cheap actos uk medicine how much will ranitidine cost purchase medrol what types of mentax are there buy rogaine 2 bulk buy atarax 50 buy sumycin without coupon for cialis 10mg use keflex coupon online florinef suppliers overseas vpxl pills online in the australia femara order online alli low dose birth control snovitra super power bonus pills kamagra new zealand how much does clonidine cost on the street xenical rxlist how to purchase suhagra strong acne medication besides accutane what does confido do what is etodolac for dogs suprax online ordering generic drug for betoptic comprar diakof portugal what is diclofenac gel used for doxazosin refills actonel without a script pharmacy buy drugs levaquin erexin-v brands india discount dramamine prevacid solutab recall doxycycline dosage for anti malaria nike 95 cheap can you order prednisolone online without used buspar online pharmacies with out prescription generic lincocin no prescription sinequan 5mg tablets can i buy lisinopril online moduretic brand positioning indian pharmacy nimotop levitra professional usa sale buy provera 10mg online brand advair diskus lawsuit side effects of cozaar comp medication why has cialis soft been discontinued comparison between levitra cialis and viagra can you buy birth control pills over the counter in the uk spironolactone hirsutism reviews levitra super active shortage comprar finax portugal fast doxazosin delivery online pharmacy isoptin where can i buy blopress mg yasmin on the internet where could i buy bactrim without prescription stats 193 tretinoin 0,025 perth australia where can you buy genuine viagra online buy emsam in australia malegra dxt order by phone generic tinidazole cost citalopram combination mirtazapine amaryl pharmacy mail order haridra cheap how much will capoten cost tadacip coupons very cheap zyrtec overseas viagra generic drug name lipitor what is quinine used to treat can birth control pills raise liver enzymes trileptal generic problems haldol cheap price marnys ginseng 1000 mg buy betoptic online no prescription us online viagra fast delivery donde puedo comprar tarjetas de xbox live gold where can i buy bupropion mg flovent 40 mg dose is effexor xr generic teva natural supplements that work like viagra cheap kamagra 100mg oral jelly best generic aciclovir review viagra professional rx acheter estrace order brand viagra overnight ordering isoptin canada accutane price top 10 online lexapro sites doxycycline in the mail prescriptions cheap ceftin online order sustiva dosage purchase abilify lowest price bestrxonlinepharmacy online phexin roche precio argentina buy viagra tablets mexico buy metoclopramide quick mexican pharmacy no prescription viagra super active where to buy generic zyrtec d lisinopril tablets uses cheap generic viagra online usa azithromycin for strep throat prednisolone 5mg 1000 where to buy celadrin in singapore buy mtp kit (misoprostol + mifepristone) prednisone uses in cats birth control pills estrace can you order diakof cheap prescription zithromax is a member of what category of drugs get doxycycline over the counter long term side effects of minocycline antibiotics benfotiamine on line no script best non prescription back pain medicine sialia sialis song propecia comprare online tretinoin gel paypal buy glyset boots robaxin canada canada order prednisolone trental canada pharmacy canada order calan target australia buy online sumycin medicine order viagra online without script low acivir pills drugstore cheap cialis professional sale uk antabuse canada prescription cheap viagra no prescription canada permethrin cream 5 for scabies treatment bad reviews on celexa tricor medication where to buy where to buy reminyl drugs online where can i get cialis in canada price avapro 300mg fincar mg buy plavix medication on line where to buy celebrex online india liposafe delivery london prograf drug class aricept best price bactrim ds patient reviews hydromorphone hydrochloride street name prednisone pills what is it for glycomet india singulair delivery london singulair uk online ditropan sale ciprofloxacino cinfa prospecto common side effects of zantac in infants dulcolax where can i buy it generic plavix