MasterCard, Inc. (NYSE: MA) and Anheuser-Busch InBev NV will not be renewing as major advertisers for the upcoming World Baseball Classic, another sign that the recession is influencing ad budgets. MasterCard was a global partner in 2006, while Anheuser-Busch was a partner in the U.S. and Puerto Rico. And, according to Bloomberg News, it’s possible that PepsiCo Inc. (NYSE: PEP) may back out, as well.
“Like anything else we are taking a look at all our sponsorships,” MasterCard spokesman Jon Schwartz said in an interview with Bloomberg. “It was one of those that didn’t make the cut.”
As further reported by Bloomberg:
Instead of Anheuser-Busch, the event will have five beer sponsors, with Asahi in Japan, Presidente in Latin America and three more to be named, said MLB spokesman Matt Bourne.
“We are very satisfied with our sponsorship in the beer category,” he said in an interview. “Our strategy from the start has been to focus on regional sales in certain categories.”
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
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