MLB.com and ESPN have partnered to bring fans
MLB.TV Premium and ESPN Insider together as
MLB Advanced Media continues to stretch its partnerships and vertical growth.
On the same day that they announced that MLB.com and the NHL had partnered to provided MLB.TV and the NHL’s GameCenter LIVE together, MLB.com and ESPN Digital Media announced Monday that they have partnered to bring MLB.TV Premium and ESPN Insider’s together. Financial terms were not released.
Beginning Tuesday, February 17, fans can purchase both of the services together for a single, discounted price.
For an annual membership fee of $129.95, fans receive:
- MLB.TV Premium: Unlimited access to live and on-demand streams of every regular season game, 100 select Spring Training games and the first two rounds of the World Baseball Classic from MLB.com in 2009 (blackout and other restrictions apply). Among the features coming to MLB.TV Premium in 2009 are: proprietary speed detection allowing an online “hi-definition quality picture” on any screen; live game DVR functionality; live game picture-in-picture capabilities; multi-game viewing options; home and away feeds for every available game; live game radio option; and real-time player tracker alerts for live at-bat look-ins.
- ESPN Insider: ESPN Insider delivers predictive analytical content including exclusive professional level scouting information and draft coverage from ESPN Scouts Inc., Buster Olney’s award-winning blog, and the latest buzz on athletes and teams in Rumor Central. In addition, Insider features exclusive video (including on-demand episodes of Baseball Tonight, Pardon The Interruption, Around the Horn and more), access to ESPN The Magazine through a regularly-updated digital edition, Insider-only chats with athletes and celebrities, special access to ESPN Radio and first-look offerings from ESPN.“This represents a unique opportunity to further our long-standing and successful partnership with ESPN by providing consumers a single subscription to the best and most dynamic baseball content available on the web,” said Bob Bowman, president & chief executive officer, MLB.com.
“There are no two more valuable premium content services online for fans than MLB.TV Premium and ESPN Insider,” said John Kosner, senior vice president & general manager, ESPN Digital Media. “We have a history of successful collaborations with MLB.com, and we’re excited to be working closely to create outstanding value for baseball fans.”
Per the agreement, ESPN and MLB.com will cross-promote the new premium subscription package on their digital media properties, including links to their sites and to the subscription homepage, contextual placements throughout the sites (including MLB club pages), ESPN The Magazine and more.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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