orlistat slimming pills side effects metformin dose range can you buy lioresal in ireland can i take levitra with high blood pressure medication glyset next day delivery health canada siberian ginseng mail order generic zyrtec generic moduretic in usa crestor canadian pharmacy norvasc 20mg tab do you need rx erexor erythromycin e s 400 mg tablets amoxil dose for strep 300 mg gabapentin (generic for neurontin) acai berry detox hollywood florida online generic mircette zoloft pharmacy prices letrozole vs nolvadex for gyno where can i buy cheap doxycycline cialis tadalafil cheapest online order phenamax canada voltaren pharmacy coupons bystolic dose for anxiety skelaxin without prescription generic decadron overnite shipping gnc erection enhancement differin purchase online wellbutrin sr drug in mexico pharmacy atorvastatin dosage morning what is pravachol the generic for malaria tablets and accutane cost of femara at walmart keflex suspension dosage where to buy revatio online uk buy cardura 200 buying snovitra super power using paypal lincocin australia pharmacy bactrim ds dosage for mrsa buy brand cialis 15mg online how does accutane work chemically cipro or levaquin for prostatitis buspar with no rx the sons of sol pharmacy house ep 1 eng sub doxycycline buy canada best place to buy silagra in india ordering low dose finpecia zoloft without prescription canada can you buy permethrin cream over the counter dapoxetine tablets on line to buy buy mexitil generic sale viagra soft tabs 100mg how long for procardia to take effect rosuvastatin vs atorvastatin vs simvastatin dipyridamole online price cost of zantac 150 generic penegra uk paypal do you need a prescription for viagra in ontario wellbutrin uk prescription synthroid reviews side effects cytotec no prescription needed reglan online pharmacy retin a cream acne boots retino-a cream 0,025 over the counter how much does maxalt cost seroquel without script ampicillin price india innopran xl coupons atorlip-20 cheap promethazine w/codeine vc over the counter disfuncion erectil causas tratamiento does diovan come in a generic form lloyds pharmacy hand held body composition monitor where to purchase evecare fda canada wiki what does zetia buy atacand 80 mg online sinemet lawsuit is it safe to buy pills from canada donde puedo comprar toprol xl order zyvox canada speman drug class para que se usa el orlistat levitra lowest price free coupon for emsam acai palm seeds for sale what is phentermine viagra ohne rezept apotheke kaufen colchicine online coupon code there generic grifulvin how to order generic viagra online zolpidem 10mg reviews altace overnight buy lozol indapamide phenergan noprescrition needed canada online pharmacy buyers of cipro canada buy avalide boots pharmacy keppra dosage children maximum lipitor pills sweat aspirin ordering online pharmacy proscar canada prescription viagra products tadapox over counter uk where to buy motrin online without rx generic form of lithium legal buy tofranil online canada albendazole salep lexapro generic costco birth control pills calan urispas tablets 200 mg what is the correct dosage of capoten geriforte syrup pill shortage zoloft 150 mg tablet discount pilex differin spain side effects of diclofenac sodium gr ec 50 mg generic blopress buy canada generic zetia buy canada what is ginette-35 made of remeron dose for insomnia buy cialis super active capsules levothroid discount medications zyloprim without insurance nitroglycerin pills effects atorlip-20 online usa chloromycetin uk next day delivery buy metformin paypal ordering low dose premarin thalidomide trust history no prescription revia sale gyne-lotrimin medication requip online shipping purchase triamterene without cheap prescription altace what is haldol drug zyloprim legal in england diclofenac on line no script best price for real penegra diclofenac sodium extended-release 100 mg florida panthers purim baclofen pump multiple sclerosis ginseng indiana dnr canadian glucotrol xl cheap approved diurex water pills uk order desyrel on line usa cost of wellbutrin xl in canada neurontin direct pharmacy comprar viagra farmacia side effects of claritin d non drowsy to buy anacin can buy viagra manila capoten on line no script tenormin how to buy exelon suppositories buy i pill cialis professional website long term side effects doxycycline hyclate compare prices diovan bupropion coupons lopressor iv dose us online pharmacy no prescription aspirin actos tablets diabetes calcitriol rocaltrol side effects cialis lowest price canada where can i get orlistat in leeds buy propranolol without a prescription from canadian pharmacy nymphomax drugstore.com kamagra online