
Organizational Reports
Written by Devon Teeple   
Wednesday, 15 April 2009 11:30

Red Sox Org Report

In a continuation of The Biz of Baseball’s Organizational Reports, we are now featuring the franchise that has been one of the most successful in all of baseball: The Boston Red Sox.

After years of heartbreak, the Boston Red Sox are quite arguably the crown jewel of Major League Baseball, the epitome of the way a team can be run. Building through the draft, and a vision of excellence in the front office, the Red Sox Nation has been continuously growing in the past five years. Why have the Red Sox been able to sustain excellence while one set of teams continue to struggle despite brief success; Detroit Tigers, and others have put together a historic streak of losing; Pittsburgh Pirates.

A level of success was born when former Florida Marlins owner John Henry teamed up with Tom Werner and Larry Lucchino. They,  along with other investors, purchased the team from the Jean R. Yawkey trust, for $700 million in 2002. Since the merger, the Red Sox have four post-season appearances in the last five years and two World Series Championships; 2004 defeating the St. Louis Cardinals and in 2007 defeating the Colorado Rockies.

However, what specifically is it that the Red Sox do that set them apart from the rest of the teams. If you dissect the team, they do three things very well, Player Development, Office and Field Management and a strong fan base.

Select Read More to see details such as Opening Day player payroll, the impact of FSG, improvements to Fenway Park, and more

The Impact of Theo Epstein

In terms of player development, the head honcho these days is Theo Epstein. Epstein, who is a Yale graduate and earned a law degree from the University of San Diego got his start in baseball in 1992 as a summer media relations intern with the Baltimore Orioles. Two years later, he moved on to the Padres Organization where he spent three more years in Media Relations. Fast forward to 1998, he became the baseball operations assistant and in 2000, baseball operations director.

In 2002 Epstein became General Manager for the Red Sox, not to anyone’s surprise. "It will be clear to you over time that this is a gifted person with a real opportunity to have a profound impact on this franchise," Lucchino said. One of Epstein’s’ great gifts is his ability to sift through an immense number of details, details that include statistics, salaries, and any type of information that could help an organization determine if a certain player is worth a draft pick, a trade or a salary increase. “Epstein immerses himself in details. With the Padres, one of his tasks was to learn every team's depth chart of prospects from top to bottom. He would scout hundreds of games and put in countless hours of work. With the Red Sox, he encourages input. He'll get plenty from a group of experienced aides, including former GMs. He already has helped develop a plan to build the farm system, add players to the major-league roster and proceed aggressively — but, at times, cautiously if the price for a player is too high”

A profound impact, possibly a great understatement. His most productive deal brought Josh Beckett and Mike Lowell from the Florida Marlins. The Marlins received numerous prospects in the deal including Hanley Ramirez, star shortstop of the Florida Marlins. That was a deal done through a trade, but what about the Red Sox farm system. In recent years, they have produced players through their farm system that could be an all-star team. Jon Lester, Jacoby Ellsbury, Clay Buchholz, Jonathan Papelbon, who is now one of the game’s elite closers, “the Greek god of walks” Kevin Youklis, reigning American League MVP, Dustin Pedroia, and centerfielder Jacoby Ellsbury.

Are Theo Epstein and his staff extremely lucky when it comes to drafting their players and manager Terry Francona, is just in the right place at the right time? If it could only be so simple. Ellsbury and Jed Lowrie were first round picks in the 2005 draft and Justin Masterson was a second rounder in 2006. The Red Sox have developed a system where they can pinpoint the right players for their team, a system that can propel them through the minor leagues and be prepared when reaching the majors, with managers and coaches who have created an environment where any prospect can succeed. "We were confident that with time and resources committed to scouting and player development that we could improve the farm system," said Epstein. "I'm not sure that we would have what's being called the second best farm system five years into it."  According to Epstein the links in the chain are a vital cog of the machine, "Without any of those three links in the chain," said Epstein, "this wouldn't have happened."

The development team consists of Epstein and Senior Vice President/Assistant General Manager Jed Hoyer. They are in constant contact with the vice president of Player Personnel Ben Cherington, and Senior Vice President/International Scouting, Craig Shipley. The final piece to this whole puzzle was the hiring of sabermetric guru and quite possibly the most famous sports statistician, Bill James. James was brought on board by Henry in 2003. Since 1977, James has written more the two dozen books, which are specifically dedicated to baseball and statistics. His approach; sabermetrics , analyzes baseball data through scientific and mathematical formula to determine why a baseball team wins and loses.