overnite shipping how to join class action lawsuit against lipitor pulmicort respules sales cipro or levaquin for prostatitis zovirax phone orders tinidazole side effects craigslist glasgow cas where to buy speman purchase tretinoin online cheapest lipitor to buy how long does it take to get used to norvasc is it illegal to order generic roxithromycin zestril 100mg cheap fast dilantin deleviery canadian orlistat where can i get singulair tamoxifen bodybuilding women lithium side effects nhs buy flomax 15mg online order kamagra on line india lloyds pharmacy opening times saturday viagra se vende sin receta en espan~a ordering zovirax ointment safe place order desyrel purchase remeron 30 mg what medication interfere with depo provera generic tretinoin cream 0.1 legal to buy buspar online actonel india coming off topamax weight gain can i get stromectol teva protonix settlement pariet 10 mg cost who makes generic lipitor prevacid from colic leukeran where can i buy it prednisone cost cvs an aspirin a day prescription drug chloroquine fast cialis soft deleviery genuine kamagra oral jelly shoppers drug mart canada post jobs comprar inderal pela internet buy phenergan online in usa seroquel weight gain cause all types astelin pills cheap car insurance for young women paroxetine generic prozac how to get snovitra super power on line para que sirve amitriptyline hydrochloride 10 mg abilify dosage side effects esomeprazole no presciption buy viagra super active have no prescription allegra no prescription needed ultimate alliance 2 pre-order bonuses diflucan online overnight how to take lady era mg indocin sold over counter detrol australia price purchase l-tryptophan glucophage xr drug class where to buy zanaflex online usa buy kamagra gold greece is reglan sold over the counter cheapest canada drugs.com non prescription levita cabgolin .25 where can i buy elavil mg buy abilify online offers canadian healthcare internet online drugstore tricor online pharmacies with out prescription orlistat mexico low amitriptyline he chronic using cialis and viagra at the same time tegretol ordering no prescription what are the common side effects of celexa buy canada no prescription for elavil where to buy alligator meat in georgia cialis viagra combo celexa pharmacy order aciclovir genfar 100 mg/5 ml online viagra review what does propranolol glucotrol mg buy quiero comprar triamterene donde comprar lioresal en venezuela confido tablets price in india birth control pills liver damage best weight loss pills 2013 midamor over the counter bentyl medicine tenormin mg price deltasone delivery overnight aleve next day delivery generic rosuvastatin paypal how to purchase baclofen cheapest cardizem purchase generic retin-a 0,05 ralista drug class elocon online overnight allegra versace anorexia 2012 elavil suppositories buy india cytotec price accutane cystic acne reviews phentermine 375 ingredients purchase snovitra super power pills buy naprosyn hong kong buy generic tadacip online dilantin australia pharmacy lowest price prilosec abilify buy online ireland get viagra brisbane quailty generics crestor dosage vs lipitor best price chloromycetin haldol iv dose delirium combivent medicinenet what is colchicine made of get diflucan toronto adalat nifedipine ephedraxin on line for sale no script bupron sr online overnight estrace order by phone ordering risperdal rico rico restaurant north bergen nj purchase acai berry diovan hct wikipedia acheter batterie lithium ion side effects of actos drug how to order chloromycetin online phexin buy canada propranolol online in canada glucotrol xl from india saw palmetto no prescription canada sale hyzaar amaryl prices buy lozol in india online top 10 online cipro sites american ventolin inderal online without rx side effects of lisinopril medication how to import singulair purchase snovitra super power cheap all dosage paxil cr prices can you buy viagra soft in ireland canadian 100mg cialis professional side effects long term use good rx lexapro what is nexium esomeprazole magnesium bupron sr western australia boots pharmacy placement 2013 can you order parlodel antivert tablets purchase on line buy crestor online with mastercard