dispute equifax credit report getting free credit report without credit card obtain free credit report federal government scores dispute a item on your credit report free credit report commercial remove collection agency report credit report example of a credit report from transunion consumer disputes after resolution on credit report what are cash advances on credit cards credit repair certification lpn programs in tampa florida annual credit report security download free credit report songs cell phone by law free credit report remove consumer statement credit report federal fair credit reporting act background checks how long does it take to get a free credit report experian credit report postal order transunion free credit report colorado free credit report and score online for free how do i remove a closed account from my credit report how to get a free credit report yahoo answers loan i don have a credit card how can i check my credit score my free credit report online remove hard inquiry your credit report can a collection agency pull my credit report what is the government annual credit report website when does american express report late payments to credit bureaus how to read a credit report score does checking account show up credit report affect red flag alert credit report privacy mid credit report free credit report for renters free annually credit report credit report check how long does a foreclosure show on your credit report credit card payments exempt 1099 reporting rental car credit report apartment scams on craigslist credit report fast credit boiler repair companies in texas review credit report websites free irs credit report annual what are the 3 major credit reporting companies the fair credit reporting act imposes civil penalties for which of the following annual credit report forms free credit report dot com song get free federal credit report experian credit report due to denied credit how long does it take to repair credit report how to obtain free annual credit report dispute my credit report free how long does collections stay on credit report annual credit report federal trade commission credit reports free credit report band member names quick payday loans poor credit request free credit report california obtaining a credit report for freeware how do me clean up your credit report for free where can i find a free credit report what is the best 3 bureau credit report equifax transunion equifax or experian credit reports get credit report all 3 agencies ways fix your credit report getting a free credit report from transunion mni credit report services cancel report bad credit credit bureau where to dispute credit report errors small business credit reports free how to put freeze on credit reports free government credit reports scores how to read my experian credit report credit reports bureaus cancel experian credit report online credit report cheap online repair credit reports i want to look at my credit report for free how to repair credit report quickly free credit report reporting agency experian can challenge my credit report everyone entitled one free credit report per year lyrics to the free credit report dot com commercials how to write a dispute letter to credit report agencies get your free 3 in 1 credit report and score with equifax free credit report transunion canada mail can you remove negative items your credit report three bureau report free credit scores rules pulling credit reports request credit report from equifax cma;s sovereign debt credit risk report how to remove credit card from amazon seller 3 credit scores report free credit report with 6 scores gov credit report score best rated top credit cards to have tenant credit reports for landlords contact credit report agencies can you get a credit report from a bank order my credit report equifax how how do i know if i freeze my credit report decide what happens when i dispute my credit report credit report with ii fico scores how to get all 3 how to get all 3 credit reports for free how to request free how to order credit report by mail equifax financial report if denied credit credit report agencies freeze free credit report with no credit card required don cancel letter to dispute credit report info can your get free credit report business credit report trial period federal reserve system monthly report credit liquidity free credit report now fico score long does delinquency stay credit report what is raise my credit score today can employer request your credit report credit check reporting agency no charge at all credit report financial benefits freezing credit report get my free credit report and score equifax blogs books about credit repair fair credit reporting act background checks find my credit report how do i get free copies of my credit reports best credit bureau get report best nationwide consumer credit report company absolutely free credit report and score online credit report by mail form transunion free credit report number free free full credit report online credit report reporting agency their get free credit report without signing up anything how to get a paid tax lien removed from credit report what is my how to check your credit score for free what is a freeze on your credit report how much does the free credit report guy make best credit repair shipping companies australia free report usa online credit scores get free credit report online transunion unlimited international business credit reports citi credit reporting department equifax national consumer credit trends report get credit report free transunion credit report consumer reporting agency can;t find credit report how will i get my credit report in canada for free victoria teachers credit union annual report what phone company does not do credit checks fair credit reporting act 15 usc section 1681 often does citibank report credit bureaus credit check institute of company directors phone number to call to get free credit report how to delete charge offs from your credit report best credit report free credit report commercial youtube lyrics true credit card international credit report companies credit repair nigerian scam australia get my three credit reports free 3 fico scores pay best credit score reporting agency bureaus credit reports score free what is the only free credit report website consumer credit report dispute form free credit report.com commercial irish credit bureau check allowed 1 free credit report per year what is the