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How Sports Sites Are Unwittingly Selling Everything from Watches to Tickets PDF Print E-mail
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Articles & Opinion
Written by Maury Brown   
Tuesday, 25 November 2008 14:42

Small ticket agencies to sites selling watches
are pirating blog and mainstrean RSS feed
content to sell products or boost visibility.

The internet is a fantastic platform for a host of writers, but without many knowing it, websites are republishing content by bloggers and mainstream media outlets in order to boost Google ratings, sell tickets, and an array of products from watches to cellphones.

With the advent of RSS feeds, faceless blogs have cropped up that do no more than advertise a product, yet pull content via these feeds in order to redirect those searching for information on the web, or increase visibility through search engines. The vast majority of them do not cite the author of the content, nor provide links to the originator's site.

The Business of Sports Network, through its parent company, Bizball LLC, is no exception. Through agreements with Blogburst and Yardbarker, our content is repurposed and published everywhere from USA Today, Reuters, NBA.com, FoxSports.com, to a host of news organization sites.

As other publishers are finding, the need to provide "full feeds" -- complete content through RSS feeds, as opposed to headline links or summaries -- for legitimate services such as Yardbarker and Blogburst, the technology can create an opening for fly-by-night operations.

Sports media is particularly of interest to independent ticket agencies. In the case of the Business of Sports Network, our reporting of ticket trends makes for an easy target.

While larger outlets have the ability to pursue many of these businesses through legal means, many independent bloggers do not. What one can do is attempt to contact the site publisher.

Not all sites have contact info provided. To locate who has published the website, the best method is to use WhoIs.Net and look up who owns the domain republishing your material. Hopefully, an email or phone call can reach the party in question, and they will remove your content.

We're interested in hearing from bloggers -- sports related, or not -- to hear if they have bumped into this issue. Add your comments, and let others know.

Maury Brown

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

Don't forget to register and log in on The Biz of Baseball site to get updates via your in-box, and see information only logged in members can see.



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