Portland, OR. based Ensequence Inc. will announce today it will receive $40 million in venture capital from an undisclosed source. Who is Ensequence Inc.? They're the creators of Mosaic, the user interface that MLB.TV provides to allow users the ability to watch 6 games at one time, get stats, change the audio feed to a particular game on the screen, and select from those options to view on the screen in a larger format. As reported by the Oregonian:
"This changes the dynamic of how video is watched on any device," said Dalen Harrison, Ensequence's founder and chief executive.
The package of baseball games, called Mosaic, costs about $120 for the season that started a week ago. Subscribers can fill their screen with any six live games -- though in Portland, Seattle Mariners games are blacked out because of local broadcast restrictions. Fans also can call up past games, enlarge any game to fill the screen, or sign up for alerts when certain players come to bat.
The article further reports:
"We're really at the inflection point where a lot of our fans have high-speed Internet connections and fast computers," said Justin Shaffer, vice president, MLB Advanced Media.
Ensequence won't say how much its deal with Major League Baseball is worth, but said it's an important opportunity to demonstrate its technology in a high-profile way. The company also would not disclose its annual revenue.
Ensequence is playing in a crowded but fragmented field, said James McQuivey, an analyst with Forrester Research.
"When you decide to go into interactive television, you're competing with nearly everybody," he said -- with broadcasters, Web sites and cable companies all trying to add features to their video.
To read more on Mosaic, read Maury Brown's article for Baseball Prospectus (no subscription required for this offering):
The Ledger Domain: MLBAM Wants You Wired
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