Cardura hur stor dos lagligt bestalla Flexisyn Lioresal kram kopa att kopa Acticin i sverige vad kan man kopa Crestor kopa Protonix i spanien kan man kopa Premarin i sverige kopa Diclofenac pa kanarieoarna pris Detrol apotek hjartat Oxytrol bestalla container kopa Nimotop estland kopa Levothroid i turkiet Tadalis bra pris Glucovance pris apoteket hjartat kopa Ventolin i sverige forum kopa Aleve oslo Inderal rekommenderad dos ar det lagligt att kopa Femara pa natet generisk Pamelor i sverige Zaditor kopa sverige Pletal for kvinnor pris ar det recept pa Aricept viagra Vantin kopa bestalla Styplon pa natet kopa Nolvadex i stockholm kopa Tretinoin mot faktura kop Xeloda utan recept Digoxin gel pa recept svart att fa recept pa Phenergan bestalla Calcium Carbonate utan recept rekommenderad dos Speman var kan man kopa akta Triamterene vart kan man bestalla Atorlip-20 billig Zithromax sverige Penegra kopa jord vill kopa Avodart Nolvadex pris pa gatan kopa Levothroid pa teneriffa kopa Dostinex estland kan man kopa Singulair pa apotek kan man kopa Naltrexone pa mallorca kopa Ciplox internet dosering Serevent k Haldol vilken dos att kopa Lopressor kopa generisk Flexisyn Elimite kopa Cozaar pa apoteket pris kopa Evecare online 2013 kopa Cafergot 50mg flytande Rosuvastatin dosering kopa Singulair i butik stockholm kan man kopa Brahmi pa teneriffa Fucidin utan recept kopa Amaryl pa cypern Amantadine uttag pris Roxithromycin 100 billig Malegra kapslar pris kopa Saw Palmetto inom eu Zyban jelly kopa kopa Cipro pa ica vill kopa Purim kopa Clomid online sverige kopa Olanzapine i turkiet bestalla Erexin-V utan recept Feldene pa recept kopa Styplon online sverige kopa Ampicillin i tallin kopa Aricept i indien olagligt att bestalla Lipothin olagligt att bestalla Endep kan man kopa Finax pa teneriffa Minocin mot angest dos kopa Requip online kopa Fosamax sakert pa natet lagligt att bestalla Diakof pa natet pris pa Avodart sverige Ashwagandha dosering vuxna kopa Naltrexone online kan man kopa Aristocort i usa kopa Avodart i danmark kopa Rocaltrol for kvinnor lagligt att kopa Provera bestalla Vasodilan online flashback kopa Prazosin pa kanarieoarna var kan man kopa Duphalac pa natet Betapace pris apotek sverige pris pa Zocor sverige kan man kopa Tetracycline i usa kopa Cabgolin estland Duetact dosering foredrag pris pa Epivir-HBV pa apoteket Mycelex-g kram pris forsaljning Alavert Benadryl hog dos Minomycin rapid recept bestalla Allegra for kvinnor Paxil pris i sverige Cytoxan billig kopa Lasix pa natet sverige kopa billigt Beconase AQ Atorlip-20 pris apotek sverige kopa Kytril online 2013 var kopa Famvir pa natet Duphalac dosering angest viagra Aldactone kopa kan man kopa Geriforte pa apoteket ar det lagligt att kopa Aciclovir kopa Diltiazem original var kopa Confido pa natet kopa Cymbalta billigt sakra sidor att kopa Lasuna bestalla Tulasi online flashback Triamcinolone online utan recept Kamagra dos forsta gangen basta stallet att kopa Risperdal Imitrex lag dos pris pa Plaquenil pa apoteket kan man kopa Lady era pa apoteket utan recept kan man kopa Nootropil i spanien dodlig dos av Ralista bestalla Calan sverige recept for Serevent olagligt att bestalla Yasmin pa natet forsaljning NPXL apotekets pris pa Remeron behovs recept for Zyban Aristocort snabb leverans bestalla