Tomorrow, MLB Network will stream into approximately 50 million households, making it the largest cable channel launch in history.
To coincide with MLB Networkâ€™s launch, The Biz of Baseball will be publishing shortly an interview with Tony Petitti, the President and CEO of MLB Network.
(UPDATE: The interview with Tony Petitti is now online)
Petitti joined the MLB Network in April of this year after serving as the Executive V.P. and Executive Producer for CBS Sports, where he oversaw all daily operations, including production, personnel and editorial content. In January 2008, Petitti assumed responsibility for day-to-day operations of CSTV and was instrumental in its transformation to the CBS College Sports Network.
Topics include the process leading up to the channel launch, whether Bob Costas is being considered for the MLB Network, how Petitti is approaching programming direction as MLB Network competes with MLBâ€™s broadcast partners, what the new network is doing to approach advertisers during the recession, where negotiations are at on bringing MLB Network to Canada and other international markets, whether there will be fantasy baseball programming coming to the new network, and what the long-range forecast is for MLB Network.
Look for the interview to be published shortly on BizofBaseball.com
(see our catalog of interviews, including former commissioners Fay Vincent and Bowie Kuhn, owners Lewis Wolff and Jeff Moorad, general managers Billy Beane to Mark Shapiro, broadcasters Bob Costas to Charley Steiner, and many, many others)
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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