MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball and Research In Motion (RIM) announced today that BlackBerry smartphone users can now access MLB.com using a single click.
Fans can now download an MLB.com icon to their BlackBerry smartphone, allowing immediate access to the MLB.com mobile website with a single click. The MLB.com icon can be downloaded for free by visiting mlb.com from any BlackBerry smartphone and selecting the "Put this icon on your BlackBerry home screen" link.
"We are excited to partner with an industry leader such as RIM to provide millions of BlackBerry subscribers instant access to our comprehensive mobile content offerings," said Adam Ritter, Vice President, Wireless, MLB Advanced Media. "This integration will allow fans streamlined access to the MLB.com mobile site for the latest scores, standings, statistics, fantasy news and team information from all 30 Major League clubs wherever and whenever their needs arise."
"BlackBerry customers value the ability to stay connected to a wide range of information in their personal and professional lives," said Mark Guibert, Vice President, Corporate Marketing at Research In Motion. "The MLB.com mobile site makes it easier and more convenient than ever for baseball fans to satisfy their curiosity and stay on top of the game."
Maury Brown is the founder and president of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football and The Biz of Basketball (The Biz of Hockey will be launching shortly). He is also a contributor to Baseball Prospectus.
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