att köpa Innopran Actos dosering till katt behöver man recept för Remeron köpa Aldactone patong Arcoxia köpa köpa Benfotiamine 400 mg köpa Serpina flashback 2013 Alesse dosering sömn Naprosyn pris gatan köpa Advair i turkiet köpa Levothroid 100mg att köpa Etodolac i sverige Rogaine 5 i sverige utan recept bästa sidan att köpa Ampicillin köpa Zyloprim i usa Topamax pris sverige Calcium Carbonate rekommenderad dos kan man köpa Advair i frankrike köpa Ponstel i indien dödlig dos Stromectol försäljning av Plavix kan man beställa Metformin köpa Luvox 50mg var ska man köpa Malegra generisk Eurax i sverige köpa Exelon mot faktura köpa Feldene i apoteket bästa sidan att köpa Lanoxin köpa Cardizem lagligt i sverige är det olagligt att köpa Glycomet är det olagligt att köpa Torsemide på nätet Innopran på nätet utan recept apoteket Paroxetine pris var köpa äkta Propranolol beställa NPXL på nätet bästa stället att köpa Isoptin Trileptal generisk Trileptal skillnad lagligt att köpa Lexapro var kan man köpa äkta Cytoxan köpa Lopid på kreta bästa sidan att köpa Levitra är det olagligt att beställa Lukol kan man köpa Pyridium i italien Hyzaar dosering ångest Tadacip vet dosering Celexa tabletter pris sverige var kan jag köpa Sildalis köpa Himplasia spanien kan man köpa Prazosin i thailand vart ska man köpa Buspar kan man köpa Trileptal i spanien Lopid att köpa köpa blå Zoloft bästa pris på Styplon lagligt köpa Arava köpa Zyban på cypern köpa Metformin 400 mg köpa Shuddha online sverige köpa laglig Acticin Atorlip-20 jelly köpa FML Forte köpa flashback Valtrex gel recept dosering Geriforte till hund Skelaxin dos urinvägsinfektion säkert ställe att köpa Celexa Aldactone lägre pris lagligt att beställa Erexin-V på nätet köpa Minocin i sverige forum bästa pris på Vermox köpa Panmycin i indien Propranolol oral lösning dosering är generisk Doxazosin farligt köpa Femcare säkert eljo Anafranil uttag pris Lasix snabb leverans köpa Finast egypten kan man köpa Chloramphenicol på apoteket köpa Tricor online flashback köpa Clomid för tjejer köpa Roxithromycin på apotek köpa Albenza online billigt Compazine oral lösning dosering var kan man beställa Bonnispaz Phexin kräm köpa var köpa Aricept på nätet köpa Arcoxia utomlands tips köpa Penegra köpa Meclizine på nätet sverige köpa Aygestin på nätet lagligt att köpa Lipitor i sverige Cystone duo leverans köpa Rizact 20mg Clindamycin dosering ångest lagligt att köpa Voltaren på nätet Torsemide dosering första gången köpa Allegra på nätet säkert Tegretol rapid recept köpa Bestina online 2013 köpa Renagel på nätet lagligt köpa Zantac på apoteket vart kan jag köpa Nicotinell Endep dosering till katt Amoxil dos migrän Zestoretic op recept köpa Minocin i estland köpa Betapace bangkok kan man köpa Vytorin i england snabb leverans Kemadrin köpa Maxalt på nätet köpa Cytotec i butik stockholm köpa Nootropil i danmark köpa Finax utomlands Zenegra sverige snabb leverans köpa Allegra stockholm kan man köpa Imdur i frankrike Aldactone köpa flashback köpa Noroxin teneriffa köpa Nizoral duo Fluoxetine utan recept spanien eljo Unisom bästa pris behövs recept för Unisom var beställa Shallaki köpa Tadalis flashback 2015 beställa Micardis jelly köpa Nolvadex amsterdam Claritin 100 billig var kan man beställa Nizagara Dapoxetine och träning dosering köpa Aristocort över disk beställa Neurontin på nätet flashback bästa sidan att köpa V-gel köpa V-gel i butik köpa Lasix i italien köpa Sominex säkert online beställa Fucidin pulver kan man köpa Hydrochlorothiazide receptfritt på apoteket säkra sidor att köpa Trandate billig Shuddha snabb leverans Vasotec jelly köpa säkra sidor att köpa Tulasi Antivert billig lagligt köpa Panmycin för hög dos Clozaril pris på Acivir med recept pris på Clarina i turkiet var köper man Zithromax utan recept Fosamax utan recept hyra container Florinef pris Clonidine pfizer köpa köpa Lanoxin amsterdam kan man köpa Casodex spanien apoteket Xalatan gel pris köpa Top Avana i göteborg bästa pris på Betnovate köpa laglig Florinef måste man ha recept på Clomid bra ställe att köpa Naprosyn Vasodilan online utan recept köpa Benfotiamine 50mg Imuran pris gatan hur får man recept på Mircette Emsam dosering till hund kan man köpa Forzest receptfritt köpa Vermox i sverige forum köpa Tinidazole forum Fosamax snabb leverans sverige Aricept kräm pris köp Nimotop snabb leverans bra ställe att köpa Proscar köpa Diabecon på mallorca köpa Triamterene butik Zyrtec nervositet dos tips köpa Buspar Prednisolone till katt dosering beställa Lioresal online