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Brosnan on Extra Innings: All Home Market Games Available PDF Print E-mail
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Written by Maury Brown   
Friday, 16 February 2007 05:11

MLB Extra InningsTim Brosnan, MLB's executive vice-president of business, is providing statements on the proposed plan to make Extra Innings exclusively available on DirecTV only on USA Today . The statements can be responded to by comments, to those registered on USA Today.

Brosnan has the following to say about the proposed deal:

We offer the following assurances to our fans: Any deal for the Major League Baseball's Extra Innings subscription package, when concluded, will in no way affect a single fan's ability to watch games of his home club in his home market. Major League Baseball will continue to make available on basic cable, satellite and broadcast television more games by far than any other sport (on average, more than 400 games per year are telecast in each market); a subscription package of out-of-market games will continue to be available to a broad segment of our fan base through either MLB Extra Innings or MLB.TV, its broadband counterpart.

MLB has consistently sought to do the best job possible of marketing the game to our fans. Through the ballpark experience, TV, radio, satellite radio, broadband and the Internet, wireless, licensed products and sponsor marketing initiatives, we look to meet the demands of our fans in as many ways as possible for one simple reason: It's good business. We always act according to our belief that if we do what we think is in the fans' best interests, our business will benefit. And, guided by that principle, we have achieved record success in the past five years.

We have had fair and open negotiations with cable, satellite and telephone company distributors regarding the distribution of a new MLB dedicated channel to all our fans and the continuation of the MLB Extra Innings package. We believe that the launch of an MLB-dedicated channel as part of a basic service will be a great benefit to all of our fans, as it will provide a wide diversity of baseball programming, 24/7. Our goal remains to provide as much MLB programming as we can to the maximum number of viewers, and any consummated deal will reflect that.

OTHER EXTRA INNINGS ONLY ON DIRECTV ARTICLES ON BIZ OF BASEBALL (from oldest to newest)

 
 
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