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Glenn Beck Marries with MLB Advanced Media for New "GBTV" Online Show PDF Print E-mail
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Written by Maury Brown   
Tuesday, 07 June 2011 11:31

Glenn BeckMLB Advanced Media, the digital rights arm of Major League Baseball, has been a lucrative revenue stream for baseball, filling the league’s (and each of the 30 owners) coffers with a steady flow of dependable cash. One of the key reasons – maybe the biggest – is that they are seen as the industry standard for video online.

So, while you may be scratching your head asking what right-wing politics and baseball have in common, it’s all about the streaming video platform.

Glenn Beck is moving from FOX to his own online network called GBTV. It’s a daring move – going all online – but Beck is gambling that as the adoption of streaming video online becomes more common place (see Netflix, as an example), paying for streaming content will become the norm.

To support what Beck’s Mercury Radio Arts company has in mind, they have brought in MLBAM to stream the shows. With more than 20 sports and entertainment brands in BAM’s portfolio, including ESPN3.com, CBSSports.com, March Madness on Demand, TigerWoods.com, along with MLB.com, it’s a natural fit if you want to have a robust, scalable platform.

Before baseball fans think that MLB is full of right-wingers, they should think again. In an article we published 2007 (see Money, Politics, and MLB's Political Action Committee), we found that baseball owners are virtually split down the middle between Republican and Democratic donations.

What is happening is MLBAM’s reputation of being able to have the backend infrastructure, white label services, operational support and mobile app development that has helped serve millions of streaming game views each year for MLB, works as one nice calling card to whoever wishes to reach a large audience on the web…. fringe politics, or not.


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Maury BrownMaury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs and Forbes SportsMoney. He is available for hire or freelance. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.

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