generic female viagra safe purchase xalatan pills where can i get atorlip-5 cipla ltd patalganga panvel order nizoral online with visa capoten wanted online review plendil mg tablet where to buy toprol xl drugs online para que se usa tofranil metronidazole 500mg tablets what is it for barr pharmaceuticals claravis coupon buy alesse cheap online pharmacy buy trimox online without prescription no prescription rogaine 2 what is metoprolol differin discount card western drug minocin what is the normal dosage for keppra canadian rx pill identifier tuberculosis medicine isoniazid over the counter antibiotic ear drops for dogs fosamax refills clonidine from canadian pharmacy best price for real chloramphenicol compare xenical alli ultra low dose avodart order atarax online no presctiption do i need a prescription for combivent mexican pharmacy no prescription mycelex-g atacand dosage recommended pharmaceutical machinery manufacturers in china list of tesco stores selling shatavari order yaz online canada amaryl to buy in the usa without a prescription where alligator gar live sertralina emagrece dosagem overnight pharmacy zyprexa delivery purchase voltaren rapid how to import furosemide where could i buy proscar without prescription air max 2012 men norvasc 10 mg twice daily fucidin prices usa provera 10 mg tablet canadian pharmacy cafergot order bactrim online uk cost of prilosec generic over counter aciclovir best place to order noroxin in us antivert online overnight shipping alli slimming pills to buy uk what is revatio used for malegra fxt in canada tofranil to buy in england clomid prescription australia actonel pas cher aleve dose strength zoloft price cvs is lithium legal in uk list of tesco stores selling blopress decadron comprare mexican pharmacy no prescription avandamet what does cefixime look like buy cleocin gel without rx bupropion hcl sr 150 mg tablet where to buy proventil with visa zocor prices cvs order proscar uk discount citalopram mg buy cheap olanzapine minomycin next day alli online uk pharmacy buy do i need a prescription for dilantin dose of inj. methotrexate in ectopic pregnancy himcocid no prescription canada levaquin women buy venta de viagra generica accutane side effects for women zyloprim dosage instructions how to get blopress drug is generic aspirin available in usa singulair over the counter date diamox reviews prinivil lisinopril 10 mg generic drugs today could what is topamax prescribed for frumil drugstore where to buy viagra in swansea atarax over counter uk precipitated calcium carbonate price in india what drug category is trazodone very cheap geriforte syrup pharmacies baclofen can you get fucidin cream over the counter online generic eulexin topamax comprare kamagra online cheap indocin side effects headache albenza drugs online purchases florinef to buy buy prevacid in uk buy generic celexa online order cleocin online without prescriptions where can i buy acai berry pills in canada buy generic amitriptyline online minocycline overnight delivery zantac 150 mg tabletas efervescentes cost of metoclopramide buy shuddha guggulu online no prescription us atorvastatin dose range buy metformin online pharmacy canadian drug store lakeland fl pharmacy pills we accept echeck what is amlodipine used for best viagra super active prices cheap pharmacy levitra sale apcalis buy kamagra 200 vendita viagra in contrassegno is it illegal to buy pain meds online apartments for sale in calan porter cialis super active free shipping how many prescription drugs can you bring back from mexico atorlip-10 shop net hoodia online australia light blue oval pill watson 540 cytotec costa rica galeon tesco pharmacy opening times northampton buy drugs without prescriptions in canada can buy diclofenac over the counter in u s a serpina no prescription needed canadian online pharmacy comprar cialis em portugal olanzapine generic prices arava drug manufacturer lotrisone wanted online review rich rhine inc citalopram class action lawsuit vermox how to buy buy pantoprazole cheap what types of bactroban are there naprosyn suppliers overseas fluoxetine indian brands claritin ingredients children how to buy l-tryptophan in london citalopram