real free credit report website annual credit report scams how many times can you check your credit score a year cibil credit report example does derogatory public record mean credit report lowell financial credit report fico score usa long does bankruptcy stay credit report after discharge how do i report credit card scams one time only free credit report authorized the three national credit bureaus (credit-reporting agencies) are debt dispute letter credit report free credit reports bureaus credit reporting agencies dispute forms credit report 1800 credit report judgement removal my actual credit report ace cash advance phone number difference between free credit score and free credit report where to get your credit report free annual federal credit report checks free how to get your credit report in canada need payday advance bad credit equifax canada credit report free credit report govenor credit score credit reports agency get credit report now rights under fair credit reporting act how to pull your business credit report annual credit report service request employers checking credit reports annual credit report and score 3in1 credit report one time equifax 3 1 credit report coupon what does claim filed with government mean on my credit report annual credit report service credit suisse research institute;s inaugural global wealth report understanding your credit report credit score financial consumer agency canada mail credit report dispute is annual credit report a legit site order credit report all three bureaus there any truly free credit reports can you remove a charge off from your credit report best way dispute credit report errors credit freeze experian new free credit report commercial band how to obtain free credit report when denied credit free report all 3 bureaus without card credit score annual equifax free business credit report top 3 credit report companies how to get your credit report online free annual file dispute credit report online how to remove court judgement from credit report annual report credit score what are credit reporting agencies free credit report underground federal law checking your credit report online canada credit report freeze how to repair your credit report free credit report security freeze how to run a credit report on a minor credit report company addresses why companies ask for a credit report free annual credit report gov how dog u get a copy of your credit report annual credit report com legitimate federal law free annual credit report official credit bureau reporting software trans report credit card company canada free credit report government-issued identification report stolen credit cards police how to dispute derogatory item on credit report company credit reports us where is the best place to go for a free credit report annualcreditreport free personal credit report australia free background checks online without credit card get all reports free annual credit equifax sample credit score report 3 credit reports monitoring reporting disputed debt credit reporting agency get tenant credit reports experian free credit report cancel membership credit report problems com review denied credit free credit report experian free yearly credit report youtube get free credit report georgia veda personal credit report main credit reporting agencies ohio law free credit report how to access your credit report long does satisfied judgment stay credit report transunion visa report if denied credit american express corporate card credit reporting transunion order credit report checking credit report children bureaus how do you get your free once a year credit report get credit report citibank small business credit card payments quick accurate fix credit repair unlimited credit reports and fico scores read instant merge credit report credit report medical information australia old debt not on credit report credit report business gov annual free free credit reports usa get my fico score credit report transunion credit report meaning citibank credit report dispute buy my credit report online fair credit reporting act background check authorization phone number transunion credit reporting agency free 3in1 credit report scores credit expert credit report voucher code what is charge off on credit report about transunion credit report dispute remove paid charge off credit report how to write a letter to dispute credit report definition consumer protection agency under fair credit reporting act long does take negative items fall off credit report address for 3 credit bureaus how do i get my credit report in canada for free transunion free credit reports from government tips for getting a loan with bad credit national credit reporting san jose ca order credit report over the phone hard inquiry on credit report how many points credit reports from all three agencies mailing address for credit report disputes is there a real free credit report when can collections agency report to credit bureau see all 3 credit reports for free free credit report without using credit card information reading my equifax credit report meaning of credit report numbers requesting your free credit report what information is contained on a credit report dispute inquiry my credit report clean your report free annual credit first report credit checking experian debt report if denied credit are you entitled to one free credit report per year fair credit reporting act disclosure california credit report all 4 agencies how to see credit report for free free credit report no card details chase credit report limit removing experian fraud alert payday advance stores in california do companies check credit report federal free annual credit report how do i run a free credit report get my free credit report from equifax how to pull a credit report for landlords free credit report all three credit reporting agencies score free credit reports in canada equifax explains you can do legally improve your credit report tenant credit report ontario canada free business credit reports fair credit reporting act signed into law what is the highest score you can get on your credit report how to read a credit report government required free credit report annual can call get free credit report free credit reports scores all 3 bureaus get my free credit report without credit card free credit report bands name how do i get my annual credit report from the government cheap credit report score check credit report potential tenant how to