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Yankees the King of Out of Market Brand Loyalty PDF Print E-mail
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Written by Maury Brown   
Monday, 01 December 2008 12:06

YankeesIn cities where Big-4 professional sports franchises call home, the local team may rule the roost, but when it comes to out-of-market brand recognition, the New York Yankees beat all comers, according to an annual report by Turnkey Sports & Entertainment.

In their annual report, the Yankees were tops, followed by the Green Bay Packers, and Boston Red Sox for the most popular brand outside of the team’s home market.

The Yankees held the same claim last year, as well.

Below is a break down of the top 10 out of market brands

Out of Market Fan Index
2008 Rank (2007) Team Index
1 (1) New York Yankees 400.76
2 (3) Green Bay Packers 381.73
3 (4) Boston Red Sox 337.29
4 (2) Dallas Cowboys 334.58
5 (10) Los Angeles Lakers 316.1
6 (t34) Boston Celtics 303.68
7 (7) Chicago Bears 301.02
8 (t12) New England Patriots 254.38
9 (8) Indianapolis Colts 237.33
10 (t12) Pittsburgh Steelers 234.13
Source: Turnkey Team Brand Index, Turnkey Sports & Entertainment by way of
the SportsBusiness Journal


Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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