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Audi Becomes Official Luxury Vehicle of the Yankees PDF Print E-mail
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Sponsorships, Promotions
Written by Maury Brown   
Monday, 23 March 2009 10:42



Audi today announced that the brand is now the official luxury vehicle of the New York Yankees. The new relationship also includes the naming of the Audi Yankees Club, an exclusive viewing location and membership restaurant, located on the H&R Block Suite Level in left field. The sponsorship begins with the opening of Yankee Stadium and extends through the 2011 season.

Financial terms were not released.

The Audi Yankees Club will be a branded space with the Audi logo displayed on the glass entrance doors and on a glass partition at the entrance. The Club will provide guests a luxurious location to view the game in true Audi style.

“As our brand continues to grow nationally, and in New York especially, a relationship with the Yankees makes perfect sense,” said Scott Keogh, chief marketing officer, Audi of America. “Opening up the Audi Yankees Club was a great opportunity to get Audi front and center with one of America’s greatest franchises and to give Audi fans a terrific place to enjoy the games.”

“We are very excited about our new partnership with Audi,“ said Michael J. Tusiani, Yankees Senior Vice President of Corporate Sales & Sponsorships. “For the first time in the category, this fully-integrated relationship includes a premium entitlement area, signage, hospitality and marketplace activation rights.”

Additionally, the Audi logo will be prominently located on the exterior facade of the H&R Block Suite Level and the Audi brand will be featured on napkins, brochures and televisions within the space.

The deal will also see elements including in-stadium branding opportunities and select Audi vehicle display dates on the Babe Ruth Plaza at Yankee Stadium.

Source: Audi of America

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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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