credit someone on livejournal 100 free credit report canada what happened to free credit report band remove negative items from credit report after 7 years get report all three credit scores how to get something off of your credit report credit report with all 3 scores 3 1 credit reports fico scores dispute experian credit report information do you get your credit score with annual credit report free credit report new york state 609 of the federal fair credit reporting act how to improve credit report fast online money loans online loans without a bank account letter remove foreclosure credit report credit history report australia free free credit report if you ve been denied credit entitled how do i get my free credit report gov dispute error on credit report free copy credit report walmart money card report credit bureau how to remove from credit report charge off child identity theft credit report sap sd credit management reports fair credit reporting laws equifax credit score only how to clean up my credit report fast free credit report military members how to run a credit report on yourself what is a charge off on a credit report cancel free credit report membership online first american credit reporting agencies remove items paid credit report equifax credit report review get copy of equifax credit report online payday loans for unemployed in the usa credit repair family law attorney richmond va free credit report com cancel online us bank one card credit card login federally mandated free annual credit report transunion review credit report understanding equifax credit reports apollo credit agency same day cash loans online credit reporting agency dispute form free credit report goverment site tax lien credit report paid free credit report equifax experian transunion the annual credit report website tim hawkins free credit report dot lyrics free credit report class action lawsuit letter to remove collections from credit report check your credit report freeware once year credit report business free removed from credit report after 7 years where is the best place to get a free credit report online instant credit repair new social security card online credit report disputing bank of america credit report dispute address credit reports from 3 agencies obtain your free annual credit report veracity dsi credit repair complaints free credit report for landlords cash advance today orem utah newspaper how can i remove a tax lien from my credit report law credit reporting agencies free transunion credit report south africa many years does chapter 7 bankruptcy stay credit report trw business credit reporting services trw credit reporting services what is a charge off on your credit report mean credit repair attorney san diego ca free credit consumer report how do you read a equifax credit report how do i report tenant to credit bureau national credit reporting association annual conference how do i report a bad debt to the credit bureau credit report bankruptcy 7 years free credit report west virginia report credit bureau purchase all 3 credit reports and scores cibil credit report complaints does checking credit report lower score transunion usa credit report what is free credit report most affordable credit repair company often does credit report updates remove closed accounts my credit report requesting a free copy of credit report how do i contact credit report agencies free credit report military online letter credit reporting agency disputing free credit report like credit karma federal gov free annual credit report how to access my free credit report official credit report from government removing paid state tax lien credit report credco credit reports order my experian credit report which free credit report site is really free free three credit reports and scores who are the 3 4 major credit reporting companies how to dispute experian credit report online best credit score report free credit report pirate song lyrics collections reporting credit agencies equifax no longer selling credit reports employment screening free credit report and scores no credit card required fair credit reporting free credit report 1 day late payment credit report name of guy from free credit report commercials pay h and r h&r block emerald advance online application credit rating free credit check for companies three bureau credit report fico score how long does it take to remove an item from credit report negative credit report information what credit reporting agency is the most accurate remove collections my credit report get free credit report california youtube free credit report dot fair credit reporting act+consumer credit long car repo credit report clear your credit report yourself remove unauthorized inquiry credit report credit reporting credit monitoring and identity theft protection how long eviction on credit report equifax denied report personal solutions credit landsafe credit reporting agency what is your credit report based on will checking my credit report lower my scorecard how do i challenge my credit report credit reporting agency uses fico score karma credit report free how to improve my credit report score does private mortgage holder report credit bureau credit report points system how long does it take to remove items from credit report can creditors remove negative information your credit report get paid judgment removed credit report news debt credit reporting agency credit report website safe how to dispute a credit report error with transunion bad credit report duration free canada credit report equifax how to report to credit agencies get credit report canada mail can i get a free credit report from all three agencies top credit report myfico finding check your credit score canada us government mandated free credit report 3 major credit report how to obtain credit reports for landlords california get free credit report military how do i get credit report fixed my credit keeper alternative letter to remove paid collection from credit report how often can i get free credit report credit repair personal injury lawyers toronto how to request free credit report 2012 is national credit report a legit site name three credit report companies credit report order free judgement credit report south africa fair credit reporting act 2010 amendments get nco financial off my credit report how to understand a credit report what is on my credit report view for free
Home All Articles Bringing Back Baseball to the Masses