2009 Opening Day Payroll  

The Red Sox started the season with player payroll on Opening Day ranked 4th in the league at $122,696,000, a decline of 8.05 percent from 2008’s Opening Day payroll of $133,440,037 (see player salaries for all 818 players on Opening Day payroll across the league). Below is a break down of salaries for each player on Opening Day:

  • J.D. Drew - $14,000,000
  • David Ortiz - $13,000,000
  • Mike Lowell - $12,500,000
  • Josh Beckett - $11,166,667
  • dl-Julio Lugo - $9,250,000
  • Daisuke Matsuzaka - $8,333,333
  • Jason Bay - $7,750,000
  • Jonathan Papelbon - $6,250,000
  • Kevin Youkilis - $6,250,000
  • dl-John Smoltz - $5,500,000
  • Brad Penny - $5,000,000
  • Jason Varitek - $5,000,000
  • Tim Wakefield - $4,000,000
  • Takashi Saito - $2,500,000
  • Hideki Okajima - $1,750,000
  • Dustin Pedroia - $1,750,000
  • dl-Mark Kotsay - $1,500,000
  • Javier Lopez - $1,350,000
  • Jon Lester - $1,000,000
  • Nick Green - $550,000
  • Rocco Baldelli - $500,000
  • Manny Delcarmen - $476,000
  • Jacoby Ellsbury - $449,500
  • Ramon Ramirez - $441,000
  • Justin Masterson - $415,500
  • Jed Lowrie - $414,000
  • Chris Carter - $400,000
  • dl-Miguel Gonzalez - $400,000
  • George Kottaras - $400,000
  • dl-John Van Every - $400,000

Total - $122,696,000

Avg. - $4,089,867

New England Sports Ventures

We can see the Red Sox can develop players, but where is the revenue stream, how are the Red Sox able to sign a Jason Bay, to let go of a Manny Ramirez, and be confident that they can develop a superstar or sign one. That question is based solely on their sponsors and the owners of the team. As mentioned previously, when the Red Sox merged in 2002, their access to additional funds vastly improved. The team is owned by New England Sports Ventures (NESV), has opened the Red Sox to areas beyond the New England area. NESV is the parent company of the Boston Red Sox. This Limited Liability company also owns Fenway Park, Fenway Sports Group (FSG) (which owns 50% of NASCAR’s Roush Fenway Racing) and 80% of the New England Sports Network (NESN). What Henry and Werner have done with NASCAR is expanded the visibility of the Red Sox, to the rest of the world. Baseball and NASCAR are beginning a cross-brand sports conglomerate that can propel the Red Sox into the same stratosphere as the New York teams.

According to Mike Dee, Chief Operating Officer of the Boston Red Sox, baseball will always be the core priority of the business, but baseball has been around for a very long time and new and compelling ideas are hard to come by, but with the new businesses, he is involved with, new opportunities are plentiful. "Baseball's always going to be our core business, but it's a mature business. It's going to be harder to squeeze more juice from the orange," said Dee, who has a dual role as the Red Sox chief operating officer and the president of Fenway Sports Group. "I tell people, 'I spend 80 percent of my time with the Red Sox, and the other 80 percent of my time with the Fenway Sports Group."  

According the Forbes, The Red Sox value has nearly doubled since Lucchino and his team arrived on the scene in 2002. The value then was $426 million, in 2008; the value was approximately $816 million (see historical Forbes franchise valuations). Sounds great but when a team is valued this high, a luxury tax kicks in. When the limit has been breached, it breaks down to about 40 cents on the dollar, which is given to teams that cannot compete. To replenish its funds the organization had to look outside of the sport. "With revenue sharing, we were looking at trying to draw revenue from other areas that are untaxed. We really had to leave the sport of baseball to do that," Henry said this summer after unveiling a baseball-themed NASCAR entry at Fenway Park. "We've sold out about everything we can sell here. But we have tremendously creative people looking for additional challenges." What makes this a tremendous opportunity is the fact that Fenway Sports Group does not have to spend countless hours on marketing and trying to brand itself. The “Red Sox” is the calling card. It is the best promotion you could ask for. "It's a door-opener," said Sam Kennedy, who like Dee has a role with both the Red Sox and FSG. "Just because you represent the Red Sox doesn't mean someone's going to buy a BostonCollege sponsorship. And just because your office is in Fenway Park doesn't mean somebody's going to buy a Devil Rays sponsorship."