pharmacy uk synthroid online cheap to buy desyrel in uk inhousedrugstore.com female viagra order online zoloft in canada do i need a prescription for vasodilan brahmi gadi katha telugu movie online free where can i buy levothyroxine tablets mg order styplon online metoclopramide iv max dose blopress nebenwirkungen wikipedia can you buy requip online cheap colospa no prescription is generic rosuvastatin effective retail price of crestor calcium carbonate delivery relafen dosing information lopressor free shipping buy avalide online reviews buying brand viagra for dogs where to buy tetracycline acne viagra to buy zofran visa what is viagra jelly canadian pharmacy brand advair diskus by mail better than zaditor blood pressure medication side effects itching glycomet prix en pharmacie en france buy original cialis online where to toradol where purchase propecia dramamine tablets on line to buy generic pills for cafergot actoplus 15 500 purchasing dilantin online uk seroquel purchase in canada no prescription levaquin tablets zofran medicine price what is the retail cost of crestor safe online pharmacy reviews keflex cost without insurance tadalafil reviews trazodone online canada order effexor xr 37.5 mg cheap brand cialis buy mobiclip movies buy kamagra online celexa 10 mg anxiety prescription drug celebrex celecoxib nsaid abilify sublingual dosage birth control pills ortho tri cyclen lo what is the classification for glucophage where purchase lamisil tenormin cost canadian viagra sertraline bentyl medication uses dosage lopid shelf life citalopram pas cher italie clonidine no prrescription canadian online pharmacy for levaquin buy watson pain pills side effects of amoxil forte phenergan canadian medications without prescription indomethacin 50 mg gout where is rita ora from originally elavil with no rx prazosin brand positioning buy ranitidine quick order torsemide pill maxifort seeds in the uk side effects of diabecon what is orlistat tablets zofran roche precio argentina homes for sale by owner in allison park pa buy zyvox in india online cleocin gel lawsuit canada metformin hydrochloride tablets price best site to buy viagra forum generic drug for zyprexa where to get aygestin pct is there a shortage of cephalexin gerneric augmentin overnight can i order lady era no prescription in the usa pharmacy has best price doxazosin what is the correct dosage of diovan brand alli buy purchasing famvir online top 10 online plendil sites drugs similar to coversyl orlistat to buy online can you drink alcohol with azithromycin purchase tofranil pills risperdal phone orders viagra for women in india entocort discount voucher cipla generic products price list zetia without rx nizoral 1 shampoo amazon benicar comprare buy genuine robaxin uk avapro medication blood pressure brand pletal for sale where to get alliance pvp mounts shatavari churna price india dulcolax suppositories cheap ciprofloxacin hcl wikipedia reviews on cymbalta levothyroxine and weight loss supplements order effexor online without rx amoxil suspension shelf life trental tablets uses paxil lawsuit cafergot side effects chest pain purchase ventolin in canada buy phenergan tablets online nootropil by mail overnight without fedex accutane antivert 25 mg price amaryl generic for best place buy singulair nitroglycerin lawsuit what does promethazine 25 mg look like cephalexin no prescription compare prices benicar cheapest rate what does estrace do for infertility intrathecal baclofen pump for spasticity ortho cyclen generic names prednisone 20 mg oral tablet order alli dosage of phenergan for kids discount canadian pharmacy buspar orlistat 60 mg side effects tegretol generic for singulair online forum what does minocycline do to the body cost of phexin without insurance Purchase abilify 5mg prescription nootropil no prrescription cardizem billig kaufen order sildenafil citrate online food network canada live in italian contest buy micronase bulk diovan prices usa discount code for living deal buy online effexor xr generic over the counter olanzapine discount cleocin gel mg voltaren mg uk mail order generic hoodia where can i purchase zyloprim levitra plus tablets side effects compazine us cheap price overnight delivery where can i buy the abortion pill online what is adalat used for premarin sale can you buy tretinoin over the counter what does lithium react violently with femara tablets online order ditropan oxybutynin tablets buy novartis cafergot low cost overnight crestor generic zyrtec dogs buy oxytrol inhaler canada beconase aqueous nasal spray to buy kamagra oral jelly oder viagra zyvox for sale prescription fucidin cream generic name strattera copay coupons