flashback köpa Minocin i norge behöver man recept för Detrol köpa Synthroid i indien Pletal 100 billig Cyklokapron pris apoteket hjärtat försäljning av Bupropion kan man köpa Eldepryl i thailand Pletal dosering migrän lagligt att beställa Himcocid på nätet beställa billig Paroxetine Diltiazem dosering första gången kan man köpa Celexa på apoteket i sverige beställa Voltaren på internet köpa Viagra på nätet olagligt köpa Bystolic i filippinerna Micardis låg dos köpa kvinnlig Yasmin Rocaltrol shampoo köpa Elimite kapslar pris köpa Floxin usa tips köpa Rosuvastatin våga köpa Zebeta på nätet att köpa Albendazole i sverige vågar man köpa Nitrofurantoin på nätet försäljning Robaxin Sinequan köpa på nätet försäljning Lamictal eljo Keppra pris köpa Zestoretic i ungern är det lagligt köpa Cyklokapron på nätet billig Singulair på nätet köpa Glycomet i kina köpa Vytorin inom eu köpa Slimex apotek köpa Diclofenac sverige 2012 Lamisil turkiet pris Lozol nervositet dos köpa Tenormin budapest köpa Cholestoplex i phuket köpa Tadalis sverige 2012 beställa Pyridium för kvinnor Moduretic eljo pris köpa generic Furosemide kan man köpa Glucophage på apoteket Avodart oral lösning pris Cipro migrän dosering bra ställe att köpa Lukol Lanoxin utan recept i sverige Ditropan receptfritt pris köpa Plavix tyskland vill köpa Betapace beställa Minomycin 2012 köpa Sildalis på postförskott Suprax köpa apoteket olagligt att köpa Vytorin vill köpa Pariet kan man köpa Glucovance på mallorca säkert att köpa Doxycycline på nätet köpa Pilex duo Cardura plåster pris vad kostar Digoxin med recept vad kostar Ashwagandha på recept beställa Fertomid till sverige köpa Aricept turkiet köpa Benadryl på apoteket var köpa äkta Benadryl Imdur kräm pris vart kan jag köpa Zestoretic köpa Brahmi tallinn olagligt att beställa Panmycin på nätet Doxazosin på nätet utan recept Flagyl ER oral lösning pris Glycomet tabletter pris sverige Rogaine 2 dosering sömn köpa Ciplox i barcelona beställa Noroxin olagligt köpa Lozol gel köpa Promethazine i eu köpa Innopran i spanien Benadryl dosering sömn bästa stället att köpa Lotensin köpa Femara amsterdam Diakof oral lösning pris Diflucan strömbrytare pris Phexin utan recept i sverige i vilka länder kan man köpa Nimotop receptfritt köpa laglig Evista Apcalis pris apoteket köpa Avapro i helsingborg Prinivil duo leverans Singulair mot nervositet dos att köpa Rocaltrol i sverige vad kostar Kamagra på recept pris på Effexor med recept beställa Celadrin för kvinnor kan man köpa Shallaki på apoteket i spanien var kan man köpa Luvox duo vart ska man köpa Paroxetine billig Aldactone sverige köpa NPXL på mallorca köpa Atorlip-5 estland var kan man köpa Motilium beställa hem Slim Tea vad kan man köpa Anacin viagra Precose köpa sänkt pris på Periactin skillnad mellan generisk Torsemide beställa Benadryl i sverige köpa Zyrtec sverige flashback Sinemet utan recept i sverige kan man köpa Geriforte på mallorca beställa hem Serevent Sildalis migrän dos köpa Epivir-HBV i thailand köpa Atorlip-20 rhodos kan man köpa Lasix på apotek kan man köpa Lipitor i kroatien köpa Nitrofurantoin från england köpa Ethionamide inrikes Charboleps dosering föredrag köpa Lopressor prag Nexium nervositet dosering är det säkert att köpa Lopressor på nätet köpa Lynoral flashback 2014 Cyklokapron pris på gatan måste man ha recept på Clarina pris Rizact apotek hjärtat beställa billig Levothroid Zyrtec plåster pris Torsemide op recept vart kan man köpa Lopressor online dosering Cephalexin k vad är generisk Urispas var kan man köpa Atorlip-20 receptfritt köpa Dilantin i stockholm beställa Silagra billigt pris på Entocort på apoteket köpa Acticin på nätet köpa Menosan online 2012 försäljning Zantac köpa Crestor på apotek köpa Lotrisone barcelona för hög dos Hydrea beställa billig Toradol beställa Kamagra på nätet 2014 generisk Forzest sverige köpa Mestinon på apotek köpa Ranitidine 10 mg kan man köpa Liponexol i turkiet köpa Celebrex i thailand var köper man Lopressor utan recept Cardura gel recept var kan man köpa äkta Sinequan hur stor dos Flagyl ER ska man ta köpa Endep i bangkok Actonel var köpa köpa Inderal på gatan köpa Roxithromycin sverige flashback köpa Liponexol internet Tadalis bästa pris köpa Voveran i tyskland Amoxil recept sverige generisk Liponexol sverige Aciphex 10 mg köpa hur ska man köpa Shatavari Levitra usa köpa beställa Apcalis flashback beställa Slimex online köpa Sumycin online sverige är det lagligt att köpa Orlistat Risperdal recept sverige köpa Duphalac på nätet olagligt beställa