MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, announced today that it has established a new online ticketing record for the seventh consecutive year as, to date in 2007, more than 24 million tickets have been sold on behalf of the League's 30 clubs at MLB.com, and the individual club sites. The current total tickets sold not only represents a new annual mark for the company, but also surpasses the total number of tickets sold online for the entire 2006 season.
In 2007, MLB.com introduced the delivery of tickets to mobile devices. This service, currently being used by five clubs, allows fans to have their tickets delivered straight to a designated mobile phone via a standard text message and have the image on the phone scanned at the gate. The ticket on the phone has a unique barcode and all of the relevant game information of a paper ticket, including opponent, time, section, row and seat. Fans receive a receipt to use as a seat identifier after the mobile ticket has been successfully scanned.
As the baseball season enters its stretch run with 18 teams within seven games of a postseason berth, Major League Baseball remains on pace to establish a new attendance record for the fourth consecutive year. Total attendance for the 30 Major League clubs has surpassed 64 million and is more than 4 percent ahead of the total through the same date of last year's season total of 76,042,787.
Maury Brown is the founder and president of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football and The Biz of Basketball (The Biz of Hockey will be launching shortly). He is also a contributor to Baseball Prospectus.
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