Metoclopramide i sverige kopa Septilin pa kanarieoarna Clonidine kram kopa kopa Zaditor teneriffa kopa generisk Entocort i sverige recept for Evista Aciphex bestalla kopa Augmentin i tallinn kopa Baclofen pa rhodos kopa Entocort i apoteket kan man kopa Tegretol i danmark sakert stalle att kopa Bupron SR kopa Zovirax tyskland kopa Prinivil pa mallorca Brahmi bestalla kopa Venlor i helsingborg bestalla hem Nicotinell Bupron SR till katt dosering Hytrin gel pa recept kopa Tinidazole receptfritt Coumadin kapslar pris Mentat nervositet dosering dodlig dos av Fertomid kopa Amitriptyline egypten kopa Singulair sverige 2012 kan man kopa Tetracycline pa gran canaria kopa Ponstel duo kan man kopa Hydrochlorothiazide i thailand bestalla Antivert pa natet lagligt var kopa Hytrin flashback bestalla Levothroid pa natet flashback Betnovate dosering till katt behovs recept for Celadrin i spanien kopa Lioresal orifarm bestalla Bonnispaz kan man kopa Epivir-HBV i sverige kopa Casodex i egypten kopa eljo Femcare kan man kopa Shuddha pa apoteket Vytorin utan recept spanien Lynoral dos migran kopa Rosuvastatin i tyskland Arcoxia utan recept Toradol pa natet utan recept kopa Micardis i turkiet vilka lander kan man kopa FML Forte receptfritt bestalla Erexor fran thailand Prazosin dosering vuxna Anafranil bestalla bra stalle o kopa Cytotec kopa Paroxetine pa kanarieoarna vill du kopa Compazine Zetia gel pris apoteket Mobic lagre pris Rocaltrol utan recept spanien hur bestalla Toprol Ampicillin 100 billig bestalla Urispas pa natet lagligt kopa generisk Roxithromycin online pasteta od Kytril recept kopa Effexor pa gran canaria Bupropion mot nervositet dos vad kan man kopa Diflucan lagre pris pa Lincocin Provera strombrytare pris kan man kopa Anacin pa ica kopa Lincocin pa apotek bestalla Sinemet pa natet lagligt kopa Seroflo i indien Depakote kram pris kan man kopa Micardis pa apoteket utan recept kopa concerta Minomycin billig Yasmin pa natet kopa Dramamine i italien kopa Lariam online lagligt i vilka lander kan man kopa Oxytrol receptfritt kopa Xalatan pa kreta bestalla Fosamax pulver Sinequan gel recept kan man kopa Azulfidine pa apoteket kan man kopa Torsemide receptfritt i danmark snabb leverans Ralista vaga kopa Dilantin pa natet bestalla Panmycin fran thailand kopa Mestinon i london kopa Zantac orifarm kopa Himcolin bangkok apoteket hjartat Nolvadex pris kopa Mestinon i bulgarien kopa Risperdal pa natet lagligt Erexor recept kopa Noroxin pa kreta kopa Sildalis i phuket billig Avalide pa natet kan man kopa Aristocort i kroatien kopa riktig Crestor kopa Nexium gel kopa kvinnlig Amoxil Gasex tabletter pris sverige kopa Digoxin thailand kan man kopa Renagel pa teneriffa pris Serevent sverige Mircette bestalla container kopa laglig Atorlip-10 Erexin-V shampoo kopa dodlig dos Mycelex-g var kopa Serevent kopa Seroquel seriost Evista utan recept i sverige kopa Avapro i tallin hur kopa Cefadroxil generisk Cozaar snabb leverans Atorlip-10 kopa jord kopa Finax 10 mg kan man kopa Methotrexate i turkiet var kopa Cholestoplex pa natet kopa eljo Dramamine var ska man kopa Bupropion lagligt kopa Risperdal saker sida att kopa Eldepryl bestalla Effexor fran thailand svart att fa recept pa Seroquel apoteket hjartat Wellbutrin pris kopa Mentat 2013 Yougara dodlig dos bestalla Liponexol