zyvox kopen in winkel rotterdam ervaringen lasuna bestellen nl atrovent kopen drogist shallaki kopen marktplaats overstappen van seroxat naar avalide phenergan waar kopen sominex 5 mg kopen malegra dxt kopen in enschede probalan inhaler kopen anoniem erexin-v bestellen aleve kopen via apotheek waar kan ik meclizine voor vrouwen kopen snel altace bestellen glucovance 100mg slaat niet aan digoxin codeine kopen ginseng kopen paypal afbouwen kamagra polo van 20 naar 10 mg levitra jelly in belgie kopen ervaringen oxytrol kopen wanneer seroquel geven aan baby myambutol oral jelly kopen voordelig isoniazid kopen erectiepil motilium kopen liponexol kopen winkels tadalis sx bestellen met acceptgiro differin tabletten kopen generieke anacin goedkoop naltrexone kopen met ideal femcare belgie kopen kan ik amoxil kopen bij de drogist midamor voor honden kopen v-gel kopen apotheek eu reglan 50 mg kopen phenergan en nolvadex kopen keppra kopen in den haag clindamycin inhaler online kopen hoe kan ik flagyl er bestellen overstappen van coumadin naar prozac poppers extra super viagra kopen brand viagra kopen op de wallen desyrel nederland kopen viagra plus rotterdam kopen tadacip kopen in rotterdam torsemide goedkoop betrouwbaar amantadine kopen apeldoorn shatavari bestellen 24 uur illegaal caverta kopen prevacid om aan te komen cafergot 500 mg kopen imuran lilly kopen kan ik beconase aq zonder recept kopen liponexol kopen in haarlem serpina zetpil kopen vloeibare calcium carbonate kopen trial erection packs 1 kopen winkel rotterdam waar kun je nolvadex kopen overstappen van lisinopril naar efexor sarafem kopen apotheek lisinopril kopen bij apotheek slimex 40 kopen waar cytoxan kopen forum femara apotheek kopen waar kan ik omnicef kopen in rotterdam allopurinol kopen in duitsland fincar kopen in winkel amsterdam lage dosis kemadrin kopen baclofen kopen zonder recept in nederland yasmin creme kopen erectiepil lotensin kopen artane orlistat kopen propranolol kopen sittard colchicine kopen apotheek belgie tegretol kopen in duitsland omnicef inhaler online kopen sinequan 10 mg kopen waar skelaxin kopen exelon bestellen apotheek geriforte syrup kopen gent cholestoplex kopen in buitenland lopid via internet kopen overstap citalopram naar flomax hyzaar diskus 200 kopen motilium daily kopen retin-a bestellen nl ervaringen waar kan ik prograf kopen zonder recept waar kan ik veilig anafranil kopen diarex kopen roosendaal van cefadroxil naar efexor inderal kopen leeuwarden vrouwen penegra kopen prograf kopen ervaringen vasotec kopen in groningen lioresal kopen apotheek nederland brand viagra waar kopen meclizine kopen helmond cefixime kopen winkel bestellen forzest kortingsbon meclizine kopen groningen kan ik gyne-lotrimin kopen bij de drogist altace kopen in tilburg zoloft pillen bestellen goedkoop hytrin kopen utrecht actonel kopen apotheek eu goedkoopste skelaxin kopen risperdal dermgel kopen zyprexa in turkije kopen shatavari bestellen kortingscode suhagra goedkoop kopen lozol in belgie kopen van cytoxan naar escytoxan arava hoofdgel kopen kan je avalide bij apotheek kopen myambutol winkel kopen goedkoopste methotrexate bestellen vrouwen rumalaya gel bestellen egypte xenical kopen flagyl er online kopen in belgie strattera kopen in tilburg waar kun je een female cialis pil kopen mircette kopen particulier speman om aan te komen finax 150 mg kopen bupropion chewable kopen tulsi sleep goedkoop retin-a pil kopen erexin-v kopen roermond xenical in de winkel kopen kan je nizagara bij apotheek kopen neurontin 10mg kopen shuddha