generic cost sinequan 10 mg buy valtrex bulk over the counter drugs similar to antabuse combivent metered dose inhaler noperscriptionmeds asacol shipping overseas donde comprar bayas de acai en espan~a prazosin reviews and dosage letrozole cancer medication generic isoptin us alli by mail via send what drug classification is artane prograf generic 2013 drugs buy saw palmetto with paypal nombre generico del valtrex maxaman generic wikipedia drugs celexa on the internet buy nitroglycerin online from usa protonix 40mg prograf dosage too high can you buy pyridium is bactroban available over the counter purchasing paxil online xalatan generic wikipedia drugs purchase alli hoodia to buy in australia what does depakote sprinkles look like how to by bactrim online billig viagra professional online kaufen what are the side effects of long term use of coumadin donde puedo conseguir pastillas alli mexico order cholestoplex on line usa hydrea dosage too high best cialis online price amaryl women buy buy estrace in australia buy ranitidine bismuth citrate buy hytrin for daily use deutschland online pharma universities offering masters in pharmacy in canada purchase antabuse on line in mexico zethia equivalent web prescriptions webprescriptions medescribe co uk cheap rumalaya gel buy online buying isoniazid in manchester lynoral reviews for men is generic geriforte available in usa cialis jelly overnight pharmacy relafen dosage too high cost of 30 10 mg lexapro safe buy cialis soft online lexapro no prescription overnight delivery where to buy korean red ginseng in singapore midamor from europe estrace no prescription canada sominex online pharmacy uk allopurinol no prescription compare prices sale doxycycline tamoxifen reviews patients amantadine no prescription needed side effects of clindamycin hydrochloride bayer discount card yasmin nexium recommended dosage buy adalat 30 mg angina tramadol online pharmacy overnight what types of tenormin are there assistance with plavix prescriptions tenormin legal in england order minocycline online no prescription online indian pharmacies cheap entocort doxazosin price india brand cialis generic cheap costs zofran australia buy canada no prescription for torsemide artane canada prescription betoptic usa cvs prices what is the normal dose range for lithium carbonate and citrate prandin cost in canada prescription finpecia order pharmacy cheap diovan voltaren over the counter in uk remeron anxiety medication generic drug name for zyrtec pariet drug store online lisinopril hctz 10 12.5 mg tablets side effects of allopurinol with alcohol st nirvana herbal slimming tablets reviews where to buy alli online cheap trental 400 tablete viagra fu"r die frau wiki the pharmacy place accutane treatment period propecia discount coupons sinequan medicine children kwikmed online coupon finasteride side effects heart tadacip online ordering what does skelaxin feel like once daily cialis side effects order acivir pills tablets tom kaulitz de tokio hotel sufre una sobredosis de viagra risperdal pills buy toprol xl 40 tretinoin 0,025 order canada fucidin cream 2 for acne doctor vitamin online store best price for real prilosec uk drugs strategy 2010 mirtazapine reviews depression online viagra scams approved low price protonix uk purchase amaryl 4 mg what is advair diskus 100 50 used for what is viagra made of wiki buy hoodia pills online prix cialis 5mg pharmacie france where can i get cialis jelly pills cytotec best price buy avalide without a script sandoz bupropion side effects how to get plendil on line vente de tamoxifen au quebec weekly health canada acai berry cefixime online from usa lipitor recall dec 2010 is crestor available on line in canada accutane long term results what does wellbutrin xl 300 mg look like which uk site to buy cefixime decadron elixir dosage cialis jelly 10 mg coumadin pharmacy prometrium 100mg capsule side effects zetia to buy is there a generic form of allegra d venlor pill shop discount code can you buy clonidine online get roxithromycin to buy from europe where to get styplon pct vente de malegra fxt au quebec purchase 10 adalat 10mg aciphex dosage administration
Home MLB News Org Reports

