The Content Factory, brand management for The Dan Patrick Show, announced today a two-year partnership agreement with StubHub. The multi-platform program will integrate the StubHub brand with all Dan Patrick media.
Details of the partnership include Dan Patrick-voiced commercials spots for StubHub, sponsorship of the Dan Patrick Show studio, a Ticket Club with special opportunities for Dan's listeners and promotional plans to highlight special StubHub ticket opportunities.
Financial details were not released.
"We want to continue improving our radio program and all of the online benefits we offer to our listeners," said Patrick. "Aligning with StubHub will inform our listeners of the benefits of buying or selling tickets on the open ticket marketplace platform that has reinvented how sports fans find tickets today."
Patrick's radio show, heard weekdays 9am - noon ET will now be broadcasted from the "StubHub Studios. (Hear it here). Patrick's StubHub Ticket Club will create a unique marketing opportunity that will live online at SI.com, danpatrick.com and Patrick's affinity program Dan Nation. Additional promotions called "Who's With Me?" will offer listeners chances to win prizes to see the nation's top sports, concerts and entertainment events courtesy of StubHub. Dan Nation members will also have unique opportunities to "Live Like Dan" by accumulating points to win tickets from StubHub and "behind the scenes" access to the biggest stages of sports.
Content Factory, managing partner, Jimmy de Castro said, "Wow, now I finally have a great ticket guy. Seriously, we are thrilled with this partnership with StubHub because it creates a unique opportunity for Dan Patrick listeners to experience live sports events and concerts without the usual worries, thanks to StubHub
"StubHub's relationship with Dan Patrick dates back to 2004 when Dan's legendary voice introduced StubHub's service to America on our first commercial radio spots," said Chris Tsakalakis, president of StubHub. "We're very happy to reunite with Dan on air as he's firmly entrenched himself as one of America's most recognizable and entertaining sports personalities after a celebrated career anchoring Sportscenter. A relationship between StubHub and the Dan Patrick Show is a natural fit and one we hope continues for many years."
Guests on Patrick’s show have ranged recently from Senator John McCain, Nolan Ryan, Charles Barkley, David Beckham, NASCAR's Tony Stewart, and Mark Cuban. The show is distributed by The Content Factory on a variety of media platforms, and can now be heard on more than 115 terrestrial radio stations along with XM's Ch. 144 Sports Nation where it airs live and rebroadcasts from 11pm to 2am.
Source: The Content Factory