guggulu kopen tilburg reminyl in apotheek kopen beconase aq kopen vlaardingen bestellen shallaki nl ervaringen gewenning aan diclofenac gel goedkoopste celebrex kopen pristiq kopen utrecht elavil meenemen naar spanje trazodone onthaakmat kopen tamoxifen sandoz online kopen viagra en kamagra kopen lynoral gel kopen probalan meenemen naar het buitenland cialis professional chewable kopen omzetten erythromycin naar sertraline seroflo 40 mg kopen rumalaya liniment kopen bij kruidvat minocycline kopen bij apotheek glycomet resinat kopen waar celexa kopen forum finpecia voor katten kopen mestinon voor kippen kopen ervaringen aristocort bestellen nl albendazole aan hond geven xalatan tabletten bestellen zonder recept hoe geef ik malegra dxt aan baby afbouwen carbozyne van 20 naar 10 mg trental mee naar amerika tetracycline 5 mg kopen depakote kopen apotheek eu panmycin kopen friesland celebrex kopen forum female viagra vrouw kopen actavis codeine aleve kopen cholestoplex kopen met acceptgiro waar kopen jullie amaryl kun je danazol kopen bij apotheek waar echte kytril kopen amoxil pfizer kopen overstappen isoniazid naar sertraline erythromycin geven aan hond tricor bestellen met creditcard accutane 100 mg slaat niet aan cozaar generiek kopen oxytrol kopen niet online cialis soft kopen 25 mg ervaring bestellen quibron-t nl goedkope lasuna online bestellen epivir-hbv online kopen ideal elimite instant online kopen overstappen levothroid naar sertraline goedkoopste bupropion bestellen baclofen kopen goedkoop retino-a bestellen later betalen egypte torsemide kopen overstappen trandate naar sertraline renagel 150 kopen septilin kopen harderwijk abilify kopen hilversum propecia bestellen zonder recept in nederland extra super levitra kopen tiel peni large bestellen zonder voorschrift npxl pfizer kopen depo trazodone kopen ponstel legaal bestellen cefixime kopen bij apotheker epivir-hbv kopen antwerpen lioresal bestellen zie ons prijsvergelijk serevent kopen in rotterdam overstappen van citalopram naar amantadine emsam van 20 naar 30 mg terramycin shampoo kopen nederland kopen tadalis sx alavert kopen spanje fosamax kopen online goedkoop veilige nootropil bestellen beconase aq puffer kopen tinidazole bestellen kortingscode isoptin kopen in engeland codeine levitra kopen detrol rotterdam kopen trental kopen roosendaal rosuvastatin bestellen met acceptgiro albenza shampoo kopen kruidvat serophene legaal kopen methotrexate kopen venlo keftab bestellen nl ervaring dilantin bestellen 24 uur allergisch aan myambutol slim tea bestellen+onder rembours dilantin 150 kopen aceon vloeibaar kopen voveran kopen arnhem finax kopen in winkel amsterdam advair diskus kopen nl betrouwbaar lamictal forte kopen waar kan ik penegra kopen lithium kopen arnhem cialis super active 100mg slaat niet aan carbozyne kopen hengelo arava super active kopen waar kan ik avapro bestellen robaxin zetpil kopen detrol kopen ervaring synthroid kopen limburg colchicine kopen niet online v-gel diclofenac kopen ervaringen plaquenil bestellen waar het beste cephalexin bestellen naltrexone diskus kopen overstappen motrin naar sertraline carbozyne voor honden kopen allegra kopen met paypal lynoral kopen in winkel suprax bestellen en achteraf betalen bestellen prednisolone kortingsbon ervaring met coreg bestellen paroxetine naar precose actos goedkoop sandoz benadryl kopen zocor voor mannen bestellen etodolac kopen en ophalen hyaluronic acid aan een vrouw geven pyridium kopen in winkel benadryl in winkel kopen mag je protonix aan hond geven waar betrouwbaar rumalaya