Like Shoot to Thrill - An AC/DC Tribute on Facebook!

An authentic tribute of AC/DC that covers the best of the Bon Scott era and the best of Brian Johnson's material

Who's Online?

We have 915 guests online

Atom RSS

Biz of Baseball Organizational Report - LA Dodgers PDF Print E-mail
User Rating: / 11
PoorBest 
Written by Devon Teeple   
Tuesday, 24 June 2008 23:00

Dodgers Org Report

The following is a continuation of our Organizational Reports, filed by Devon Teeple. As with the prior reports for San Diego Padres, the Toronto Blue Jays, and the Pittsburgh Pirates, this report delves into the Los Angeles Dodgers historically, financially, and from a facility perspective. -- Maury Brown

The glory years of the Dodgers are obviously behind them. Gone are the days of Kirk Gibson and Tommy Lasorda, welcome the days of Frank McCourt and Ned Colletti.

The Dodgers live in the minds of most baseball fans and historians as a franchise of historic glory. 43 Hall of Fame Players, 7 Hall of Fame Managers/Scout/Coaches, and 4 Broadcasters.  You can lay claim that they are one of the most significant innovators in baseball; having led baseball's move to the west coast, broke the color barrier with Jackie Robinson, televised the first baseball game ever (at Ebbets Field in 1939) and introduced the batting helmet in 1941. Since the ultimate Dodger championship year of 1988, the Dodgers have been a stranger to post-season. Despite the sluggishness of late, this is still a franchise that has earned its reputation for success with six World Championships and twenty-one pennants, nine Cy Young Award winners, ten MVPs and an incredible sixteen Rookie of the Year recipients.

If you look at the Los Angeles Dodgers from a financial perspective, the team is in the driver’s seat. The Dodgers are no longer just a Major League Baseball team, but a product that has accentuated the positives and has made itself into something bigger. Other professional sports teams that have joined this realm of status are the New York Yankees, Los Angeles Lakers, and the New York Knicks. These are no longer events to attend a sporting event, though that is the main idea, it is now a gathering of Hollywood A-Listers and high profile celebrities; Ice Cube, Dr. Dre, Ron Howard, Larry King, Shia LaBeouf, Matt Leinart, Jay Leno, Al Michaels, Freddy Prinze Jr., Tiger Woods, and Dwayne “The Rock” Johnson.

News Corp. Purchases Dodgers 

The transition from baseball team to high profile gathering spot began in the late 1990’s, specifically on March 19, 1998 with the purchase of the team by Rupert Murdoch’s News Corporation, owner of the Fox Network (which owns broadcast rights to MLB games) and 20th Century Fox., (In 2007, Fox no longer has rights to League Division Series games, and has only one League Championship Series per year.) One of the new owners first moves was to trade away highly popular catcher Mike Piazza and on June 21, 1998 the Dodgers fired general manager Fred Claire (read The Biz of Baseball interview with Fred Claire) and manager Bill Russell. Tommy Lasorda is hired as interim general manager, Glenn Hoffman is named interim manager. Hoffman’s interim stay was just that, replaced by “celebrity manager” Davey Johsnon the following season.

Fans were used to the O’Malley’s way of running a team, hands on, and personal and development through the ranks; from 1992-1996 the Dodgers had the "Rookie of the Year " in their organization. Murdoch’s corporation was a little different giving out enormous contracts to players such as Kevin Brown, and Darren Dreifort. This inevitably tied up money that could have been used for others things.  The Dodgers have achieved financial success as a franchise with a team that has not enjoyed nearly the amount of success they have had in the past. Attendance has increased nearly 30% since 1998. Of all the Major League baseball teams currently in existence, the Angels and the Dodgers rank second on the list behind the New York Yankees in with the population of their respective cities. New York City has a population of 18.323 million while Los Angeles is second with 12.366 million.

Select Read More to see the rest of the Dodgers Organizational Report

Dodgers Win/Loss Record with Attendance Since '98

 Year W
 L
 PCT
 GB
 Attendance
 2007 82
 80  .506
 8.0  3,857,036
 2006 88
 74
 .543
  --
 3,758,545
 2005 71
 91
 .438
 11.0
 3,603,680
 2004 93
 89
 .574  --
 3,488,283
 2003 85 77
 .525 15.5
 3,138,626
 2002 92
 70
 .568 6.0
 3,131,255
 2001 86
 76
 .531 6.0
 3,017,143
 2000 86  76
 .531 11.0
 3,011,539
 1999 77 85
 .475 23.0
 3,098,042
 1998 83  79
 .512  15.0
 3,089,201

Things turned around in 2004; a new owner and the Sabermetric Experiment. Frank McCourt became only the second sole owner of the Los Angeles Dodgers in the franchises storied history.  One of his first moves was to hire Paul DePodesta, who was then the Assistant General Manager under Billy Beane in Oakland. Though the team made the post-season for the first time since 1996, DePodesta’s tenure was short lived but did contribute in numerous ways that not a lot of people notice. 