Big Appeal flashback köpa concerta Strattera Imdur med snabb leverans köpa laglig Saw Palmetto billig Fincar sverige bästa stället att köpa Apcalis på Bactrim receptfritt pris Aciclovir pris på gatan farligt köpa Silagra på nätet Requip lägre pris vart kan man köpa Saw Palmetto online pasteta od Albenza recept hur stor dos Cystone ska man ta var köper man Trileptal utan recept Bupropion billig köpa Betapace i amsterdam köpa Dostinex utan recept var köper man billig Voltaren köpa Keflex i usa apoteket hjärtat Endep pris kan man köpa Rosuvastatin på apoteket utan recept beställa Luvox på internet Pyridium liniment pris recept för Silagra köpa Calan 100mg bästa stället att köpa Trial Erection packs pris Dapoxetine sverige köpa Indinavir i london köpa Aristocort 10 mg köpa generisk Sominex online köpa Erythromycin bangkok var kan man köpa Emsam på nätet Cabgolin flashback köpa Hydrea receptfritt pris pris Ampicillin sverige beställa container Kamagra bästa pris på Dipyridamole pris Himcolin sverige köpa Grifulvin V flashback 2014 svårt att få recept på Periactin beställa Benadryl på nätet 2014 är det lagligt köpa Vermox på nätet köpa Rizact var köpa Ceftin prag jag vill köpa Celebrex kan man köpa Ophthacare i italien är det recept på Lopid köpa Prilosec alanya köpa Arimidex flashback pris på Trental med recept Toradol duo leverans viagra Suprax köpa köpa äkta Styplon Geriforte pris apotek sverige köpa Doxazosin från england är det säkert att köpa Estrace på nätet Valtrex snabbast leverans köpa Benicar inrikes köpa Mentat i danmark Clozaril utan recept i sverige Betapace strömställare pris köpa Accutane receptfritt köpa Plaquenil i ungern lagligt att köpa Sinemet på nätet var kan man köpa Zestoretic på nätet Silvitra till katt dosering behövs recept för Effexor i spanien köpa Cholestoplex i sverige flashback för hög dos Strattera lagligt köpa Diflucan kan man köpa Colchicine receptfritt i danmark lagligt att köpa Cytoxan på nätet i vilka länder kan man köpa Acticin receptfritt beställa Aciphex från thailand köpa Zyvox 10 mg billig Cytoxan snabb leverans pris på Cardizem med recept vart kan man köpa Decadron Promethazine pris apoteket hjärtat kan man köpa Avana receptfritt dosering Benadryl k beställa Paroxetine sverige Robaxin kapslar pris Ophthacare recept sverige våga köpa Alavert på nätet pris för Voveran Xeloda dosering föredrag recept för Ralista kan man köpa Motilium i thailand köpa Sinemet online köpa Advair i italien köpa billigt Lasuna köpa Zestoretic på rhodos köpa Fertomid på nätet lagligt köpa Sildalis på internet Keftab dosering lunginflammation snabb leverans på Aristocort beställa Sildalis till sverige viagra Anafranil köpa kan man köpa Trimox utan recept måste man ha recept för att köpa Clarina viagra Sarafem köpa köpa Hoodia orifarm köpa Dapoxetine sverige beställa Naprosyn från thailand köpa billigaste Lamictal beställa hem Prednisone kan man köpa V-gel i frankrike köpa Zocor i oslo beställa Entocort på nätet 2014 köpa Bestina turkiet Dipyridamole jelly snabb leverans snabb leverans Benzac Vytorin usa köpa säkert ställe att köpa Cyklokapron hur ska man köpa Lioresal köpa Augmentin i helsingborg beställa Aldactone billigt Cephalexin dos nervositet kan man köpa Zithromax receptfritt i spanien beställa Prilosec från thailand våga köpa Betnovate på nätet köpa Micardis göteborg Voveran köpa flashback köpa Zoloft i turkiet köpa Mentat apotek försäljning Zaditor beställa Ayurslim utan recept köpa Xalatan flashback 2014 Terramycin utan recept Motilium beställa container beställa Hydrochlorothiazide 2012 bästa sidan att köpa Cystone köpa Azulfidine oslo beställa Mentat på nätet köp generisk Serpina eljo Antivert pris köpa Zantac estland vill du köpa Claritin Zoloft plåster pris Requip billig Celebrex sverige snabb leverans köpa Atarax göteborg Erexor pris sverige köpa Calan lagligt köpa Hytrin stockholm köpa Diarex i spanien Albenza kräm pris köpa Duphalac i vietnam billig Zyvox på nätet köpa Trental över disk Voltaren dosering första gången köpa Dostinex i prag
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State of Major League Baseball - 2008 - Page 3 PDF Print E-mail
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Articles & Opinion
Written by Various Authors   
Sunday, 15 June 2008 23:04
Article Index
State of Major League Baseball - 2008
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Jonah KeriJonah Keri
Writer for ESPN.com, a contributor to YESNetwork.com and the New York Sun and recent blogosphere entrant at JonahKeri.com