for kvinnor kop generisk Sinequan kopa Lozol kram kan man kopa Acticin pa gran canaria kopa Panmycin i butik stockholm kopa Allopurinol tabletter kopa Calcium Carbonate i norge kopa akta Vasotec pa natet kopa Lanoxin oslo kopa Ashwagandha flashback 2015 kan man kopa Promethazine i italien kopa Fluoxetine over disk kopa Maxalt pa teneriffa kopa Diovan pa mallorca bestalla Lukol pa natet kop generisk Toradol olagligt att kopa Sominex kan man kopa Cephalexin i sverige Robaxin kram kopa behovs recept for Calcium Carbonate Apcalis vet dosering kopa Feldene orifarm lagligt att bestalla Aricept pa natet kopa Keflex i filippinerna behovs recept for Topamax bestalla Compazine england kopa jord Nolvadex kopa concerta Clindamycin kopa Atorlip-20 i tallinn kopa Tadacip barcelona pris Zetia pa apoteket kopa Coumadin i spanien Doxycycline tabletter pris sverige Bentyl tabletter pris sverige eljo Tadapox basta pris dosering Aldactone till hund vart kan jag kopa Liponexol kopa billigt Differin kopa Top Avana i sverige vad ar generisk Deltasone saker sida att kopa Finax kan man kopa Atorlip-5 i sverige hur far man Crestor pa recept kan man kopa Dipyridamole i kroatien Evista vagguttag pris kopa riktig NPXL kopa Zovirax pa faktura kan man kopa Inderal pa mallorca lagligt att bestalla Allopurinol pa natet ar det olagligt att kopa Crestor pa natet bestalla Serophene pa internet Rogaine 5 dosering vuxen kopa Phexin flashback 2013 kopa Confido alanya bestalla Procardia online flashback vart ska man kopa Risperdal Proscar till hund dosering kopa Propecia utan recept kopa concerta Cyklokapron kopa Reminyl pa natet olagligt var kan man kopa Charboleps receptfritt ar det olagligt att bestalla Avapro Seroquel basta pris kopa Albendazole i thailand forsaljning av Zanaflex kopa Mycelex-g danmark viagra Advair kopa pris Trandate turkiet Levlen vilken dos Zyrtec online utan recept apoteket hjartat Clarina pris kopa Advair lagligt kopa Lariam pa rhodos Emsam recept kopa Renagel gel kopa Augmentin danmark kopa Prandin i riga vad kan man kopa Prevacid vad ar generisk Sominex Pariet med snabb leverans var kan man kopa Buspar duo pris for Prazosin Mestinon migran dos billig Speman pa natet Himcocid rapid recept kopa Benicar spanien kopa Paroxetine inom sverige Mentat dosering till katt hur kan man kopa Lipitor kopa Tamoxifen 400 mg forsaljning Grifulvin V Indinavir hog dos kopa Doxycycline i grekland Nootropil pris pa gatan kopa Periactin i danmark kopa Rumalaya flashback 2015 bestalla container Differin kan man kopa Proventil i frankrike vill kopa Rogaine 5 kopa Mestinon i vietnam kopa Naltrexone i eu var kan man kopa Celebrex receptfritt Atorlip-10 hexal kopa generisk Atorlip-10 i sverige bestalla Nicotinell for kvinnor skaffa recept till Atorlip-5 vad kan man kopa Probalan kopa Dapoxetine pa rhodos Liv 52 tabletter pris sverige bestalla Tamoxifen i sverige kan man kopa Zyloprim pa gran canaria Kemadrin vilken dos kopa Noroxin sakert pa natet var kopa Tofranil flashback Cephalexin pulver kopa hur kopa Sinemet kan man kopa Beconase AQ spanien kopa Cardura apoteket Zestoretic pa recept kop Trial Erection packs snabb leverans sankt pris Arimidex bestalla Epivir-HBV till sverige Copegus hur stor dos kopa Differin i egypten kopa Panmycin sakert Citalopram gel pa recept kan man kopa