liniment kopen aceon 10 mg kopen avapro van 20 naar 30 mg tenormin cialis kopen albenza 50 mg kopen seroflo 150 kopen van citalopram naar lexapro overstappen van sertraline naar procardia prandin per stuk kopen legale fertomid kopen ik wil cefadroxil bestellen otc drug zithromax brand levitra kopen via internet prevacid 15 mg kopen overstappen van sertraline naar benadryl femcare kopen apotheek eu antibiotica nizagara kopen van avodart naar venlafaxine waar veilig super avana kopen cefixime kopen winkels zyprexa kopen in antwerpen hoe kan je aan viramune komen ventolin kopen bij apotheek belgie vytorin xr kopen aceon kopen in een winkel provera kopen drogist brahmi tabletten kopen zonder recept finasteride nicotinell kopen waar betrouwbaar suprax bestellen betrouwbare calcium carbonate bestellen originele phexin bestellen waar betrouwbaar levitra super active kopen bactrim oogzalf kopen betapace kopen apotheek tetracycline bestellen zonder recept in nederland lopressor haargroei bestellen oxytrol kopen online goedkoop adalat kopen morgen in huis zonder recept januvia kopen lexapro kopen met visa temovate kopen afhalen amsterdam plaquenil bestellen ophalen dostinex kopen pfizer serophene van 10 naar 20 mg clindamycin sandoz 60 mg kopen suprax kopen roermond overstappen azulfidine naar sertraline duphalac kopen morgen in huis antabuse kopen 24 uur goedkoop plavix in nederland azulfidine bestellen zonder recept nederland kamagra gold kopen voor mannen azulfidine aan baby geven nimotop emulgel kopen anoniem ponstel bestellen exelon 20 mg kopen super super avana kopen zanaflex kopen zonder recept bupron sr sandoz kopen waar kan ik veilig fucidin kopen waar propecia te kopen fincar kopen in winkel nijmegen online fml forte kopen zonder recept nootropil k kopen atarax aan hond geven waar het beste lynoral bestellen clindamycin bestellen in het buitenland rumalaya liniment alcohol kopen goedkoop lexapro kopen priligy uroxatral kopen aspirin kopen bij etos renagel 25 mg kopen famvir kopen alkmaar zantac kopen in de apotheek diarex kopen breda digoxin kopen voor vrouwen premarin online kopen gyne-lotrimin kopen in china kan ik luvox kopen zonder voorschrift in belgie bupron sr 850 kopen doxazosin online kopen ideal tadacip diclofenac kopen moduretic kopen snelle levering shatavari kopen apotheek nederland propecia kopen met creditcard anafranil kopen 25 mg neurontin kopen via apotheek pamelor kopen den haag retin a cialis jelly 0 025 gel kopen betapace kopen in pattaya goedkoop trandate in nederland pfizer probalan kopen mag je lincocin meenemen naar het buitenland levitra bestellen met acceptgiro accutane kopen legaal kan je flomax bij de apotheek kopen ervaring met geriforte kopen avapro bestellen en achteraf betalen celadrin voor mannen kopen van detrol naar wellbutrin lincocin ijs kopen wanneer myambutol geven aan baby tretinoin kopen in china zyloprim 5 mg bestellen zonder recept waar veilig cabgolin kopen levitra kopen niet online levlen in de winkel kopen peni large diskus kopen ralista kopen prijs glucotrol xl kopen zaandam kopen van norvasc rogaine kopen achteraf betalen bupron sr en nolvadex kopen kamagra bestellen met acceptgiro meclizine haargroei bestellen betnovate kopen kruidvat toradol kopen in enschede glucophage bestellen in het buitenland forum suprax kopen levitra kopen 25 mg overstappen paroxetine naar carbozyne waar kan ik cytotec kopen in rotterdam generieke torsemide kopen kortingscode amoxil bestellen eurax 10 mg kopen in nederland kan ik arimidex kopen bij de apotheek top avana meenemen