During the past three years, NESV has inked some very impressive marketing deals; Bank of America and CVS, and has signed supermarket chain Shaw's as Red Sox Radio's first naming-rights sponsor. Their major corporate sponsors are, Bank of America, Anheuser-Busch, W.B. Mason, EMC, Coca-Cola and Ford Motor.

Marketing can only go so far. When it comes down to it, the Red Sox product is what brings the fans to the field and their fans have taken on a life of its own. The Yankees may have the Evil Empire, but the Red Sox have “Red Sox Nation”. In 2004 the Red Sox officially began offering membership to the nation, for a price, fans received a membership card with the words "Official Red Sox Nation Citizen" and access to additional Red Sox merchandise offers and newsletters. More recently, there are four levels of membership; Fan Pack $14.95, Hat Pack $29.95, Ultimate Fan Pack $119.95 and the Monster Pack for $299.99. The benefits of the Monster pack are as follows;

  • Easy online entry for the 2009 Red Sox Nation Jets to Spring Training Sweepstakes.
  • Early ballpark entrance via Gate C to watch Red Sox Batting Practice from atop the Green Monster (with valid game ticket) - NEW FOR 2009
  • Personalized photograph of Fenway Park scoreboard - NEW FOR 2009
  • Eligibility for ticket upgrades and prizes - NEW FOR 2009
  • Eligibility for Red Sox Nation Season Tickets - NEW FOR 2009
  • Eligibility for regular ticket giveaways for dugout, EMC Club and GREEN MONSTER SEATS™ - NEW FOR 2009
  • Receive 10% off when you book a Wally appearance - NEW FOR 2009
  • Commemorative Citizenship Card
  • Red Sox Nation decal
  • Complimentary 2009 MLB.com(R) Gameday Audio subscription
  • 10% discount at the Red Sox Team Store
  • Special redsox.com Shop offers throughout the season
  • Exclusive entry to Fenway Park via Gate C on game days (with valid game ticket)
  • Red Sox baseball hat - a $25 value (Hat Pack, Ultimate Fan Pack and Monster Pack only)
  • Fenway Park tour for two (Ultimate Fan Pack and Monster Pack only)
  • Two Outfield Grandstand tickets (Ultimate Fan Pack only)
  • Chance to purchase two Green Monster tickets (Monster Pack only)
  • Fenway Park Authenticated Brick (Monster Pack only)

Fenway Park Renovations

One of the biggest changes that took place when Henry, Werner, and Lucchino purchased the Red Sox was to focus on the renovation of Fenway Park. After eight years, Fenway Park has undergone a series of annual improvements since the Henry-Werner Group purchased the team in 2002.  Most visible among them are the addition of the Green Monster Seats in 2003, the Right Field Roof Seats in 2004, the EMC Club and State Street Pavilion in 2006, the Jordan’s Third Base Deck in 2007, and an expansion of the State Street

Pavilion seating with the addition of more than 800 new seats and the unveiling of the new Coca-Cola Corner in 2008.  Another new addition in 2008 was ‘The Bleacher Bar,’ a restaurant located under the center field bleachers that gives patrons a view of centerfield from a special two-way glass paneled retractable door, which remains open year-round.

This past year, the debut of the expanded Right Field Roof Box area signifies the completion of improvements and repairs in the upper sections of Fenway Park, including foundation reinforcements and the use of steel and precast construction, which is consistent with the standards of the new construction projects of the past seven years.

Other repairs include a large portion of the lower seating bowl, between Sections 14 and 28, was repaired and waterproofed during the off-season. Originally constructed in 1912, this is the oldest part of Fenway Park and this project was undertaken to successfully prolong the life of the ballpark.

The 383 Right Field Roof Box seats that previously existed have been replaced by 574 new seats, and 100 dedicated standing room spaces with drink rails have been added. 

Conclusions

Whatever happens this season the Red Sox are now among the upper echelon of sport franchises, with the likes of Yankees, Mets, Knicks, Celtics. The Red Sox, for years were used to bitter defeats and game ending homeruns from the likes of Dent and Boone, now it is their turn to take the lead not only in the game they have most recently dominated, but also in the sports industry as a whole.

Maury Brown contributed to this article

 


Devon Teeple is a staff member of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is a former professional baseball player with the River City Rascals & Gateway Grizzlies. Devon is a former student within Sports Management Worldwide's Baseball General Manager Class.
 
Devon is the founder of The GM's Perspective, is a intern with The Football Outsiders and contributor with the Plymouth River Eels. Currently, Devon is a Branch Manager at a financial institution in Southern Ontario Canada. He can be reached at\n \n This e-mail address is being protected from spambots. You need JavaScript enabled to view it
 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?