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 699 guests online

Atom RSS

Bringing Back Baseball to the Masses PDF Print E-mail
User Rating: / 2
PoorBest 
Articles & Opinion
Written by Dave Rouleau   
Tuesday, 19 February 2008 07:04

A Biz of Baseball Original ArticleAs the premier brand in all of sports, the Yankees franchise has earned the right to make sponsors pay for the privilege of being associated with its name.

This is becoming even truer when you consider that CAA Sports, an agency that provides athlete representation and manages corporate marketing initiatives for its clients, was chosen to find corporate sponsorships for the new Yankee Stadium and proposes to sell one deal that is estimated at $20 M, as reported by the Sports Business Journal.

CAA is selling the package and using it as a cornerstone for marketing efforts of its sports division. The package includes a variety of sign and marketing inventory in and around the Yankees new home, but does not include naming rights to Yankee Stadium. That means that the Yankees and CAA Sports are attempting to sell one of the biggest facility sponsorship packages ever without what's usually considered the most valuable piece of sponsorship inventory. That's exactly what makes it so intriguing to the rest of the sports industry.

"As the uber-brand for baseball, and sports generally, the Yankees are the only American franchise that could do this, with the possible exception of the [Dallas] Cowboys," said Phoenix-based naming-rights consultant Rob Yowell, who's had a hand in the deals that put Honda's brand on the home of the Anaheim Ducks and Oracle's name on the Golden State Warriors' home arena. "But I would put any price tag, even the asking price, in quotes on this, because you are dealing with a proposition that truly has never been done before."

Several packages for possible sponsors are reportedly available, with many display options.

Among the biggest signage opportunities offered in the comprehensive financial services package are large signs on the highways around the stadium; prominent exposure on Gate 4, the stadium's main entrance; several fixed signs on top of the stadium, affording an aerial view; a large sign atop the right-field scoreboard; even bigger signage on the back of the scoreboard, facing a new subway stop; signs on interior gates leading to the field; fixed and LED signs inside the stadium and the stadium bowl; permanent dugout branding; scoreboard vignettes; behind-the-plate signage and a logo on all Yankees tickets.

The Yankees are clearly not the first to do this, but the figures involved are without precedent in Major League Baseball.

Select Read More to see the rest of this original article

In a previous article published on The Biz of Baseball, Kurt Hunzeker, founder of Sparts Marketing, talked about other stadiums using this strategy to add money to their operations:

When the Boston Red Sox created a limited supply of advertising space on the Green Monster, Under Armour grabbed one of the two available slots to promote its brand to a captive audience all season long. Once the Cubs made Wrigley available, Under Armour seized the opportunity to tie-in its brand with one of sports' fabled franchises (and promote the recently-signed, company endorser, Alfonso Soriano).

It makes sense that the relatively-new performance apparel company, founded in 1996, partnered with two of baseball's historic franchises and placed its brand on the walls of sports' two oldest existing venues. This brand association translates equally well for both sides of the partnership – Under Armour adds "tradition" and "timeless" to its name, and the Cubs and Red Sox gain "fresh" and "innovative" tags to their brand.)

The Cubs-Under Armour partnership is a clear win-win for both sides.

Since Wrigley's outfield area is clutter-free, Under Armour has complete control of a high-visibility, viable advertising vehicle positioned in front of sold-out, captive crowds all season long. This does not even take into consideration the millions of fans tuning into nationally-televised broadcasts on WGN).

The Cubs add a significant revenue stream that was not on the books last year. Couple this with Wrigley's outfield bleacher expansion and new LED displays added throughout the ballpark, and the Cubs are inching closer to leveling the "business operations playing field."

He also added:

I am of the mindset that all teams regardless of sport MUST find new revenue sources both inside and outside their home arena, ballpark and stadium. Similar to any other business whose value grows with adding new consumers, maximizing its available inventory and managing its expenses, sports properties need to utilize everything at its disposal, even if it means acknowledging that tradition and "what worked in the past" has no place in today's sports business culture.

It is no wonder baseball is awash in cash like never before in the history of the sport ($6.075 billion in revenue in 2007).  With more people into the stadiums, sponsors are interested in developing any possible idea and throwing more money on these initiatives than ever before for their products to be noticed by the crowds.

What is striking, however, is how ticket prices keep climbing even though teams are making more money and fans are bombarded with more advertisements.  After a 6.3% increase in 2005, 5.4% in 2006 and 2.5% in 2007, will the Arte Moreno way of doing things come back in fashion?

In 2002, the franchise ranked 16th in attendance in major league baseball by welcoming 2,305,547 fans and won the World Series.  Shortly after he bought the Angels in 2003, Moreno cut ticket and beer prices AND started signing costly, but productive, free agents.  The results were decisive: the team ranked 5th in attendance in 2003 with 3,061,094 fans coming to Angels Stadium, a 32.8% increase in one year.  In 2004, they recorded a 10.3% surge.  Since then, the ballpark has been at least 92.2% full each year, with other price cut coming in the form of $6 baseball caps, something the team uses as advertising inside and outside the stadium.

