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MLB Network Reportedly Coming to Canada as "Baseball TV" Print
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Written by Maury Brown   
Thursday, 08 January 2009 18:30

 MLB Network

MLB Network currently isn't being aired in
Canada, but could be shortly under the
name Baseball TV

As reported just prior to the MLB Network launch on Jan. 1, and confirmed through our interview with Tony Petitti, the president and CEO of MLB Network, the new 24/7/365 channel dedicated to all things baseball is not currently being distributed in Canada and other international markets.

That may be changing.

The Globe and Mail is reporting that Rogers Cable is looking to carry the channel, but with a slight twist: Canadian-added content. Rogers Communications owns the Toronto Blue Jays. As reported by the Globe and Mail:

Rogers would take programming from MLB Network, add Canadian content, and make the channel, titled Baseball TV, available to distributors.

Rogers Cable would carry it. And so, probably, would other companies. A spokesperson for Bell TV said the satellite company would "look at it very seriously."

The question for MLB fans in Canada is, how soon will the channel be available? "Nothing has stalled," a Rogers spokesperson said somewhat optimistically.

The report mentions that if Rogers were to come to an agreement, they would become a majority owner of Baseball TV. Reached for comment regarding the Rogers deal, MLB Network spokesman Matt Bourne said, “We have had discussions with Rogers about bringing MLB Network to Canada , but at this point, nothing is imminent.” MLB Network declined to discuss details of the negotiations.

Currently, DirecTV, and the cable consortium of iNDemand, which includes Time Warner Cable, Comcast, and Cox Communications, have a minority ownership stake in MLB Network.

(Thanks to BSN staff member, Pete Toms)

Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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