Diakof i spanien vart bestalla Lotrisone bestalla Penegra jelly kopa Plavix grekland flytande Albenza dos pris pa Metoclopramide i turkiet kopa Lioresal kopenhamn kan man kopa Geriforte i italien kopa Requip i frankrike ar generisk Zofran farligt Prilosec jelly snabb leverans kopa Lipitor over disk Grifulvin V kram kopa kopa billig Doxycycline kan man kopa Hoodia pa apoteket kopa Anacin 400 mg kopa Tamoxifen online 2013 kan man kopa Claritin i england kopa Requip duo kopa Xeloda utomlands kopa Tadalis pa internet Top Avana lag dos kan man kopa Singulair i england kopa Micronase tjeckien svart att fa recept pa Diakof ar det olagligt att kopa Topamax pa natet kan man kopa Cafergot i frankrike dosering Exelon till hund Shatavari dosering forsta gangen basta sidan att kopa Nizagara kopa Duphalac i italien generisk Antabuse i sverige kopa Sinemet att kopa Betnovate farligt kopa Sumycin pa natet Charboleps dosering migran kopa Keppra grekland kopa Nasonex i kina lagligt att bestalla Skelaxin pa natet kopa Apcalis polen Dutas dos migran bestalla Benzac flashback kopa Keppra pa teneriffa bestalla Metformin till sverige Celadrin for kvinnor pris var kopa Cialis billigt kopa Amaryl pa postforskott kopa Rogaine 5 online lagligt var ska man kopa Renagel kopa Mycelex-g apotek kopa Differin i kina kopa jord Pariet Proscar oral losning pris Calan eljo pris generisk Imdur biverkningar Torsemide billig kopa Celadrin pa gran canaria snabb leverans Bactroban eljo Lamictal pris kopa eljo Celexa kan man kopa Inderal i sverige kopa Zenegra pa faktura kopa Albendazole i goteborg Acticin i sverige utan recept Diarex och traning dosering lagsta pris pa Ditropan Lasuna och traning dosering pris Lotensin apotek hjartat kopa Colchicine pa mallorca kopa Tricor pa natet olagligt kopa Tadalis flashback bestalla hem Claritin kopa Nicotinell online 2012 bestalla Ginseng online generisk Probalan sverige lagligt bestalla Cabgolin kan man kopa Aciclovir i frankrike Ginseng utan recept kopa Requip tallinn lagligt bestalla Zenegra Celadrin tabletter pris sverige hur kopa Renagel kopa Shatavari i norge kopa Olanzapine 10mg kopa Amitriptyline i grekland kopa Rumalaya inom eu pris for Bonnispaz dosering Zithromax till hund kopa Erexin-V seriost bestalla Lamisil pulver basta stallet att kopa Dapoxetine pa pris for Skelaxin bestalla Ayurslim till sverige kopa Aciclovir over disk kopa Abana rhodos kopa Combivent pa faktura kopa Tricor snabb leverans kan man kopa Aldactone pa ica Peni Large i sverige utan recept kopa Aciclovir i lettland kopa Precose online sverige bestalla billig Torsemide kopa Alesse turkiet Aygestin dosering somn V-gel pris sverige kopa generisk Myambutol online pris pa Lotensin i turkiet Keftab utan recept i sverige Actonel basta pris kopa Nootropil pa ica kopa Dilantin sakert online kopa Lopressor pa apotek kopa Isoniazid i tallin Deltasone utan recept i sverige kopa Dilantin i butik kopa Cyklokapron inom eu apoteket Cleocin pris kopa Synthroid i tyskland olagligt att bestalla Depakote pa natet kopa Mentat spanien
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Are the Cubs Leading a New Era in Baseball Sponsorships? PDF Print E-mail
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Articles & Opinion
Written by Kurt Hunzeker   
Thursday, 09 August 2007 06:54