What Moreno did should have been a lesson for smaller market teams looking to improve their fortunes while thinking outside the box.  That more of these small market teams don’t experience and try new ways of luring fans and families to their stadium (or copy Arte Moreno’s modus operandi) is unbelievable.

Something fascinating in all this is the Boston Red Sox situation; they have been stuck with jamming over 36,000 fans in a stadium that can host anymore, so for them to rise prices every year is a need and very much justifiable, although the ‘Fenway experience’ ranked number one in the majors in cost for a family of four ($313.83), almost double the MLB average and an increase of 9% over 2006.  

For the Yankees, who have ‘only’ filled Yankee Stadium to 91.8% of its capacity in 2007 (7th in the majors), wouldn’t it make more sense to freeze or slightly cut ticket prices and ask for more money out of their sponsorship deals, like the news today indicates? It seems the answer is no. 

Their inability to field a good ballclub at a reasonable price is actually driving prices higher for their fans.  We could argue that these visitors of Yankee Stadium are victims of the baseball operations department complete ineptitude in fielding an affordable roster.

I found the following passage in a Newsday article (on higher ticket prices for the two new stadiums scheduled to open in New York) while doing research for this piece and I thought it was telling of the way the average fans is slowly being squeezed out of the equation when it comes to affordable tickets to see a game of baseball in newer stadiums, which are supposed to bring in their fair share of corporate sponsorship revenues:

One problem is the number of cheap seats often shrinks in newer, smaller stadiums such as Citi and New Yankee. This will be especially noticeable at Citi, where the whopping 20,000 upper-deck seats at Shea will be a distant memory.

The new Yankee Stadium will be larger by about 9,000 seats than Citi, and Trost promised 39,000 seats for $100 or less, 24,000 at $45 or less, 16,000 at $25 or less and 5,000 bleacher seats at $12. (bolding is mine)

Why make the stadiums smaller in the first place?

Because the last few thousand seats are the most expensive to build, but they produce the least revenue. It also is because a perception of scarcity leads fans to buy early and often, for fear of being shut out. The teams like that very much.

Catering to richer, more demanding fans goes beyond selling them good seats and jumbo shrimp. In some cases, it extends to variable pricing.

After reading Yankees Chief Operating Officer Lonn Trost’s comment a week ago, it all made sense to me what the priority was when building the new stadium: “We tried to reflect a five-star hotel and put a ballfield in the middle”.

That they would try to attract businessmen is understandable, but at the same time, it seems the balance should be coming back in favor of the average fan when sponsorships are supposed to bring in that much money.

In the 2007 Team Marketing Report, which analyzes the cost of the fan experience at ballparks across the major leagues, the Angels ranked 27th for the cost of a family of four at the ballpark ($136.63), well-below the MLB average of $176.24.  That season, the Angels ranked 7th in the majors with their $111,038,577 M payroll and finished 1st in the AL West with 94 wins.

It would stand to reason that by cutting prices ever so slightly, the fans would respond positively; take their turn through the turnstiles and make up for the price cut.  With that info in hand, teams could potentially lobby for more expensive sponsorship deals and collect even more revenue, with more fans in the stands and a more affordable price to their tickets, bringing the sport back where it belongs; to the masses.

In a 2004 Los Angeles Times article about the Angels owner, I found the best way to finish this piece:

As he challenges the Dodgers of this generation, his model resembles the Dodgers of the previous one, under the ownership of Walter O'Malley and then his son Peter. The O'Malleys reliably delivered a competitive team, a clean ballpark and a family atmosphere, all at affordable prices.

Says Andy Dolich, a longtime baseball marketing executive and current president of business operations for the NBA's Memphis Grizzlies: "Moreno is almost O'Malley with a different pedigree: We care, we want to make it better, we're all about the fans, and we're going to try to give you a positive environment aside from the electric light show and fake boulders.

"I don't think the equation is that much more complicated. The fan understands that the ownership really cares about the team."

 


Dave Rouleau is a staff writer for the Business of Sports Network, where he covers baseball and hockey on The Biz of Baseball and The Biz of Hockey. He also can be found on Baseball Digest Daily, Inside the Dome (Scout.com), and Seamheads.com. His contact info can be found on the Authors Profiles.

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?