I'm once again honored and flattered that The Business of Sports Network has asked for my views on the State of the Game. Doubly so given the other names in this illustrious panel.

With that said, trying to come up with another list of "What's right" and "What's wrong" with MLB today, just 18 months after first being asked to do so, feels a little like Adam Sandler's second iteration of the Chanukah song: still cool, but requires some creative thinking to avoid duplicating initial efforts. So with King Felix, MLB Extra Innings, Anchor Steam in San Francisco and other baseball delights off limits, here's my new list of people who are Jewish...err...list of what's right and wrong with MLB today.

What's right:

Tim Lincecum. Jay Bruce. A view of the Pittsburgh skyline from PNC Park. Micah Owings, the best hitting pitcher since Babe Ruth, or at least Wes Ferrell. Old-timey minor league ballparks. Baseball's next dynasty, the Tampa Bay Rays. The 4 p.m. "I've got an extra ticket at Fenway" phone call. Cooperstown. Edinson Volquez's changeup. A friend randomly giving you a 1969 Montreal Expos schedule. Kansas City, pound for pound the country's most underrated baseball town. The enthusiasm and infectious smile of Howie Kendrick. Chris Coste, the 33-year-old rookie who made good.

What's wrong with MLB today:

The blackballing of Barry Bonds, a nod to baseball's preference of reputation over performance. Baseball writers who dismiss the outsider's view. Ballparks that offer few food choices beyond rubbery hot dogs and stale nachos. General Managers' (and managers') preference of proven mediocrities over young players with upside. Marvin Miller and Bill James still waiting for a Hall of Fame call. Patriotism forced down our throats during the 7th-inning stretch. Saturday afternoon out-of-market games blacked out by FOX. Cuban baseball players forced to risk their lives to play at the highest level.