kamagra chewable paypal buy famvir astrailia generic viagra wiki buy genuine hydrochlorothiazide uk side effects of aldactone 50 mg list of common sulfa drugs can you buy nexium us online pharmacy no prescription fucidin billig precose online kaufen asthma treatment buy diamox us acetazolamide pharmacy dramamine on the internet lioresal and weight gain buy cefadroxil tablets usa buy lotensin with no rx neurontin delivery what is glyburide generic for non prescription asthma inhalers effexor xr canada head office how to take erythromycin for gastroparesis pyridium comprare western drug atorlip-20 topamax uk what is the generic drug for allegra d atarax 10mg price buy januvia lowest price flomax pharmacy mail order singulair 5 mg prices viagra suppliers in australia over counter medicine similar protonix doryx coupon activation comprar cholestoplex original en madrid glycomet online does walmart sell viagra over the counter lexapro generic dosage gabapentin 300 mg no prescription uk version of liv como comprar live gold side effects of bupropion hcl 150mg xl how strong is 100 mg viagra generic brands of accutane where to buy cheap generic actos betnovate discount voucher atacand plus and weight gain buy antibiotics online cheap epivir-hbv pills cheaper pill than yasmin buy minocin online in usa can you use fucidin cream on spots para que se usa el phenergan order lotensin from buying confido sildenafil citrate singulair tablets online pharmacy drugstore health concerns net ortho tri cyclen lo generic vs brand diltiazem order in the us prednisone 20 mg and alcohol consumption safe lamisil buy allegra over the counter dosage fexofenadine singulair online prescription lioresal delivery uk retin-a 0,05 next day como comprar torsemide rocaltrol to buy in england prescription drug assistance nexium is vytorin a generic drug buy generic pamelor online anafranil next day buy brand amoxil lowest price buying compazine using paypal best price lynoral aristocort low dose birth control cheapest generic cialis canada 1000 cool games for kids lov cost retin-a 0,05 buy motilium paypal accepted confido tablets review lukol online pharmacy uk list of tesco stores selling elimite voveran sr on the internet maxalt from usa trental 400 uses exercise induced asthma xeloda tablets purchase on line cafergot no prescription lowest price ralista what is tamoxifen used to treat where can i buy cipro xr hydrochlorothiazide with no perscription side effects of viagra yahoo answers brand name glucophage online buy liposafe online with no prescription zovirax cold sore cream pump flagyl discount price assert cloridrato de sertralina prec,o altace on line for sale no script omifin para que sirve minomycin for acne does it work zetia ordering no prescription ephedraxin pharmacies erexor pills tadapox drug store online buy sinequan generic dove comprare kamagra sicuro mail order generic maxalt bactrim reviews side effects can i buy viagra legally online generic kamagra soft uk paypal is buying accutane online safe sale erythromycin retino a cream uses buy cytotec online usa minocycline for men in usa where to buy acai lipo in canada buy viagra soft no prescription cuantas pastillas cytotec se deben tomar para abortar generic avodart usa pharmacy generic name for crestor what is fosamax tablets will accutane help acne scars blepharitis doxycycline dosage buy premarin pills online dilantin on line purchase all types neurontin pills suprax next day delivery buy remeron 100mg online rumalaya gel lawsuit canada ultra low dose levitra buy retin-a 0,05 no prescription apcalis sx daily use reviews buy optimmune canada will femara cause weight gain ditropan drugs for sale buy benzac 80 mg online side effects of femara used for infertility altace for sale australia who is canadian health minister mentat ds syrup phone orders where is protonix manufacturer trazodone by mail order is wellbutrin sr a prescription drug buy liv no prescription what is floxin otic solution used for free or low cost pravachol order coreg lowest price trusted online pharmacy for clomid voveran tablet dose levitra plus fort viagra generic lexapro canada pharmacy cialis dallas texas zithromax online shipping alli medicine price craigslist usa boston clomid birth control online canada how to get nitroglycerin runescape hoodia gordonii reviews side effects acheter pas cher brahmi cafergot over the counter keflex tablets uk seroflo bonus pills unisom on line for sale no script prograf 40mg dostinex for purchase without a prescription alli diet pills discount voucher price increase nootropil
Home All Articles Television Rights and MLB: Extra Innings, MLB Network Reshape the League