  • Helped construct a roster that produced the 2004 NL West Divison title, the Dodgers' first playoff berth in eight years.
  • Acquired Brad Penny, who has the ability to become one of the National League's best
  • Correctly foresaw the explosion of the free agent pitching market one year in advance, signing Derek Lowe to an excellent deal, as well as extending Penny through ’08 with an option for '09 at below-market value.
  • Signed Jeff Kent and J.D. Drew to favorable contracts, both of which yielded effective performance relative to the size and length of their deals.
  • Avoided the temptation to out-bid all comers for Adrian Beltre, who has yet to justify the five year, $64 million deal given to him by Seattle after one of the greatest contract-drive walk years in history.
  • Depodesta was fired on October 29, 2005, odds are due to not making the playoffs in his second year. Other things contributed; Depodesta was not a favorite of the fans or the media, and the trade that made an uproar was trading fan favorite Paul LoDuca with Juan Encarnacion and Guillermo Mota to Marlins for Bill Murphy, Brad Penny and Hee Seop Choi.  

McCourt Tenure 

As mentioned above, 2004/2005 brought changes with ownership of the franchise and the General Manager of the team. Since ownership was purchased by Frank McCourt his focus has been on bringing championship baseball back to Los Angeles while making Dodger Stadium one of the most family-friendly venues in the country.  One of the major projects the McCourt has done in his tenure is the rebuilding and remodeling of Dodger Stadium.  “This included replacing all 50,000 seats in the bowl, returning to the original color palette and the introduction of a traditional yet modern “box” seat concept along the baseline. During the 2006 season, more than 3.7 million fans visited Dodger Stadium, setting an all-time franchise attendance record and lending testimony to the fact that the ballpark experience is second-to-none.”

Promotions 

On the promotional end of things McCourt has also elevated the teams status in the community; “the Dodgers Dream Foundation has provided hundreds of thousands of kids throughout Southern California with educational, athletic and recreational opportunities through programs such as: The Dodger Dream Fields which renovates local baseball and softball fields to provide a safe haven for children to play baseball; Play Ball LA which connects youth and former Dodger players through baseball clinics at their local ballparks; Dodgers Ticket Donations which provides tickets to non-profit youth groups enabling some younger fans to experience Dodger Stadium for the very first time; and the Jackie Robinson Scholarship Fund which provides college scholarships to local minority youth”. 

Programs that the team is involved in can be view through the following links. 

Colletti Tenure 

Ned Colletti was named General Manager of the team on November 16, 2005. His responsibilities include the following; overseeing the team’s baseball operations, including scouting, player personnel and player development. Colletti biggest attribute is his ability to build a team through minor league and player development. The team’s current 40-man roster includes 26 players who have come up through the team’s minor league system, a significant increase over the past decade. Including 4 players in the top 100 prospects and 2 in the top 15; (Clayton Kershaw, and Andy LaRoche). Since arriving in Los Angeles, Colletti has solidified the Dodgers focus in Asia, by acquiring free agents Takashi Saito in 2006 and Kuroda. They have also signed Robert Boothe, its first amateur signing from Japan and strengthened its presence in China. Colletti has increased the club’s commitment to scouting and player development in the Dominican Republic.