Jordan KobritzJordan Kobritz
Regular contributor, Business of Sports Network; Professor, Assistant Professor of Sport Management at Eastern New Mexico University and teaches the Business of Sports at the University of Wyoming. Former attorney, CPA, and Minor League Baseball team owner.

What’s right with the game is what’s always been right with the game: It’s the greatest game that man has ever invented. I’ve always believed that and I don’t see it changing in my lifetime, regardless of how the game evolves.

Is it perfect? I don’t think anyone truly believes that, although we may differ on the specifics. For example, I think the DH has been a great boon to the game. But many fans who vilify the DH can’t work up a sweat over artificial turf (which, thankfully, may soon be relegated to its rightful demise, at least at the Major League level). To those so-called traditionalists, I say artificial turf changed the way the game is played - offensively and defensively - more than the DH ever has.

Among the business aspects of the game that are right:

1. Average ticket prices, although on the rise, are still the lowest in Major League sports.

2. MLB Advanced Media is a winner. The eventual returns on MLBAM will make Warren Buffet envious.

3. Many of the lower revenue teams are competing with the big boys on the field of play. It takes more than money to win, just ask the Tigers, Mets and Yankees.

4. The higher standards - see the use of performance-enhancing drugs – to which baseball is held compared to other sports is a badge of honor, rather than a curse.

5. The Baseball Network will be far and away the best and most accessible sports-specific network on the planet.

6. MLB’s international efforts – especially the WBC - are second to none.

Going forward, what needs tending to:

1. MLB must keep ticket prices as affordable as possible. The $2,500 seats in the new Yankee Stadium are understandable on a number of levels, but a certain number of seats should remain accessible to families.

2. The revenue discrepancy between the haves and have-nots will grow, not narrow. That’s not a phenomenon limited to MLB. In the NFL, the revenue discrepancy among teams exceeds $100 million. In MLB, the revenue discrepancy can exceed $200 million. If it continues to expand, we may see a return to the times when fans of certain teams had no “hope,” which is the essence of professional sports.

3. Major League Baseball in Florida is in trouble. That’s been the case since MLB expanded to the Sunshine State, and new stadiums for the Marlins and Rays – both in jeopardy - won’t be the panacea some expect.

4. MLB’s association with gambling is troublesome, to say the least. The money available from gambling interests is tempting, but accepting it creates a double standard and is potentially detrimental to the game.

5. In its efforts to protect its brand, MLB should be less confrontational with its fans. As someone with a legal background, I understand the necessity of protecting intellectual property. But the heavy-handed approaches with Little League Baseball and the Cape Cod League, the black out rules, as well as MLB’s actions that precipitated the Fantasy Sports Case, are all examples of confrontations that may have been better addressed through negotiation and consent decrees.

6. Revenue sharing should be designed to create incentives for teams to generate revenue locally. Teams should be prohibited from participating in revenue sharing until they achieve a certain revenue threshold.

Lastly, Bud Selig never passes up an opportunity to decry the present as the “Golden Age” of baseball. And from a financial perspective, he’s probably right. I’ve always believed that the person at the top is ultimately responsible for what happens in an organization. On that basis, Selig, although a justifiable target of criticism on many fronts, deserves to bask in MLB’s success.

Rich LedererRich Lederer
Founder and lead writer for Baseball Analysts

Despite major differences in revenues, the competitive balance in baseball has improved of late and is likely to tighten up even further over the next several years. This is great news for Major League Baseball.

The primary reason for this sea change is that more teams are signing younger players to multi-year deals than ever before. This new philosophy should prove advantageous for smaller market franchises and less advantageous for larger market teams because lower payroll clubs will keep their best players for a longer period and organizations that have relied heavily on free agents in the past will have fewer quality choices in the future.

Since the beginning of the year, more than a dozen young stars have been signed to long-term contracts that buy out their arbitration years and one or more free-agent seasons. To wit, the Colorado Rockies made history this year when they signed shortstop Troy Tulowitzki to a six-year, $31 million deal, the biggest contract ever given to a player with less than two years' experience. The Milwaukee Brewers topped that deal by giving Ryan Braun, the 2007 NL Rookie of the Year, an eight-year deal worth $45 million. Sandwiched between those two contracts, the Tampa Bay Rays signed Evan Longoria to a six-year deal worth $17.5 million, an unprecedented agreement for a player with less than a week's experience in the big leagues.

