Network ratings for nationally broadcast games for the MLB 2007 regular season were a mixed bag, depending on the network, according to final ratings figures released by the Sports Business Daily.
ESPN saw an increase, “averaging an 1.5 coverage area rating for 64 telecasts, a 25.0% increase from an 1.2 rating for 98 games last year when more day games were telecast.” Ratings for ESPN’s Sunday Night Baseball were also up 10% from the year prior, as was ESPN2’s coverage, which was up 12%.
On the downside, FOX saw declines based on 26 Saturday-afternoon during the regular season. The SBD reports that “telecasts averaged a 2.3/6 rating, down 4.2% from a 2.4/7 for 18 telecasts in '06, when coverage began in late May,” translating to a -4.2% decline from the year prior.
Maury Brown is the founder and president of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football and The Biz of Basketball (The Biz of Hockey will be launching shortly). He is also a contributor to Baseball Prospectus contributed to the 2007 Pro Football Prospectus and is an available freelance writer.
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