Home Television Cardinals See Television Viewership Drop 10%

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Written by The Staff   
Tuesday, 03 July 2007 10:29

CardinalsWith the World Series Champion St. Louis Cardinals sitting 9.5 games out of first place in a lack-luster NL Central, fan interest – at least on the television – has been dropping.

Ratings on “FSN Midwest are down 10 percent in the ratings over the same date last year, and contests on over-the-air TV have dipped 4 percent. (That package was on KPLR, Channel 11, last year and is on KSDK, Channel 5, this season),” according to Nielsen Media Research by way of Dan Ceasar of the St. Louis Post-Dispatch.

Ceasar reports that 7.6 percent of television homes in the St. Louis area are tuning into Cardinals game this season. That’s a drop from 8.4 percent compared to the same time last year.

Part of the reason for the drop might be attributed to the declining number of games available to Cardinals fans, as compared to last year. The Cardinals have 21 games scheduled on KSDK (Channel 5), 19 fewer than the club had on KPLR (Channel 11) last season and 58 fewer than the 79 games the club had on over-the-air TV in 1991-93.

Below are the ratings for the Cardinals based on Nielsen Media Research.

 YearOver The Air
Cable 
 1996 10.2 3.0
 1997 11.8 4.7
 1998 14.8 7.0
 1999 11.7 6.4
 2000 12.8 8.6
 2001 11.0 7.4
 2002 10.9  7.7
 2003 10.3 7.6
 2004 12.5 8.8
 2005 12.9  9.2
 2006 13.4 8.6
 2007 13.7* 7.6*

* 2007 figures though Thursday

  • Over-the-air games are on KSDK (Channel 5) this season after being on KPLR (Channel 11) previous years. Cable telecasts were on Prime Sports in 1996-97, but have been on FSN Midwest since.
  • Each ratings point represents 1 percent of the homes in the St. Louis market that have a TV set.

Source: St. Louis Post-Dispatch

 
 
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