The professional sports teams industry includes approximately 800 organizations, which in turn produce and annual revenue of about $16 billion. Needless to say, the industry is concentrated with the top 50 organizations controlling 60 percent of the revenue. The Competitive Landscape is the demand driven by consumer income and corporate entertainment. It is obvious that teams in large cities have an advantage due to increased television coverage and the amount of people that can attend one of their events. Teams in smaller areas are obviously at a disadvantage, but can build their team support and loyalty through smaller promotions throughout the city. The major revenue sources for teams are the admissions of the event (40%), advertising and endorsement fees (10%), concessions and food (5%). All other revenue streams are from facility rentals, programs and merchandising. This is an area where the Dodgers excel.  The team may be struggling but because of their fan base and their locale, they are a success financially though it may not always show on the field. “Today, Scully calls a limited schedule of games (all home games and road games in NL West ballparks) for both flagship radio station KABC and television outlets KCAL and FSN Prime Ticket. Scully is simulcast for the first three innings of each of his appearances, then announces only for the TV audience. If Scully is calling the game, Charley Steiner takes over play-by-play on radio beginning with the fourth inning, with Rick Monday as color commentator. If Scully is not calling the game, Steiner and Steve Lyons call the entire game on television while Monday (now as play-by-play) and Jerry Reuss do the same on radio. The Dodgers also broadcast on radio in Spanish, and the play-by-play is handled by another Ford C. Frick Award winner, Jaime Jarrin. Jarrin has been with the Dodgers since 1959. The color analyst for some games is former Dodger pitcher Fernando Valenzuela, for whom Jarrin once translated postgame interviews. The Spanish-language flagship is KHJ. Live traffic reports pertaining to Dodger Stadium are broadcast from the Dodgers Transportation Center inside the ballpark. KABC radio's Captain Jorge Jarrin (son of Dodger broadcaster Jaime Jarrin) and Doug Dunlap handle those duties during the pre-game and post-game shows as well as during Dodger Talk following the game. In 2006 the Dodgers introduced an on demand channel on Time Warner Cable called "Dodgers on Demand", hosted by Tony Kinkela.”

In addition, “The Dodger Magazine” has six regular season editions that feature player profiles, personnel, national/local editorials, and stats on the home and visiting teams. There is a circulation of about 250,000 and are complimentary to all VIP dugout seat holders and VIP suite holders throughout every home game.

Forbes Valuations - "The Next 50 Years" Plans for Dodger Stadium

The value of the Dodgers remains incredibly high, as one would expect from an exceptionally strong brand in a top 5 market. Even with Dodger Stadium being over 46 years old, the value of the Dodgers has been the model of consistency ranking as high as 3rd, and locked in as the fourth most valuable club in MLB since 2002. The value of the Dodgers has increased 60% over that period of time and should keep heading in that direction as the Dodgers continue to renovate Dodger Stadium, and look to develop all around the historic stadium. The Dodgers have launched "Dodger Stadium - The Next 50 Years" which will transform the stadium and surrounding area into what the Dodgers see as a year-round destination.

Below is an artist rendering of the proposed development along with the Forbes valuations for the Dodgers from 2002-2008. 

Dodger Stadium renovation

 

Forbes Valuations for the Los Angeles Dodgers
Year
Rank
* Value ($ mil)
One-Year
Value
Change (%)
Op Income
2008
4th
694
10
20.0
2007
4th
632
31
27.5
2006
4th
482
14
13.4
2005
4th
424
6
-7.4
2004
4th
399
-11
-19.1
2003
4th
449
3
-25
2002
3rd
435
9
-29.6

 Conclusions

Los Angeles has been known to spend big money on big time free agents, (Andruw Jones, 2 years, $36 million), but see little in return. Over the past few years the Dodgers have shown that change will be made on the fly until results are shown; Murdoch to McCourt, DePodesta to Colletti, Grady Little to Joe Torre. We all know that baseball is a game of development and time and there is no quick fix solution. Is it time for one of the most financially successful franchises of all time to finally let the youth they have developed lead the team? On the other hand, will they continue with the high priced free agents; Andruw Jones, Nomare Garciaparra, Juan Pierre, Jason Schmidt?

Maury Brown contributed to this team report


Devon Teeple is a staff member of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey.. He can be contacted through the Author Profiles page

 

 
 
Banner

Poll

Should MLB Force Jeffery Loria to Sell the Marlins?