naar thailand levitra extra dosage forte kopen levothroid dht kopen kamagra soft 150 kopen wanneer slaat pletal aan zyvox bestellen nl betrouwbaar cardura mylan kopen risperdal kopen apotheek rumalaya forte kopen 25 mg slimex diclofenac kopen extra super cialis inhaler online kopen mestinon bestellen goedkoop vantin in turkije kopen alli kopen dokteronline xalatan overgewicht xalatan bestellen motrin emulgel kopen viagra jelly kopen alkmaar clindamycin 5 mg kopen waar kun je v-gel kopen in amsterdam antabuse kopen zonder voorschrift voordelig saw palmetto kopen valtrex inhaler online kopen waar kan ik lipitor kopen zonder recept lotensin inhaler kopen cleocin kopen curacao cephalexin kopen zwolle kan ik pristiq kopen bij apotheek anacin kopen zonder recept belgie generieke tretinoin bestellen doxazosin kopen apeldoorn zebeta bestellen via apotheek allegra 100mg slaat niet aan female viagra kopen alkmaar avana kopen bij apotheker bactrim shampoo kopen belgie malegra dxt 40 mg kopen v-gel anoniem bestellen isoniazid bestellen met creditcard waar kan je pilex kopen cefadroxil geven aan baby goedkoop nicotinell cefadroxil kopen pfizer diflucan kopen tiel augmentin bestellen nederland tulsi sleep waar kopen bystolic bestellen zie ons prijsvergelijk top avana mondspoeling kopen entocort om aan te komen sumycin mee naar thailand micronase kopen dokteronline naltrexone bestellen in het buitenland zenegra zetpil kopen suprax kopen op internet danazol kopen via internet lanoxin kopen paypal saw palmetto kopen zonder creditcard dapoxetine kopen in alkmaar albenza finasteride 1 mg kopen premarin shampoo kopen discreet cefixime kopen goedkoop diabecon entocort kopen in enschede van citalopram naar vytorin ervaringen chloromycetin bestellen echte lanoxin online kopen generieke erexin-v kopen levitra jelly kopen in marokko lotensin kopen den bosch diflucan kopen winkels waar reglan kopen belgie betapace meenemen naar turkije betrouwbare lady era bestellen cleocin gel 20 mg online kopen glycomet van 10 naar 20 mg wennen aan extra super cialis reminyl van 60 mg naar 30 mg top avana online kopen ideal waar erexor te kopen requip voor vrouwen kopen celadrin kopen in eindhoven hoe kan je aan nootropil komen silagra oral jelly kopen carbozyne kopen in portugal waar veilig lotrisone bestellen bestellen eurax kortingsbon super avana zonder recept bestellen zestoretic kopen fok veilig levitra kopen zonder recept viagra jelly iv naar oraal betrouwbare aleve bestellen fertomid kopen zonder creditcard mag je hydrochlorothiazide aan hond geven aciphex bestellen in het buitenland hydrea kopen apotheek nederland combivent pillen kopen in rotterdam afbouwen lanoxin van 20 naar 10 mg aygestin oral jelly kopen in belgie bestellen vasodilan nl ervaringen levitra kopen internet proscar 50 mg slaat aan avapro 800 mg black kopen zofran kopen turkije zyloprim pillen kopen pletal 100 slaat niet aan aygestin kopen via apotheek waar kan ik veilig maxalt kopen overgaan van paroxetine naar sarafem waar kopen jullie female viagra digoxin kopen breda mycelex-g kopen bij de drogist cialis sublingual kopen almere kopen van dramamine waar kan ik veilig cyklokapron bestellen slim tea rotterdam kopen pristiq aan hond geven nizoral goedkoop nederland waar kan ik lady era kopen in rotterdam waar betrouwbaar robaxin bestellen
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Biz of Baseball Organizational Report - LA Dodgers PDF Print E-mail
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Written by Devon Teeple   
Tuesday, 24 June 2008 23:00

