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UPDATE: It is about the money, stupid follows up on this story noting that prices on the secondary market through StubHub are exceptionally high, as well. Attending games during the inaugural season at the new Yankee Stadium will be decidedly elitist as the club today released single game prices for tickets that go on sale Tuesday. Seats in the first row behind home plate will come in at a staggering $2,625, a record price by a considerable margin for MLB, and some of the highest in the history of professional sports. The steep prices seem to fly in the face of other pricing across sports given the current economic recession. But, it is not just the seats behind home plate that push the envelop for prices. The Legends section (see the dark blue which runs from section 11-29), which includes 122 seats that ring from nearly foul pole to foul pole, run from the $2,625 to $525. Excluding the Delta Sky360° and Jim Beam Suites that sit directly behind home (see the dark green and purple in the graphic), the average ticket price will be over $160. With the suites included, the average price for single game tickets is over $237. Other seating breaks down as follows: - Field level: $95, $150, $275, $300, $350 and $375.
- Main level: $60, $80, $95, $150
- Terrace: $50, $75, $85
- Grandstand: $23, $30
- Bleachers: $14, $23
The special suites that are available outside of the series of 67 club, party, and luxury suites, will run $375-$800 for the Delta Sky360° section, and $120-$150 for the Jim Beam Suites. Single game tickets are running approx. $25 more per game than those that purchase season tickets (see a complete breakdown of new Yankee Stadium season ticket pricing). Bleacher seats are $12 for full-season, 41-game, and 20-game packages, while Grandstands run $20-$25 for the same. Source: New York Yankees
 Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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...the a*sumption that they will be able to sell it later to "a bigger fool"; in other words, buying something not because you believe that it is worth the price, but rather because you believe that you will be able to sell it to someone else for an even better price.