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 424 guests online

Atom RSS

Television Rights and MLB: Extra Innings, MLB Network Reshape the League PDF Print E-mail
User Rating: / 16
PoorBest 
Articles & Opinion
Written by Pete Toms   
Sunday, 07 December 2008 17:30

A Biz of Baseball Original ArticleThe 2008 World Series was the least viewed in history.  In October, SBJ reported that “Television ratings for Major League Baseball games were down almost across the board, as the national networks and most regional sports networks suffered significant declines during the regular season” 

 In spite of declining TV ratings, competition for MLB programming has probably never been more intense and the stakes potentially greater.  In July, Lee H. Berke,  president and CEO of LHB Sports, Entertainment & Media Inc. wrote;      

The reality is that an increasing number of media distributors and technologies are chasing after a relatively fixed quantity of brand-name sports properties that can drive and retain viewers, subscribers, sponsors and, of course, revenue. Programmers, cable operators, satellite distributors, the telcos, wireless providers — the media list keeps growing, but the list of key leagues, teams and events that fans follow remains relatively fixed. Insatiable fan demand for this content gives these entities the opportunity to control at least some of their own programming destiny.

On January 01, 2009 the MLB Network launches.  MLB is the last of the “big four” North American professional leagues to launch its’ own TV channel.  MLB Network will be the most successful launch ever for a cable channel, debuting in 50 million plus households.  Conversely, the NFL Network, despite being on air for five years, is available in only 42 million households.  Tim Brosnan, Executive Vice President, Business MLB,  accomplished what the NFL has not by offering the largest cable operators the MLB “out of market” package “Extra Innings” as well as a 1/6 stake in MLBN (DirecTV and iN Demand, a consortium of cable operators including Time Warner Entertainment-Advance/Newhouse Partnership, Comcast iN Demand Holdings Corp and Cox Communications Holdings Inc, each own a 16 percent stake of MLB Network, while MLB retains the remaining majority). While the NFL continues to battle cable over expanded carriage, MLBN will be available on the most widely distributed “basic” tiers from inception.  Mr. Brosnan was quoted in SBJ, "We knew that the Extra Innings package gave us enormous leverage.”  The same SBJ piece speculates that “ by 2015, revenue from cable subscriber fees and advertising is projected to soar beyond $210 million, with a net value easily exceeding $1 billion.” MLBN is expected to “…air weekly games on Thursday nights, when they won't face other national TV MLB games or many local TV games”, according to Michael Hiestand.  MLBN’s nightly studio shows is expected to be a direct competitor to ESPN’s “Baseball Tonight.”

Earlier this month MLB announced a deal with broadband and telecom provider Verizon.  The Biz of Baseball reported, “MLB Network will be available to all Verizon FiOS TV customers as part of the Essentials and Extreme HD packages on channel 86, when it debuts January 1, 2009.” […]  “In addition, Verizon and Major League Baseball have entered into a new multi-year agreement to provide the MLB Extra Innings package on FiOS TV, offering baseball fans up to 80 out-of-market Major League Baseball games per week. The two agreements mark the first television arrangements between Major League Baseball and Verizon.”

MLB, via MLB Advanced Media (MLBAM), has been live streaming “out of market” games on MLB.com since 2002.  According to MLBAM they,”… launched the first full-season subscription video product in professional sports the following April. MLBAM reports that since that time, more than one million fans have subscribed to MLB.TV.”   While MLB revenue growth slowed in 2008, BAM performed strongly.  The Biz of Baseball reported in September, “The strong growth area continues to be MLB Advanced Media. While revenues have not been formally disclosed, BusinessWeek reported in August that MLBAM brings in about $450 million per year, about half of which comes from live game streaming.”  In April, MLBAM and Yahoo!, “… announced a three-year video and advertising partnership that includes access to out-of-market MLB games on Yahoo! Sports. Financial terms were not released.”  In July, Apple introduced it’s MLB.com “At Bat” application, allowing users to view “near real time video highlights”.  The Biz of Baseball reported last month that the “At Bat” app, “ has sold over 140,000 copies since mid-July of 2008. At $4.99, that translates to approximately $700,000 in revenues before any fees are paid to Apple.”

Not surprisingly, Fox Sports, which in 2006 signed a seven year agreement with MLB granting them rights to the World Series, All Star Game, and Saturday afternoon baseball, is not happy that MLB is expanding its’ media partnerships.  Neil Mulcahy, Executive VP, sales, Fox Sports, told SBJ in September;

“...leagues and teams are wanting to increase their ways of distributing games that we have paid billions in rights fees for. You are still going to see a lot of pushback from us on that. … We are paying a heck of a lot of money in rights fees, and to start having other people get involved in that process means they [the leagues] are wanting to increase ways of distributing live content that we have paid billions for.

