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Written by Maury Brown   
Wednesday, 02 April 2008 17:55

MLB.comMLB.com, the official website of Major League Baseball, announced today that its out-of-market video package, MLB.TV, reached unprecedented Opening Day levels by delivering over 1.7 million live game video streams and adding nearly 36,000 individual subscribers during the first two days of games from March 31-April 1. Both figures represent increases more than double the comparable activities from the same time period in 2007.

The traffic increase comes on the heels of the largest product launch in MLB.com's history , including "High-Def" streaming.

Source: MLBAM Press Release


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Maury Brown

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

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