But that's not all. Miguel Cabrera, Curtis Granderson, Justin Morneau, Hanley Ramirez, Alex Rios, and Chris Young have all signed extensions that should keep them with their current clubs for at least the next five years.

Although these contracts are not without risk, there are valid reasons why clubs and players are entering into such deals. Given the historical salary inflation of approximately 10% per year, many of these deals will turn out to be at discounted prices at the back end as long as the players stay healthy and perform as expected. The players benefit by earning more money in the early years and have the peace of mind of long-term financial security for themselves and their families. As I like to say, the first ten or twenty million dollars are much more important than the last ten or twenty million.

Participating teams, players, and fans should reap the rewards of this new trend and that should be a major positive for the long-term health and competitiveness of Major League Baseball.


Tim LemkeTim Lemke
Sports business reporter, Washington Times

Prior to this season, I would have argued that baseball's biggest problem is still the gap in revenues and payroll between the big and small market clubs. But then the Tampa Bay Rays decided to start winning. So I don't know. Maybe Bud Selig is right when he says the game doesn't need a salary cap.

What's clear is that overall, baseball is still in terrific shape. I would expect attendance and revenues to dip a little this year, simply because the economy is making it harder for the average family to head to the ballpark. But it appears the baseball has managed to get through the drama of the Mitchell Report with little damage, and if anything, the steroids scandal has forced fans to lay off the hero worship of certain players and just appreciate the game itself. And that's healthy.

You could always find chinks in the armor. Attendance at the new ballpark here in Washington is somewhat disappointing. Baseball in the state of Florida is still kind of a question mark. The whole television blackout thing still has yet to be resolved. And the Phillie Phanatic still struggles with obesity. But none of these are problems that will create any wide-scale or long-term headaches for the sport.


Tim MarchmanTim Marchman
Baseball writer, New York Sun
(Read The Biz of Baseball interview with Tim Marchman)

Baseball is in great shape, probably healthier than ever, but it’s also coming up on a time of change, and I don’t know whether the sport’s leadership will handle it well.

Mainly that’s because I don’t know who will lead the sport. Bud Selig and Don Fehr are going to retire sooner or later, and while anyone who’s reading this site will surely have some ideas about who might succeed them, we don’t know how well those people will do once they get their chance.

Whoever takes over is going to face some big issues. The big two, I think, are whether baseball can overtake football and the evolution of baseball coverage.

The first isn’t likely; football is the national game largely because of demographic and cultural shifts and settlement patterns over the last 50 years. America is more suburban and, honestly, more violent than it once was, which gives football an advantage. If we’re coming up on a time of broad economic dislocation, and profound demographic changes, though, there’s probably a chance for baseball to become even more popular than it is now, central to people’s lives the way it once was and no longer is. With strong leadership, baseball just might seize that chance.

The second is tricky. With ballclubs owning and more fully integrating their own distribution platforms, with a 24-hour news cycle, and with the instant availability of raw information on all sorts of hardware, the traditional model of sportswriting, based around game recaps and columns working off the rhythm of those recaps, is looking increasingly irrelevant. If readers are getting the type of coverage they once relied on newspapers for from the teams themselves, that raises all kinds of issues, ranging from the editorial integrity and independence of the house organs to the actual purpose of journalists not affiliated with teams.

I think that team outlets will prove fairly reliable, that independent writers will increasingly serve as filters for widely available open source information, and that being able to obtain unique information will be less important than being able to make patterns and narratives out of what’s right out there in the open. But we well could end up with a really bad situation, where house organs will hoard access and independent outlets will continue to function as they always have despite not having access. I don’t know how that would affect the popularity of the sport, but I think it’s something baseball leadership should be aware of as a danger, and something they should work to prevent.


Michael NeumanMichael A. Neuman
Founder & President, Amplify Sports and Entertainment, LLC

More than a third of the MLB season is behind us and a few issues have our attention. As an agency that negotiates, activates and measures our client’s sponsorship investments with MLB franchises, these are the topics we are closely watching.

For Amplify, measurement is the central issue we’re focused on. We are experiencing the “dawn of a new day” as franchises better understand their role in the ROI equation. In one case, a 2007 post season analysis, using our proprietary measurement tool, the Sponsorship Amplifier™, was significantly enhanced when the franchise provided us with third-party TV visible raw media data. The data was procured and paid for by the franchise upon the insistence of Amplify (and other corporate partners, I’m sure).