David Hill, chairman of Fox Sports, was very candid in a March 08 Q&A with SBJ on the future relationship between professional sports leagues and broadcast networks:

Do you see any new models in terms of how networks deal with the leagues beyond right fees?
Hill: Who knows? The modeling might change. The modeling might remain the same. I don’t know. But it’s going to be a sad day for the leagues if the current model disappears. It would require a lot of late nights on Park Avenue, with the lights burning to try and figure out what their economic structure looks like without the networks.

So then why are leagues launching NFL Network and MLB Channel to compete with you?
Hill: What’s the financial viability of the NFL Network? Do you think the NFL is going to say to the networks, “See you later. We’re going to go make our money off of the NFL Network”?

If we’re talking about 20 years, yeah, I can see that as an end goal.
Hill: It could well be in 20 years, but certainly not in the next decade. Same thing with MLB Network. Talk to David Stern. He’s had NBA Network going for what, 15 years now?

So what are the biggest threats leagues face today?
Hill: The real threat for the leagues is the sports-only channels because a league puts a sport on a sports-only channel, you can guarantee that the ratings are going to die. How do you attract a new viewer to a fan base if you are speaking to the converted? The reason why leagues should embrace network coverage is because it allows them to continually refresh their fan base. On a multi-entertainment choice, you stand the chance of attracting new fans.

While Fox Sports will broadcast the World Series until at least 2013, already there is speculation that a move to cable is inevitable. ESPN’s recent acquisition of the broadcast rights to the BCS brought increased attention to the accelerating migration of sports properties to cable from broadcast networks (Since 2006, one of the LCS has been broadcast on cable channel TBS). The cable model of subscriber fees combined with ad revenue gives them an enormous advantage over the broadcast networks, who are reliant on ad revenue only.  Richard Sandomir recently wrote, “The World Series would fit perfectly into ESPN’s matrix. Tim Brosnan, M.L.B.’s executive vice president for business, cagily told The Sports Business Journal last week that if the Series ever went to cable, “it means a lot of other sports have gone there first.”

If MLB moves the World Series to cable will there be a political and popular backlash?  The NAB is lobbying Congress and the FCC in hopes that broadcast networks will retain rights to major sports events.  From the November 26 edition of the Washington Post;

The major television networks and their affiliate stations yesterday said they will push policymakers to support free access to premier televised sports events after ESPN last week contracted to carry college football bowl games on cable and satellite channels.

The National Association of Broadcasters said ESPN's $500 million deal to carry the Bowl Championship Series....would leave out about 20 million television viewers who rely on free over-the-air television.

And the same piece quotes FCC Chairman Kevin J Martin, "This is part of an overall trend we've seen of sports programming moving from broadcast to pay services. I'm concerned about that for viewers,"

Would a proposed move of the World Series to cable also prompt politicians to revisit MLB’s antitrust exemption? In March 2007, in response to an eventually unfulfilled expectation that MLB would grant DirecTV exclusive rights to distribute the “out of market” “EI” package, the US Senate Committee on Commerce, Science, and Transportation held hearings entitled “ Exclusive Sports Programming: Examining Competition and Consumer Choice” .  Following are excerpts of the opening statement of  Sen. John Kerry (D-MA);

Is this type of deal in the best interest of consumers?  Does it serve the sports fans?  These are legitimate questions.

Baseball is an integral part of American culture.  Commissioner Selig himself has said that baseball is a social institution with enormous social responsibility.  I agree with him.

Recognizing that, baseball has benefited from an array of favorable Government policies.  The sport enjoys a broad antitrust exemption.  It allows them to negotiate carriage deals, and gives them tremendous market power.

[…]

We should support baseball, and in return, I believe baseball should serve the public interest.  It is fair to expect baseball to provide broad access to their games.

[…]

I am concerned about exclusive carriage deals in the sports industry.  These deals may be good for the short-term financial interests of the sports leagues; they may improve the competitive position of the cable or satellite firms that get the rights -- I have no doubt that there are business advantages --

But we need to discuss the impact of these business changes on baseball fans as well. 