Dodgers Org Report

The following is a continuation of our Organizational Reports, filed by Devon Teeple. As with the prior reports for San Diego Padres, the Toronto Blue Jays, and the Pittsburgh Pirates, this report delves into the Los Angeles Dodgers historically, financially, and from a facility perspective. -- Maury Brown

The glory years of the Dodgers are obviously behind them. Gone are the days of Kirk Gibson and Tommy Lasorda, welcome the days of Frank McCourt and Ned Colletti.

The Dodgers live in the minds of most baseball fans and historians as a franchise of historic glory. 43 Hall of Fame Players, 7 Hall of Fame Managers/Scout/Coaches, and 4 Broadcasters.  You can lay claim that they are one of the most significant innovators in baseball; having led baseball's move to the west coast, broke the color barrier with Jackie Robinson, televised the first baseball game ever (at Ebbets Field in 1939) and introduced the batting helmet in 1941. Since the ultimate Dodger championship year of 1988, the Dodgers have been a stranger to post-season. Despite the sluggishness of late, this is still a franchise that has earned its reputation for success with six World Championships and twenty-one pennants, nine Cy Young Award winners, ten MVPs and an incredible sixteen Rookie of the Year recipients.

If you look at the Los Angeles Dodgers from a financial perspective, the team is in the driver’s seat. The Dodgers are no longer just a Major League Baseball team, but a product that has accentuated the positives and has made itself into something bigger. Other professional sports teams that have joined this realm of status are the New York Yankees, Los Angeles Lakers, and the New York Knicks. These are no longer events to attend a sporting event, though that is the main idea, it is now a gathering of Hollywood A-Listers and high profile celebrities; Ice Cube, Dr. Dre, Ron Howard, Larry King, Shia LaBeouf, Matt Leinart, Jay Leno, Al Michaels, Freddy Prinze Jr., Tiger Woods, and Dwayne “The Rock” Johnson.

News Corp. Purchases Dodgers 

The transition from baseball team to high profile gathering spot began in the late 1990’s, specifically on March 19, 1998 with the purchase of the team by Rupert Murdoch’s News Corporation, owner of the Fox Network (which owns broadcast rights to MLB games) and 20th Century Fox., (In 2007, Fox no longer has rights to League Division Series games, and has only one League Championship Series per year.) One of the new owners first moves was to trade away highly popular catcher Mike Piazza and on June 21, 1998 the Dodgers fired general manager Fred Claire (read The Biz of Baseball interview with Fred Claire) and manager Bill Russell. Tommy Lasorda is hired as interim general manager, Glenn Hoffman is named interim manager. Hoffman’s interim stay was just that, replaced by “celebrity manager” Davey Johsnon the following season.

Fans were used to the O’Malley’s way of running a team, hands on, and personal and development through the ranks; from 1992-1996 the Dodgers had the "Rookie of the Year " in their organization. Murdoch’s corporation was a little different giving out enormous contracts to players such as Kevin Brown, and Darren Dreifort. This inevitably tied up money that could have been used for others things.  The Dodgers have achieved financial success as a franchise with a team that has not enjoyed nearly the amount of success they have had in the past. Attendance has increased nearly 30% since 1998. Of all the Major League baseball teams currently in existence, the Angels and the Dodgers rank second on the list behind the New York Yankees in with the population of their respective cities. New York City has a population of 18.323 million while Los Angeles is second with 12.366 million.

Select Read More to see the rest of the Dodgers Organizational Report

Dodgers Win/Loss Record with Attendance Since '98

 Year W
 L
 PCT
 GB
 Attendance
 2007 82
 80  .506
 8.0  3,857,036
 2006 88
 74
 .543
  --
 3,758,545
 2005 71
 91
 .438
 11.0
 3,603,680
 2004 93
 89
 .574  --
 3,488,283
 2003 85 77
 .525 15.5
 3,138,626
 2002 92
 70
 .568 6.0
 3,131,255
 2001 86
 76
 .531 6.0
 3,017,143
 2000 86  76
 .531 11.0
 3,011,539
 1999 77 85
 .475 23.0
 3,098,042
 1998 83  79
 .512  15.0
 3,089,201

Things turned around in 2004; a new owner and the Sabermetric Experiment. Frank McCourt became only the second sole owner of the Los Angeles Dodgers in the franchises storied history.  One of his first moves was to hire Paul DePodesta, who was then the Assistant General Manager under Billy Beane in Oakland. Though the team made the post-season for the first time since 1996, DePodesta’s tenure was short lived but did contribute in numerous ways that not a lot of people notice. 