After many years of providing corporate partners with top-line ratings and impressions, this enhancement allowed our measurement team to isolate branded TV visible signage and deliver a robust, comprehensive media valuation. We utilized a proprietary algorithm to ascertain the value of our client’s signage, something previous team reports were void of. In 2008, teams have demonstrated a keen interest in understanding our clients’ objectives and have shown a genuine passion in working as a true partner to help attain the lofty ROO/ROI goals we’ve established for our clients.

As a New York based agency, another issue is the geographical development of new baseball stadiums in our DMA. In addition to new stadiums in the Bronx and Queens, we have new venues on the horizon for the NFL, NBA and NHL franchises. Escalating raw materials and construction costs, coupled with run-away player salaries have put the bulls-eye squarely on the back of corporate partners and fans to fund these venue upgrades. A flood of pricier, new sponsorship inventories and economical pressures are forcing multiple team corporate partners to pull back sponsorship and activation budgets to the lone team that best impacts ROI. We see multiple Mets and Yankee sponsors having to make a choice for the 2009 season.

Finally, in the steroid era, it was the long ball that put fans back into the seats after the 1994 strike and with attendance records in 2007 I’m interested to see if these numbers are impacted since the release of the Mitchell Report. Will the current legal woes of Clemens and Bonds match fan and baseball writer’s apathy enough that they join McGwire as Hall of Fame caliber players who spend the rest of their lives on the outside looking in? The jury is still out…..


Jeff PassanJeff Passan
National baseball writer, Yahoo! Sports

I wanted to focus on something. I wanted to laud teams resisting the devil on their shoulder whispering Barry Bonds' name or castigate players who shave the handles on maple bats and endanger fans or marvel at all the phenomenal young talent today or wonder how in an age of open communication we still get blacked out from games or fawn over the data gifted to us all by Pitch f/x and Inside Edge or wax on about the singular perfection that pairs Rick Ankiel and a baserunner with hubris.

And then David Murphy said something I won't soon forget: "Watching Josh Hamilton is a privilege."

What he said dripped of innocence, the same kind anyone who passes though a ballpark's turnstiles knows. Murphy is 26 years old. He stands 6-foot-4. He has a businessman's handshake and an honest man's comportment. He wasn't going to be anything more than a fourth or fifth outfielder for Boston, the organization that drafted him, and then he got traded to Texas. Now he might win Rookie of the Year.

He plays in the same outfield as Hamilton, whose talents reveal themselves like an Advent calendar. Hamilton was a prodigy, then a junkie and now he's something altogether different: a star, the kind so easily admired because of baseball's nature. For six months, Hamilton is a history exhibit playing out live, and the greatest part is that no matter who we are -- David Murphy, the man who plays next to him, or the fan scraping together nickels to buy an double-nosebleed seat -- all of us get to partake.


Dayn PerryDayn Perry
Regular contributor to FOXSports.com and Baseball Prospectus. He's presently at work on his second book, a biography of Reggie Jackson.

For the most part, things are going swimmingly in MLB. Let's consider this a happy accident.

It's impossible to opine on the state of the league and not get around to the Mitchell Report and its many fallouts. First, the obvious truth: Commissioning the Mitchell Report was idiotic in the extreme. Baseball had already changed its testing policy and meted out strict punishments to every offender. What purpose, other than keeping frothy, terminally aggrieved columnists in business, did the Report serve? There's a time and place for righteous truth-telling, but when it comes in spare doses (which was all the Report was ever capable of giving us) and disinters an issue that's better left, well, interred, then it serves no useful purpose.

Bud Selig has seemingly always enjoyed painful rituals of contrition, and the Mitchell Report strikes me as one of those. Letting the PED issue distract from the post-season was inexcusable, as was allowing the Report to dominate the news cycle for so long. I yield to no one in my loathing of and disrespect for the NFL, but that league does know how to control the message. So learn from them. MLB gave oxygen--incalculable amounts of oxygen--to this controversy by trotting out the Report. That mistake has already been made. The only thing they can do now is aid its slow, belated death by never speaking of it again. Do that and perhaps the media will begin focusing on the fact that the NFL doesn't care about the physical safety of its labor force or that officiating in the NBA is too absurd even for Ionesco. Baseball's the best sport, and MLB has less to apologize for than competing leagues. The game's leaders should behave accordingly.



 
 
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