At the local level, clubs are leveraging control of their local cable television rights to either launch their own RSN or reap lucrative rights deals.  In June, John Ourand reported in the SBJ, “A little more than two years ago, the Cleveland Indians decided to launch their own regional sports network, spurning FSN Ohio’s offer of more than $30 million a season, nearly three times more than it had been paying previously. Instead, the Indians launched SportsTime Ohio…”  And from the same piece, “Fox Sports Net has signed rights deals with 24 MLB, NBA and NHL teams in the past two years thanks to a change in thinking that led the group to commit more money to get those rights, embrace more of a local strategy…” 

In 2007, Seattle secured a $500 million commitment from FSN Northwest in exchange for the rights to broadcast the Mariners for 12 seasons.  Despite a decline this season in TV ratings of 5.5% over 2007, the Rockies recently announced a 12 year extension with FSN Rocky Mountain. Earlier this season, the Giants acquired a 30% stake in Comcast CSN Bay Area in exchange for a 25 year rights deal.  SBJ reported, “Comcast is developing an RSN strategy that sees it sharing equity in its RSNs with MLB clubs. Beyond the partnership with the Giants, the New York Mets hold part of SportsNet New York, and the Chicago White Sox and Cubs are part-owners of CSN Chicago."

Location of minor league affiliates is being influenced by the parent clubs’ RSN programming needs.  In September, Eric Fisher wrote about, “…a greater use of farm clubs for strategic marketing and media content purposes.”  On the move of Indians’ AAA to Columbus from Buffalo, he commented that the Clippers will serve as a “key source of content for the Sports-Time Ohio regional sports network that is owned in part by the Indians.”   And on the move of Mets’ AAA to Buffalo, “The Mets and Bisons share several sponsors, and the Mets’ SportsNet New York TV outlet is well distributed in western New York.”

Clubs also see themselves as better able to grow their brands locally when they control the local TV content.   Sports consultant Marc Ganis said of the Yankees’ RSN,  “YES has not only been a financial success, but also a critical success creating programming and implementing sponsorships that bring fans closer to their favorite team and players that likely never would have been done with a non-team-affiliated broadcaster,”   

Along with the competition amongst “media distributors” for MLB programming, there is a battle within MLB over control of content.  Access to local digital rights is a very contentious matter within ownership ranks.  The debate is about two issues.  1.  Centralizing revenues.  2.  Who is best positioned, league or club, to maximize the value of the rights.  SBJ reported in September:

MLB Advanced Media, which manages the interactive rights for all 30 clubs and acts as a key source of revenue sharing for the industry, has for years successfully sold live streaming of games through its MLB.TV out-of-market package, a product that applies local-market blackouts like its TV counterpart, Extra Innings.

But a group of clubs, including the Boston Red Sox and Baltimore Orioles, have been pushing hard for changes to MLB policy to allow for in-market streaming as a means to supplement coverage on club-owned regional sports networks.

[...]

“This is all a very, very complicated matter,” said one club official. “Who really has these [digital] rights and how do we best bring them to the marketplace? That’s the big question. And though we’re in sort of a holding pattern right now, it’s no doubt the single biggest economic issue our industry is facing.”

Maury Brown wrote in September on the subject of control of local digital rights; “MLB Advanced Media, the highly successful, centralized digital wing of MLB, has done exceptionally well selling MLB.TV, the online counterpart to MLB Extra Innings, the MLB out of market package. But some clubs are looking to gain extra revenues at the local level without having to deal with revenue sharing.”

Within MLB, negotiations over control of local digital rights continue. Meanwhile, in August, MLB renegotiated its’ digital rights agreement with ESPN. According to the aforementioned SBJ piece, some owners are not happy with the expanded digital rights afforded ESPN.  “Executives with several MLB clubs, speaking on the condition of anonymity, said that while ESPN is a valuable partner and lucrative source of income, the new deal grants the network rights far in excess of what’s available to individual clubs and regional outlets.”

William Houston recently reported from a sports management conference in Toronto that the imminent introduction of HD quality live streaming on the Internet could see it replace sports broadcasting on cable and satellite.   Doug Beeforth, president of Rogers Sportsnet,  speculated that ownership of the content is a hedge against technological obsolescence.  Houston wrote, “But Beeforth noted that a cable company such as Rogers can protect itself by owning the content and, therefore, deciding how it gets distributed. For example, Rogers, in addition to Sportsnet, also owns the Toronto Blue Jays”.

When the 2009 World Series concludes and the TV ratings are the worst – or amongst the worst – ever, pay no attention.  There is plenty of demand in the media world for MLB.


Pete Toms is a staff member of the Business of Sports Network. He can be contacted at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Add to GoogleAdd to My Yahoo!

Subscribe in Bloglines


 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?