Sling Media's player for iPhone will continue the
company's push to get your home TV "place shifted"
anywhere, thus getting around some broadcast
In what is sure to raise the eyebrows of sports leagues, including MLB, EchoStar’s (NASDAQ: SATS) Sling Media, Inc, is demonstrating a version of SlingPlayer Mobile for iPhone being developed for the iTunes store at this year’s Macworld. Sling Media will deliver a version of SlingPlayer Mobile for iPhone to Apple for certification in Q1.
Sling Media introduced the mobile player for Blackberry in December.
Sling Media is also unveiling a prototype of the new SlingPlayer for Mac HD which allows Slingbox PRO-HD users to stream HD content to their Mac desktop or laptop computer. The new SlingPlayer for Mac HD is a web-based version of the SlingPlayer software that will be accessible from Sling.com, Sling Media’s recently launched video entertainment web site. Sling Media can be found in two locations at this year’s Macworld: The Mac Developer Pavilion- South Hall, #1438 (next to Apple) and the Digital Media and Multimedia Pavilion: North Hall #3526-Q.
“SlingPlayer Mobile is ideally suited for the iPhone’s large touch screen display and I know iPhone users are eagerly anticipating the application’s availability,” said Blake Krikorian, co-founder and CEO of Sling Media. “Add to that HD streaming support for Slingbox PRO-HD customers and live TV support on our video entertainment site, Sling.com, and you can see Sling Media is committed to delivering great solutions for Mac users.”
SlingPlayer Mobile “place shifts” your television, including local channels, local sports teams, video on demand, pay per view, etc. Any program that you can watch at home, you can now watch via your iPhone using a standard network connection. In addition, SlingPlayer Mobile for iPhone users can also control their home digital video recorder (DVR) to watch recorded shows, pause, rewind, and fast forward live TV, or even queue new recordings while away from home.
With SlingMobile, as with other Sling Media devices, fans can get around blackout restrictions for sporting events, depending on where their home television is. For example, a Marincers fan living outside of their blackout territory could view games within the blacked out area if they have SlingMobile. Currently, MLB.com’s “At Bat” application for iPhone is only showing game highlights, which does not fall under the blackout restrictions. How It is possible that MLB and other sports leagues will react to the continuing emergence of device applications that get around blackout restrictions is an on-going question. Whether that plays itself out in the court system at some point has yet to be determined.
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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