  • Helped construct a roster that produced the 2004 NL West Divison title, the Dodgers' first playoff berth in eight years.
  • Acquired Brad Penny, who has the ability to become one of the National League's best
  • Correctly foresaw the explosion of the free agent pitching market one year in advance, signing Derek Lowe to an excellent deal, as well as extending Penny through ’08 with an option for '09 at below-market value.
  • Signed Jeff Kent and J.D. Drew to favorable contracts, both of which yielded effective performance relative to the size and length of their deals.
  • Avoided the temptation to out-bid all comers for Adrian Beltre, who has yet to justify the five year, $64 million deal given to him by Seattle after one of the greatest contract-drive walk years in history.
  • Depodesta was fired on October 29, 2005, odds are due to not making the playoffs in his second year. Other things contributed; Depodesta was not a favorite of the fans or the media, and the trade that made an uproar was trading fan favorite Paul LoDuca with Juan Encarnacion and Guillermo Mota to Marlins for Bill Murphy, Brad Penny and Hee Seop Choi.  

McCourt Tenure 

As mentioned above, 2004/2005 brought changes with ownership of the franchise and the General Manager of the team. Since ownership was purchased by Frank McCourt his focus has been on bringing championship baseball back to Los Angeles while making Dodger Stadium one of the most family-friendly venues in the country.  One of the major projects the McCourt has done in his tenure is the rebuilding and remodeling of Dodger Stadium.  “This included replacing all 50,000 seats in the bowl, returning to the original color palette and the introduction of a traditional yet modern “box” seat concept along the baseline. During the 2006 season, more than 3.7 million fans visited Dodger Stadium, setting an all-time franchise attendance record and lending testimony to the fact that the ballpark experience is second-to-none.”

Promotions 

On the promotional end of things McCourt has also elevated the teams status in the community; “the Dodgers Dream Foundation has provided hundreds of thousands of kids throughout Southern California with educational, athletic and recreational opportunities through programs such as: The Dodger Dream Fields which renovates local baseball and softball fields to provide a safe haven for children to play baseball; Play Ball LA which connects youth and former Dodger players through baseball clinics at their local ballparks; Dodgers Ticket Donations which provides tickets to non-profit youth groups enabling some younger fans to experience Dodger Stadium for the very first time; and the Jackie Robinson Scholarship Fund which provides college scholarships to local minority youth”. 

Programs that the team is involved in can be view through the following links. 

Colletti Tenure 

Ned Colletti was named General Manager of the team on November 16, 2005. His responsibilities include the following; overseeing the team’s baseball operations, including scouting, player personnel and player development. Colletti biggest attribute is his ability to build a team through minor league and player development. The team’s current 40-man roster includes 26 players who have come up through the team’s minor league system, a significant increase over the past decade. Including 4 players in the top 100 prospects and 2 in the top 15; (Clayton Kershaw, and Andy LaRoche). Since arriving in Los Angeles, Colletti has solidified the Dodgers focus in Asia, by acquiring free agents Takashi Saito in 2006 and Kuroda. They have also signed Robert Boothe, its first amateur signing from Japan and strengthened its presence in China. Colletti has increased the club’s commitment to scouting and player development in the Dominican Republic.

