In cities where Big-4 professional sports franchises call home, the local team may rule the roost, but when it comes to out-of-market brand recognition, the New York Yankees beat all comers, according to an annual report by Turnkey Sports & Entertainment.
In their annual report, the Yankees were tops, followed by the Green Bay Packers, and Boston Red Sox for the most popular brand outside of the team’s home market.
The Yankees held the same claim last year, as well.
Below is a break down of the top 10 out of market brands
|Out of Market Fan Index |
|2008 Rank (2007) ||Team ||Index |
|1 (1) ||New York Yankees ||400.76 |
|2 (3) ||Green Bay Packers ||381.73 |
|3 (4) ||Boston Red Sox ||337.29 |
|4 (2) ||Dallas Cowboys ||334.58 |
|5 (10) ||Los Angeles Lakers ||316.1 |
|6 (t34) ||Boston Celtics ||303.68 |
|7 (7) ||Chicago Bears ||301.02 |
|8 (t12) ||New England Patriots ||254.38 |
|9 (8) ||Indianapolis Colts ||237.33 |
|10 (t12) ||Pittsburgh Steelers ||234.13 |
|Source: Turnkey Team Brand Index, Turnkey Sports & Entertainment by way of |
the SportsBusiness Journal
Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
Don't forget to register and log in on The Biz of Baseball site to get updates via your in-box, and see information only logged in members can see.
Subscribe to The Biz of Baseball