A Biz of Baseball Original ArticleYears from now, when sports business practitioners look back at 2007, will they recognize the “tipping point” of a new era in sports marketing?

Time will tell, but I believe an ideological shift in marketing philosophy gained acceptance and momentum this year on Chicago’s North Side.

While advertising on outfield fences is as much a baseball tradition as hot dogs and keeping score, the Chicago Cubs’ historic ballpark, Wrigley Field eschewed the traditional signs hawking beer, financial services, insurance providers and the like, and instead grew ivy to cover its outfield perimeter.

Other ballparks employed this clutter-free strategy; keeping its outfield fence clear of corporate branding (see: Boston’s 95-year-old Fenway Park).

But with the recent new ballpark construction boom, and its accompanying expansion of revenue-generating amenities, teams in older venues had to find new ways to level the “business operations playing field.”

Wrigley Field lacked what other ballparks had in spades – available space.

Until recently, Wrigley lacked any exterior, static fascia signage, let alone the latest LED technology, which virtually increases available advertising space exponentially. But this year marked the start of something Cubs’ management avoided since the ballpark’s opening in 1914 – allowing a sponsor to place its logo on Wrigley’s outfield fence.

The Cubs’ new partnership with Under Armour signals a fundamental change in what is considered sacred.

Wrigley is Wrigley because it takes fans, visitors and tourists alike back in time to baseball’s past – intimate, grandstand seating, and a singular focus on the game itself, free of advertising clutter.

But baseball in 2007 cannot survive without corporate partnerships (and the same is true for any sport). Teams sell sponsorship and advertising space based primarily on the number of views or impressions a particular item generates, and on-field signage is the most visible and sought-after pieces of inventory teams have in their sales arsenal.

While other teams generated millions of dollars in advertising revenue from on-field ad panels, the Cubs could not. The team had to level the “business operations playing field”…and help defray the added $300M payroll it added this past off-season.

Tradition be damned; the Cubs had to generate new revenues.

And Under Armour jumped at the opportunity.

(Select Read More to see the rest of this original article)

When the Boston Red Sox created a limited supply of advertising space on the Green Monster, Under Armour grabbed one of the two available slots to promote its brand to a captive audience all season long. Once the Cubs made Wrigley available, Under Armour seized the opportunity to tie-in its brand with one of sports’ fabled franchises (and promote the recently-signed, company endorser, Alfonso Soriano).

It makes sense that the relatively-new performance apparel company, founded in 1996, partnered with two of baseball’s historic franchises and placed its brand on the walls of sports’ two oldest existing venues. This brand association translates equally well for both sides of the partnership – Under Armour adds “tradition” and “timeless” to its name, and the Cubs and Red Sox gain “fresh” and “innovative” tags to their brand.)

The Cubs-Under Armour partnership is a clear win-win for both sides.

Since Wrigley’s outfield area is clutter-free, Under Armour has complete control of a high-visibility, viable advertising vehicle positioned in front of sold-out, captive crowds all season long. This does not even take into consideration the millions of fans tuning into nationally-televised broadcasts on WGN).

The Cubs add a significant revenue stream that was not on the books last year. Couple this with Wrigley’s outfield bleacher expansion and new LED displays added throughout the ballpark, and the Cubs are inching closer to leveling the “business operations playing field.”

So an idea that was once thought sacrilegious, now becomes a major revenue source for the Cubs. In an effort to find and maximize its revenue potential, what “space” will teams utilize next?

Three years ago, Major League Baseball tried to brand bases with “Spider-Man 2” logos as part of a partnership with Columbia Pictures and Marvel Studios to promote the superhero sequel. Public backlash absolutely destroyed that idea; deeming bases and other items in-play “are sacred to the integrity of the game.”

From a potential sponsor’s point-of-view, I would not place a high amount of value on bases-as-marketing-vehicles. Fans at the game could not see it (too small), and unless camera angles gave consistent bird’s-eye views of the top of each base, the number of impressions would be minimal at best. The only way a team could convince me to buy advertising space on a base is if I could change the color of the entire base, making it really stand out to consumers inside the ballpark and those watching at home (think UPS and the color brown).

I am of the mindset that all teams regardless of sport MUST find new revenue sources both inside and outside their home arena, ballpark and stadium. Similar to any other business whose value grows with adding new consumers, maximizing its available inventory and managing its expenses, sports properties need to utilize everything at its disposal, even if it means acknowledging that tradition and “what worked in the past” has no place in today’s sports business culture.

Whether they intended to or not, the Cubs and Under Armour set the precedent for other teams to follow.

The day is near when an innovative sponsorship executive sells Scott’s or Miracle-Gro to an exclusivity agreement for the actual playing surface (either the entire field, foul territory or the sidelines), complete with Scott’s/Miracle-Gro’s logo designed into the grass for all fans (at the game and at home) to see.

The day is near when basketball teams place dasherboards around the court’s perimeter, not only providing them with new revenue streams, but a physical security buffer between players and trash-talking and trash-throwing fans.

The day is near when Windex adds static cling decals to a hockey rink’s plexiglass.

I do not want team uniforms to turn into NASCAR fire suits, but I would not object to a single sponsor adding its logo on a sleeve.

That day will come soon as well.


Kurt Hunzeker is a staff member of the Business of Sports Network. He is the former editor of the Team Marketing Report, and the founder Sparts Marketing (www.spartsmarketing.com), a sports-centric design and consulting firm where sports, art and marketing fuse together to create award-winning campaigns, unique brand identities and innovative sponsorship platforms.

He, as well as all other authors on The Biz of Baseball can be contacted through the Author Profiles page.

 
 
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