The professional sports teams industry includes approximately 800 organizations, which in turn produce and annual revenue of about $16 billion. Needless to say, the industry is concentrated with the top 50 organizations controlling 60 percent of the revenue. The Competitive Landscape is the demand driven by consumer income and corporate entertainment. It is obvious that teams in large cities have an advantage due to increased television coverage and the amount of people that can attend one of their events. Teams in smaller areas are obviously at a disadvantage, but can build their team support and loyalty through smaller promotions throughout the city. The major revenue sources for teams are the admissions of the event (40%), advertising and endorsement fees (10%), concessions and food (5%). All other revenue streams are from facility rentals, programs and merchandising. This is an area where the Dodgers excel.  The team may be struggling but because of their fan base and their locale, they are a success financially though it may not always show on the field. “Today, Scully calls a limited schedule of games (all home games and road games in NL West ballparks) for both flagship radio station KABC and television outlets KCAL and FSN Prime Ticket. Scully is simulcast for the first three innings of each of his appearances, then announces only for the TV audience. If Scully is calling the game, Charley Steiner takes over play-by-play on radio beginning with the fourth inning, with Rick Monday as color commentator. If Scully is not calling the game, Steiner and Steve Lyons call the entire game on television while Monday (now as play-by-play) and Jerry Reuss do the same on radio. The Dodgers also broadcast on radio in Spanish, and the play-by-play is handled by another Ford C. Frick Award winner, Jaime Jarrin. Jarrin has been with the Dodgers since 1959. The color analyst for some games is former Dodger pitcher Fernando Valenzuela, for whom Jarrin once translated postgame interviews. The Spanish-language flagship is KHJ. Live traffic reports pertaining to Dodger Stadium are broadcast from the Dodgers Transportation Center inside the ballpark. KABC radio's Captain Jorge Jarrin (son of Dodger broadcaster Jaime Jarrin) and Doug Dunlap handle those duties during the pre-game and post-game shows as well as during Dodger Talk following the game. In 2006 the Dodgers introduced an on demand channel on Time Warner Cable called "Dodgers on Demand", hosted by Tony Kinkela.”

In addition, “The Dodger Magazine” has six regular season editions that feature player profiles, personnel, national/local editorials, and stats on the home and visiting teams. There is a circulation of about 250,000 and are complimentary to all VIP dugout seat holders and VIP suite holders throughout every home game.

Forbes Valuations - "The Next 50 Years" Plans for Dodger Stadium

The value of the Dodgers remains incredibly high, as one would expect from an exceptionally strong brand in a top 5 market. Even with Dodger Stadium being over 46 years old, the value of the Dodgers has been the model of consistency ranking as high as 3rd, and locked in as the fourth most valuable club in MLB since 2002. The value of the Dodgers has increased 60% over that period of time and should keep heading in that direction as the Dodgers continue to renovate Dodger Stadium, and look to develop all around the historic stadium. The Dodgers have launched "Dodger Stadium - The Next 50 Years" which will transform the stadium and surrounding area into what the Dodgers see as a year-round destination.

Below is an artist rendering of the proposed development along with the Forbes valuations for the Dodgers from 2002-2008. 

Dodger Stadium renovation

 

Forbes Valuations for the Los Angeles Dodgers
Year
Rank
* Value ($ mil)
One-Year
Value
Change (%)
Op Income
2008
4th
694
10
20.0
2007
4th
632
31
27.5
2006
4th
482
14
13.4
2005
4th
424
6
-7.4
2004
4th
399
-11
-19.1
2003
4th
449
3
-25
2002
3rd
435
9
-29.6

 Conclusions

Los Angeles has been known to spend big money on big time free agents, (Andruw Jones, 2 years, $36 million), but see little in return. Over the past few years the Dodgers have shown that change will be made on the fly until results are shown; Murdoch to McCourt, DePodesta to Colletti, Grady Little to Joe Torre. We all know that baseball is a game of development and time and there is no quick fix solution. Is it time for one of the most financially successful franchises of all time to finally let the youth they have developed lead the team? On the other hand, will they continue with the high priced free agents; Andruw Jones, Nomare Garciaparra, Juan Pierre, Jason Schmidt?

Maury Brown contributed to this team report


Devon Teeple is a staff member of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey.. He can be contacted through the Author Profiles page

 

 
 
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